Spirits in Western Europe to 2014

Published: July 2010

Publisher: Datamonitor

Product ref: 93532

Pages: 157

Format: PDF

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Report description

Introduction

This databook provides key data and information on the spirits market covering 17 countries in Western Europe. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope
  • Contains information on eight categories; whisk(e)y, specialty spirits, rum, brandy, gin & genever, vodka, liqueurs, and tequila & mezcal
  • Market, category and segment level information on value and volume with historic (2004-09) and forecast (2010-14) data
  • Category level company share as well as distribution share information for 2008 and 2009
  • Review of the top two companies within the spirits market, including company overview, key facts and business description
Highlights

The market for spirits in Western Europe increased at a compound annual growth rate of 0.9% between 2004 and 2009.

The whisk(e)y category led the spirits market in Western Europe, accounting for a share of 26%.

The leading players in the Western European spirits market include Pernod Ricard, Diageo plc and Bacardi Limited.

Reasons to Purchase
  • Develop business strategies by understanding the quantitative trends within the spirits market in Western Europe
  • Design effective marketing and sales strategies by identifying key market categories and segments
  • Identify key players within the market to plan lucrative M&A, partnerships and agreements

Table of contents

Chapter 1 Executive Summary
Summary market level: spirits
Summary category level: brandy
Summary category level: liqueurs
Summary category level: rum
Summary category level: specialty spirits
Summary category level: gin & genever
Summary category level: whisk(e)y
Summary category level: tequila & mezcal
Summary category level: vodka

Chapter 2 Introduction
What is this report about?
How to use this report
Market definition

Chapter 3 Overview
Value Analysis
Volume Analysis

Chapter 4 Western Europe Spirits: Market Overview
Value analysis (US Dollar), 2004-09
Value analysis (US Dollar), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 5 Leading Company Profiles
Pernod Ricard SA
Diageo plc

Chapter 6 Category Analysis: Brandy
Value analysis (US Dollar), 2004-09
Value analysis (US Dollar), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 7 Category Analysis: Liqueurs
Value analysis (US Dollar), 2004-09
Value analysis (US Dollar), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 8 Category Analysis: Rum
Value analysis (US Dollar), 2004-09
Value analysis (US Dollar), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 9 Category Analysis: Specialty Spirits
Value analysis (US Dollar), 2004-09
Value analysis (US Dollar), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 10 Category Analysis: Gin & Genever
Value analysis (US Dollar), 2004-09
Value analysis (US Dollar), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 11 Category Analysis: Whisk(e)y
Value analysis (US Dollar), 2004-09
Value analysis (US Dollar), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 12 Category Analysis: Tequila & Mezcal
Value analysis (US Dollar), 2004-09
Value analysis (US Dollar), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 13 Category Analysis: Vodka
Value analysis (US Dollar), 2004-09
Value analysis (US Dollar), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 14 Research Methodology
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research

Chapter 15 Appendix
Future readings
How to contact experts in your industry
Disclaimer

