Spirits - Macedonia

Overall, spirits decreased in 2010, as a result of two parallel trends: weakening purchasing power due to extended economic crisis and full smoking ban, enforced at the beginning of the year. With a full smoking ban started to be implemented in all on-trade formats, on-trade outlets experienced a decline in the number of guests and consequently diminished alcohol sales, which reflected in a decline of 9% in on-trade volume sales of spirits. On the other hand, weakening purchasing power due to a...

Euromonitor International's Spirits in Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whisk(e)y, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Spirits market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Spirits in Macedonia
Euromonitor International
March 2011
List of Contents and Tables
Executive Summary
Alcoholic Drinks Experiences Slow Recovery
Anti-smoking Law Impacts On-trade Sales
Domestic Manufacturers Maintain Leading Sales
Chained Retailers Lead Volume Sales
Stagnation for Alcoholic Drinks Is Expected
Market Background
Legislation
Taxation and Duty Levies
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2010
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2010 by %
Table 3 Selling Margin of a Typical Beer Brand 2010 - Skopsko
Table 4 Selling Margin of a Typical Wine Brand 2010 - Alexandria Cuvee
Table 5 Selling Margin of a Typical Spirits Brand 2010
Operating Environment
Key New Product Launches
Summary 1 Key New Product Developments 2009-2010
Market Indicators
Table 6 Retail Consumer Expenditure on Alcoholic Drinks 2005-2010
Market Data
Table 7 Sales of Alcoholic Drinks by Category: Total Volume 2005-2010
Table 8 Sales of Alcoholic Drinks by Category: Total Value 2005-2010
Table 9 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2005-2010
Table 10 Sales of Alcoholic Drinks by Category: % Total Value Growth 2005-2010
Table 11 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2010
Table 12 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2010
Table 13 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2010
Table 14 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2010
Table 15 Company Shares of Alcoholic Drinks by Global Brand Owner 2006-2010
Table 16 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2010
Table 17 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2010
Table 18 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 19 Forecast Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 20 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 21 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Definitions
Summary 2 Research Sources
Pivara Prilep Ad
Strategic Direction
Key Facts
Summary 3 Pivara Prilep AD: Key Facts
Summary 4 Pivara Prilep AD: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 5 Pivara Prilep: Competitive Position 2010
Tikveš Ad
Strategic Direction
Key Facts
Summary 6 Tikveš AD:Key Facts
Summary 7 Tikveš AD: Operational Indicators
Company Background
Production
Competitive Positioning
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 22 Sales of Spirits by Category: Total Volume 2005-2010
Table 23 Sales of Spirits by Category: Total Value 2005-2010
Table 24 Sales of Spirits by Category: % Total Volume Growth 2005-2010
Table 25 Sales of Spirits by Category: % Total Value Growth 2005-2010
Table 26 Sales of Spirits by On-trade vs Off-trade Split: Volume 2005-2010
Table 27 Sales of Spirits by On-trade vs Off-trade Split: Value 2005-2010
Table 28 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2005-2010
Table 29 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2005-2010
Table 30 Spirits Production, Imports and Exports: Total Volume 2004-2009
Table 31 Spirits Exports by Country of Destination: Total Volume 2004-2009
Table 32 Spirits Exports by Country of Destination: Total Value 2004-2009
Table 33 Spirits Imports by Country of Origin: Total Volume 2004-2009
Table 34 Spirits Imports by Country of Origin: Total Value 2004-2009
Table 35 Whisk(e)y Production, Imports and Exports: Total Volume 2004-2009
Table 36 Brandy & Cognac Production, Imports and Exports: Total Volume 2004-2009
Table 37 Vodka Production, Imports and Exports: Total Volume 2004-2009
Table 38 Gin Production, Imports and Exports: Total Volume 2004-2009
Table 39 Rum Production, Imports and Exports: Total Volume 2004-2009
Table 40 Company Shares of Spirits by National Brand Owner 2006-2010
Table 41 Company Shares of Spirits by Global Brand Owner 2006-2010
Table 42 Brand Shares of Spirits 2007-2010
Table 43 Forecast Sales of Spirits by Category: Total Volume 2010-2015
Table 44 Forecast Sales of Spirits by Category: Total Value 2010-2015
Table 45 Forecast Sales of Spirits by Category: % Total Volume Growth 2010-2015
Table 46 Forecast Sales of Spirits by Category: % Total Value Growth 2010-2015

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Related research categories

By sector: Spirits

By market: Macedonia (in Europe)