Spirits - Malaysia

Despite the recovering economy, spirits sales did not increase as rapidly as those within beer during 2010. Beer sales were boosted by heavy promotions and the holding of the FIFA World Cup while demand for wine is being fuelled by the fact that it is perceived as being relatively cheap and healthy. However, spirits growth continues to be limited by consumer price sensitivity as products in this area are premium priced. Whilst the spending habits of affluent consumers are relatively unaffected...

Euromonitor International's Spirits in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whisk(e)y, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Spirits market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Spirits in Malaysia
Euromonitor International
December 2010
List of Contents and Tables
Executive Summary
Positive Performance of Alcoholic Drinks
World Cup Helps To Boost Growth
Large Players Dominate Volume Sales With Small Players Focusing on Niches
Distribution Channels Facing Challenge of Stricter Regulation
Stable Growth Projections for Alcoholic Drinks
Key Trends and Developments
Rising Consumer Sophistication Fuelling Sales Within Niche Areas
Demographic and Health Trends Fuel Demand for Non-alcoholic Beer and Wine
Increased Operating Environment and Advertising Regulation
Key New Product Launches
Summary 1 Key New Product Developments 2009-2010
Specialist Retailers
Summary 2 Leading Specialist Retailers 2009
Market Merger and Acquisition Activity
Summary 3 Merger and Acquisition Activity 2009-2010
Summary 4 Speculated Merger and Acquisition Activity 2010-2011
Market Background
Legal Drinking Age
Table 1 Number of On-trade Establishments by Type 2005-2009
Taxation and Duty Levies
Table 2 Taxation and Duty Levies on Alcoholic Drinks 2010
Table 3 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2010
Table 4 Selling Margin of a Typical Beer Brand 2010 - Carlsberg
Table 5 Selling Margin of a Typical Wine Brand 2010 - Lindemans Cawarra
Table 6 Selling Margin of a Typical Spirits Brand 2010
Operating Environment
Contraband/parallel Trade
Market Indicators
Table 7 Retail Consumer Expenditure on Alcoholic Drinks 2005-2010
Market Data
Table 8 Sales of Alcoholic Drinks by Category: Total Volume 2005-2010
Table 9 Sales of Alcoholic Drinks by Category: Total Value 2005-2010
Table 10 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2005-2010
Table 11 Sales of Alcoholic Drinks by Category: % Total Value Growth 2005-2010
Table 12 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2010
Table 13 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2010
Table 14 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2010
Table 15 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2010
Table 16 Company Shares of Alcoholic Drinks by Global Brand Owner 2006-2010
Table 17 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2005-2010
Table 18 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2010
Table 19 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 20 Forecast Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 21 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 22 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Definitions
Published Data Comparisons
Summary 5 Research Sources
Asiaeuro Wines & Spirits Sdn Bhd
Strategic Direction
Key Facts
Summary 6 Asiaeuro Wines & Spirits Sdn Bhd: Key Facts
Company Background
Production
Competitive Positioning
Denise Wines Sdn Bhd
Strategic Direction
Key Facts
Summary 7 Denise Wines Sdn Bhd: Key Facts
Summary 8 Denise Wines Sdn Bhd: Operational Indicators
Company Background
Private Label
Summary 9 Denise Wines Sdn Bhd: Private Label Portfolio
Competitive Positioning
Summary 10 Denise Wines Sdn Bhd: Competitive Position 2009
Guinness Anchor Bhd
Strategic Direction
Key Facts
Summary 11 Guinness Anchor Bhd: Key Facts
Summary 12 Guinness Anchor Bhd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 13 Guinness Anchor Bhd: Competitive Position 2010
Hai-o Enterprise Bhd
Strategic Direction
Key Facts
Summary 14 Hai-O Enterprise Bhd: Key Facts
Summary 15 Hai-O Enterprise Bhd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 16 Hai-O Enterprise Sdn Bhd: Competitive Position 2010
Single Malt Sdn Bhd
Strategic Direction
Key Facts
Summary 17 Single Malt Sdn Bhd: Key Facts
Company Background
Production
Competitive Positioning
Summary 18 Single Malt Sdn Bhd: Competitive Position 2010
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Sector Background
Vodka, Gin and Other Blended Scotch Whisky Price Band Methodology
Category Data
Summary 19 Benchmark Brands 2010
Table 23 Sales of Spirits by Category: Total Volume 2005-2010
Table 24 Sales of Spirits by Category: Total Value 2005-2010
Table 25 Sales of Spirits by Category: % Total Volume Growth 2005-2010
Table 26 Sales of Spirits by Category: % Total Value Growth 2005-2010
Table 27 Sales of Spirits by On-trade vs Off-trade Split: Volume 2005-2010
Table 28 Sales of Spirits by On-trade vs Off-trade Split: Value 2005-2010
Table 29 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2005-2010
Table 30 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2005-2010
Table 31 Sales of Gin by Price Platform 2005-2010
Table 32 Sales of Other Blended Scotch Whisky by Price Platform 2005-2010
Table 33 Sales of Vodka by Price Platform 2005-2010
Table 34 Sales of Flavoured vs Non-flavoured Vodka 2005-2010
Table 35 Spirits Production, Imports and Exports: Total Volume 2004-2009
Table 36 Spirits Exports by Country of Destination: Total Volume 2004-2009
Table 37 Spirits Exports by Country of Destination: Total Value 2004-2009
Table 38 Spirits Imports by Country of Origin: Total Volume 2004-2009
Table 39 Spirits Imports by Country of Origin: Total Value 2004-2009
Table 40 Brandy & Cognac Production, Imports and Exports: Total Volume 2004-2009
Table 41 Gin Production, Imports and Exports: Total Volume 2004-2009
Table 42 Liqueurs Production, Imports and Exports: Total Volume 2004-2009
Table 43 Rum Production, Imports and Exports: Total Volume 2004-2009
Table 44 Vodka Production, Imports and Exports: Total Volume 2004-2009
Table 45 Whisk(e)y Production, Imports and Exports: Total Volume 2004-2009
Table 46 Company Shares of Spirits by National Brand Owner 2006-2010
Table 47 Company Shares of Spirits by Global Brand Owner 2006-2010
Table 48 Brand Shares of Spirits 2007-2010
Table 49 Forecast Sales of Spirits by Category: Total Volume 2010-2015
Table 50 Forecast Sales of Spirits by Category: Total Value 2010-2015
Table 51 Forecast Sales of Spirits by Category: % Total Volume Growth 2010-2015
Table 52 Forecast Sales of Spirits by Category: % Total Value Growth 2010-2015

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By sector: Spirits

By market: Malaysia (in Asia)