Spirits - Latvia

Illicit alcohol sales in Latvia in spring 2010 accounted for 40%. The reason for this was an unfavourable excise tax policy and lack of activity to combat illicit trade. The purchasing power of consumers suffered much during the economic downturn and people started to seek cheaper alternatives eg spirits, smuggled from neighbouring Russia and Belarus. As a result, illicit trade doubled since 2008.

Euromonitor International's Spirits in Latvia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whisk(e)y, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Spirits market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Spirits in Latvia
Euromonitor International
December 2010
List of Contents and Tables
Executive Summary
Economic Crisis Leads To Growth in Illicit Trade
Brand Loyalty Decreases
Three Key Players Lead
Supermarkets/hypermarkets Remains the Key Retail Channel
Limited Recovery Anticipated Over the Forecast Period
Market Background
Legislation
Taxation and Duty Levies
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2010
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2010
Table 3 Selling Margin of a Typical Beer Brand 2010 - Apinitis
Table 4 Selling Margin of a Typical Wine Brand 2010 - Rigas Sampanietis
Table 5 Selling Margin of a Typical Spirits Brand 2010 - 3 Graudu
Operating Environment
Contraband/parallel Trade
Key New Product Launches
Summary 1 Key New Product Developments 2009-2010
Market Indicators
Table 6 Retail Consumer Expenditure on Alcoholic Drinks 2005-2010
Market Data
Table 7 Sales of Alcoholic Drinks by Category: Total Volume 2005-2010
Table 8 Sales of Alcoholic Drinks by Category: Total Value 2005-2010
Table 9 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2005-2010
Table 10 Sales of Alcoholic Drinks by Category: % Total Value Growth 2005-2010
Table 11 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2010
Table 12 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2010
Table 13 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2010
Table 14 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2010
Table 15 Company Shares of Alcoholic Drinks by Global Brand Owner 2006-2010
Table 16 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2010
Table 17 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2010
Table 18 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 19 Forecast Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 20 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 21 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Definitions
Published Data Comparisons
Summary 2 Research Sources
Aldaris As
Strategic Direction
Key Facts
Summary 3 Aldaris AS: Key Facts
Summary 4 Aldaris AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 5 Aldaris AS: Competitive Position 2010
Bravo Sia
Strategic Direction
Key Facts
Summary 6 Bravo SIA: Key Facts
Summary 7 Bravo SIA: Operational Indicators
Company Background
Chart 1 Bravo SIA: Latvijas Balzams in Riga
Private Label
Competitive Positioning
Summary 8 Bravo SIA: Competitive Position 2010
Cesu Alus As
Strategic Direction
Key Facts
Summary 9 Cesu Alus AS: Key Facts
Summary 10 Cesu Alus AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 11 Cesu Alus AS: Competitive Position 2010
Latvijas Balzams As
Strategic Direction
Key Facts
Summary 12 Latvijas Balzams AS: Key Facts
Summary 13 Latvijas Balzams AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 14 Latvijas Balzams AS: Competitive Position 2010
Liviko Sia
Strategic Direction
Key Facts
Summary 15 Liviko SIA: Key Facts
Summary 16 Liviko SIA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 17 Liviko SIA: Competitive Position 2010
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 22 Sales of Spirits by Category: Total Volume 2005-2010
Table 23 Sales of Spirits by Category: Total Value 2005-2010
Table 24 Sales of Spirits by Category: % Total Volume Growth 2005-2010
Table 25 Sales of Spirits by Category: % Total Value Growth 2005-2010
Table 26 Sales of Spirits by On-trade vs Off-trade Split: Volume 2005-2010
Table 27 Sales of Spirits by On-trade vs Off-trade Split: Value 2005-2010
Table 28 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2005-2010
Table 29 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2005-2010
Table 30 Spirits Production, Imports and Exports: Total Volume 2004-2009
Table 31 Spirits Exports by Country of Destination: Total Volume 2004-2009
Table 32 Spirits Exports by Country of Destination: Total Value 2004-2009
Table 33 Spirits Imports by Country of Origin: Total Volume 2004-2009
Table 34 Spirits Imports by Country of Origin: Total Value 2004-2009
Table 35 Whisk(e)y Production, Imports and Exports: Total Volume 2004-2009
Table 36 Brandy & Cognac Production, Imports and Exports: Total Volume 2004-2009
Table 37 Vodka Production, Imports and Exports: Total Volume 2004-2009
Table 38 Gin Production, Imports and Exports: Total Volume 2004-2009
Table 39 Rum Production, Imports and Exports: Total Volume 2004-2009
Table 40 Tequila Production, Imports and Exports: Total Volume 2004-2009
Table 41 Liqueurs Production, Imports and Exports: Total Volume 2004-2009
Table 42 Company Shares of Spirits by National Brand Owner 2006-2010
Table 43 Company Shares of Spirits by Global Brand Owner 2006-2010
Table 44 Brand Shares of Spirits 2007-2010
Table 45 Forecast Sales of Spirits by Category: Total Volume 2010-2015
Table 46 Forecast Sales of Spirits by Category: Total Value 2010-2015
Table 47 Forecast Sales of Spirits by Category: % Total Volume Growth 2010-2015
Table 48 Forecast Sales of Spirits by Category: % Total Value Growth 2010-2015

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By sector: Spirits

By market: Latvia (in Europe)