Spirits Market in the US - Product Launch Almanac 2011
Report description
Datamonitor’s Spirits market in the US – Product Launch Almanac 2011 provides a complete guide to new product launches in the US spirits market since March 2010,This report includes detailed data on products including Package Type, Package Material, # SKUs, Description, Package Tags, Ingredients, Shelving, Innovation and Flavor/Fragrance. This report also provides an overview of the spirits market in the US, with data from 2005 to 2010 and forecasts to 2015.
Scope• Spirits market in the US - New product SKUs by category • Spirits market in the US - New product SKUs by manufacturer • Spirits market in the US - New product by pack type and materials • Spirits market in the US – New Product descriptions
Highlights• 441 product SKUs launched in the US spirits market • Whiskey is the leading category in the US spirits market • Diageo is the leading manufacturer in terms of new spirits products in the US
RTPTracking your competitors latest innovations (and trends) Determine product innovation patterns by studying the characteristics of innovation activity in the US spirits market Analyze trends in product development over time
Table of contents
Overview
Catalyst
Summary
Executive Summary
441 product SKUs launched in the US spirits market
Whiskey is the leading category in the US spirits market
Diageo is the leading manufacturer in terms of new spirits products in the US
Bottles was the dominant packing type in the new products launched in the US spirits market
Majority of the products launched in the spirits market used glass as the package material
Introduction
How to use this report
Disclaimer
Market definition
Spirits Market Overview
Market value, 2005–10
Market value forecast to 2015
Spirits Product Analysis
New product SKUs by category
New product SKUs by manufacturer
New products by package type
New products by package material
Detailed Product Descriptions
Appendix
Further reading
Datamonitor consulting
How to contact experts in your industry
LIST OF FIGURES
Figure 1: US, spirits market value by category ($m), 2005–10
Figure 2: US, spirits market value by category ($m), 2010–15
Figure 3: US, spirits market, new product SKUs by category, March 2010 – March 2011
Figure 4: US, spirits market, new product SKUs by manufacturer, March 2010 – March 2011
Figure 5: US, spirits market, new products by package type, March 2010 – March 2011
Figure 6: US, spirits market, new products by package material, March 2010 – March 2011
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