Spirits Market in Mexico - Product Launch Almanac 2011

Datamonitor’s Spirits market in Mexico – Product Launch Almanac 2011 provides a complete guide to new product launches in Mexican spirits market since March 2010,This report includes detailed data on products including Package Type, Package Material, # SKUs, Description, Package Tags, Ingredients, Shelving, Innovation and Flavor/Fragrance. This report also provides an overview of the spirits market in Mexico, with data from 2005 to 2010 and forecasts to 2015.

• Spirits market in Mexico - New product SKUs by category • Spirits market in Mexico - New product SKUs by manufacturer • Spirits market in Mexico - New product by pack type and materials • Spirits market in Mexico – New Product descriptions

• 46 product SKUs launched in the Mexican spirits market • Tequila and mezcal is the leading category in Mexican spirits market • Compania Tequilera de Arandas S.A. de C.V. is the leading manufacturer in terms of new spirits products in Mexico

Tracking your competitors latest innovations (and trends) Determine product innovation patterns by studying the characteristics of innovation activity in the Mexican spirits market Analyze trends in product development over time

Table of contents

Overview
Catalyst
Summary
Executive Summary
46 product SKUs launched in the Mexican spirits market
Tequila and mezcal is the leading category in Mexican spirits market
Compania Tequilera de Arandas S.A. de C.V. is the leading manufacturer in terms of new spirits products in Mexico
Bottles was the dominant packing type in the new products launched in Mexican spirits market
Majority of the products launched in the spirits market used glass as the package material
Introduction
How to use this report
Disclaimer
Market definition
Spirits Market Overview
Market value, 2005–10
Market value forecast to 2015
Spirits Product Analysis
New product SKUs by category
New product SKUs by manufacturer
New products by package type
New products by package material
Detailed Product Descriptions
Appendix
Further reading
Datamonitor consulting
How to contact experts in your industry

LIST OF FIGURES
Figure 1: Mexico, spirits market value by category ($m), 2005–10
Figure 2: Mexico, spirits market value by category ($m), 2010–15
Figure 3: Mexico, spirits market, new product SKUs by category, March 2010 – March 2011
Figure 4: Mexico, spirits market, new product SKUs by manufacturer, March 2010 – March 2011
Figure 5: Mexico, spirits market, new products by package type, March 2010 – March 2011
Figure 6: Mexico, spirits market, new products by package material, March 2010 – March 2011

LIST OF TABLES
Table 1: Spirits category definitions
Table 2: Mexico, spirits market value by category ($m), 2005–10
Table 3: Mexico, spirits market value by category ($m), 2010–15
Table 4: Mexico, spirits market, new product SKUs by category, March 2010 – March 2011
Table 5: Mexico, spirits market, new product SKUs by manufacturer, March 2010 – March 2011
Table 6: Mexico, spirits market, new products by package type, March 2010 – March 2011
Table 7: Mexico, spirits market, new products by package material, March 2010 – March 2011
Table 8: RC - Tequila - Reposado
Table 9: Nuestro Origen - Tequila Reposado
Table 10: Clan MacGregor - Blended Scotch Whiskey - Original and Finest
Table 11: Ron Zacapa - Ron Anejado - Sistema Solera
Table 12: 501 - Brandy de Jerez - Solera
Table 13: Bacardi - Rum with Natural Flavors - Dragon Berry
Table 14: Absolut - Vodka - Berri Acai
Table 15: Skyy - Flavored Vodka - Melon
Table 16: Bardinet - Napoleon French Brandy - V.S.O.P.
Table 17: Generacion Rebelde - Edicion Especial 100% Agave Tequila - Reposado
Table 18: Sierra Madre - Tequila - Aha Toro Diva Plata
Table 19: Molotov - Bebida Alcoholica Preparada con Vodka - Moradito
Table 20: Canadian Mist - Blended Canadian Whisky
Table 21: Tequila Reserva 1800 - Tequila - Blanco
Table 22: El Compadre - Tequila - 100% Destilado de Agave
Table 23: La Casita - Rompope a la Vainilla
Table 24: James Alexander - Blended Scotch Whisky
Table 25: Grant's - Blended Scotch Whisky
Table 26: Dooley's - Original Toffee Cream Liquor
Table 27: Tequila Hacienda de Tepa - 100% Puro de Agave Tequila - Reposado
Table 28: Bacardi - Ron - 8 Anos Reserva Superior
Table 29: Sho Chiku Bai - Nama Sake
Table 30: Centinela - Tequila - Reposado
Table 31: Herencia del Viejo - Licor de Agave con Tequila Oro
Table 32: Tenampa - Tequila - Reposado
Table 33: Ron Veradero - Rum - Anejo 5 Anos
Table 34: Vat 69 - Whisky Escoces Fino
Table 35: Molotov - Bebida Alcoholica Preparada con Vodka - Toromix
Table 36: Wild Girl - Bebida Alcoholica Preparada con Vodka - Mora Azul
Table 37: Don Max - Tequila - 100% Puro de Agave Reposado
Table 38: Black & White - Choice Old Scotch Whisky
Table 39: McHarrison - Traditional Blend Scotch Whisky
Table 40: Skyy Berry - Vodka Sabor - Arandano
Table 41: 3 Fusiles - Tequila - Reposado Reserva Especial
Table 42: Kah - Day of the Dead Tequila - Anejo; Blanco; Reposado
Table 43: 3 Caballos - Tequila - Gold; Reposado; Silver
Table 44: El Amo - Tequila - Reposado/Blanco Value Pack
Table 45: Smirnoff - Flavored Vodka - Twist of Raspberry
Table 46: Catto’s - Blended Scotch Whisky
Table 47: Don Roberto - Paquete Promocion de Tequila - Reposado y Plata
Table 48: Ron Varadero - Rum - Silver Dry
Table 49: Los Arango - Tequila Reposado

Related research categories

By sector: Spirits

By market: Mexico (in North America), Mexico (in BRICM)