LIST OF FIGURES
Figure 1: Spirits, Western Europe, value by category ($m), 2004-14
Figure 2: Spirits, Western Europe, category growth comparison, by value, 2004-14
Figure 3: Spirits, Western Europe, volume by category (liters, million), 2004-14
Figure 4: Spirits, Western Europe, category growth comparison, by volume, 2004-14
Figure 5: Spirits, Western Europe, company share (top five companies) by volume (%), 2008-09
Figure 6: Spirits, Western Europe, distribution channels by volume (%), 2008-09
Figure 7: Brandy, Western Europe, value by segment ($m), 2004-14
Figure 8: Brandy, Western Europe, category growth comparison, by value, 2004-14
Figure 9: Brandy, Western Europe, volume by segment (liters, million), 2004-14
Figure 10: Brandy, Western Europe, category growth comparison, by volume, 2004-14
Figure 11: Brandy, Western Europe, company share (top five companies) by volume (%), 2008-09
Figure 12: Brandy, Western Europe, distribution channels by volume (%), 2008-09
Figure 13: Liqueurs, Western Europe, value by segment ($m), 2004-14
Figure 14: Liqueurs, Western Europe, category growth comparison, by value, 2004-14
Figure 15: Liqueurs, Western Europe, volume by segment (liters, million), 2004-14
Figure 16: Liqueurs, Western Europe, category growth comparison, by volume, 2004-14
Figure 17: Liqueurs, Western Europe, company share (top five companies) by volume (%), 2008-09
Figure 18: Liqueurs, Western Europe, distribution channels by volume (%), 2008-09
Figure 19: Rum, Western Europe, value by segment ($m), 2004-14
Figure 20: Rum, Western Europe, category growth comparison, by value, 2004-14
Figure 21: Rum, Western Europe, volume by segment (liters, million), 2004-14
Figure 22: Rum, Western Europe, category growth comparison, by volume, 2004-14
Figure 23: Rum, Western Europe, company share (top five companies) by volume (%), 2008-09
Figure 24: Rum, Western Europe, distribution channels by volume (%), 2008-09
Figure 25: Specialty spirits, Western Europe, value by segment ($m), 2004-14
Figure 26: Specialty spirits, Western Europe, volume by segment (liters, million), 2004-14
Figure 27: Specialty spirits, Western Europe, company share (top five companies) by volume (%), 2008-09
Figure 28: Specialty spirits, Western Europe, distribution channels by volume (%), 2008-09
Figure 29: Gin & genever, Western Europe, value ($m), 2004-14
Figure 30: Gin & genever, Western Europe, volume (liters, million), 2004-14
Figure 31: Gin & genever, Western Europe, company share (top five companies) by volume (%), 2008-09
Figure 32: Gin & genever, Western Europe, distribution channels by volume (%), 2008-09
Figure 33: Whisk(e)y, Western Europe, value by segment ($m), 2004-14
Figure 34: Whisk(e)y, Western Europe, category growth comparison, by value, 2004-14
Figure 35: Whisk(e)y, Western Europe, volume by segment (liters, million), 2004-14
Figure 36: Whisk(e)y, Western Europe, category growth comparison, by volume, 2004-14
Figure 37: Whisk(e)y, Western Europe, company share (top five companies) by volume (%), 2008-09
Figure 38: Whisk(e)y, Western Europe, distribution channels by volume (%), 2008-09
Figure 39: Tequila & mezcal, Western Europe, value ($m), 2004-14
Figure 40: Tequila & mezcal, Western Europe, volume (liters, million), 2004-14
Figure 41: Tequila & mezcal, Western Europe, company share (top five companies) by volume (%), 2008-09
Figure 42: Tequila & mezcal, Western Europe, distribution channels by volume (%), 2008-09
Figure 43: Vodka, Western Europe, value by segment ($m), 2004-14
Figure 44: Vodka, Western Europe, category growth comparison, by value, 2004-14
Figure 45: Vodka, Western Europe, volume by segment (liters, million), 2004-14
Figure 46: Vodka, Western Europe, category growth comparison, by volume, 2004-14
Figure 47: Vodka, Western Europe, company share (top five companies) by volume (%), 2008-09
Figure 48: Vodka, Western Europe, distribution channels by volume (%), 2008-09
Figure 49: Annual data review process

LIST OF TABLES
Table 1: Spirits category definitions
Table 2: Spirits distribution channels
Table 3: Spirits, Western Europe, value (country-wise), 2004-09 ($m)
Table 4: Spirits, Western Europe, value (country-wise) forecast, 2009-14 ($m)
Table 5: Spirits, Western Europe, volume (country-wise), 2004-09 (liters, million)
Table 6: Spirits, Western Europe, volume (country-wise) forecast, 2009-14 (liters, million)
Table 7: Spirits, Western Europe, value by category ($m), 2004-09
Table 8: Spirits, Western Europe, value forecast by category ($m), 2009-14
Table 9: Spirits, Western Europe, volume by category (liters, million), 2004-09
Table 10: Spirits, Western Europe, volume forecast by category (liters, million), 2009-14
Table 11: Spirits, Western Europe, company share (top 20 companies) by volume (%), 2008-09
Table 12: Spirits, Western Europe, volume by company (liters, million), 2008-09
Table 13: Spirits, Western Europe, distribution channels by volume (%), 2008-09
Table 14: Spirits, Western Europe, volume by distribution channel (liters, million), 2008-09
Table 15: Spirits, Western Europe, expenditure per capita ($), 2004-09
Table 16: Spirits, Western Europe, forecast expenditure per capita ($), 2009-14
Table 17: Spirits, Western Europe, consumption per capita (liters), 2004-09
Table 18: Spirits, Western Europe, forecast consumption per capita (liters), 2009-14
Table 19: Pernod Ricard SA key facts
Table 20: Diageo plc key facts
Table 21: Brandy, Western Europe, value by segment ($m), 2004-09
Table 22: Brandy, Western Europe, value forecast by segment ($m), 2009-14
Table 23: Brandy, Western Europe, volume by segment (liters, million), 2004-09
Table 24: Brandy, Western Europe, volume forecast by segment (liters, million), 2009-14
Table 25: Brandy, Western Europe, company share (top 20 companies) by volume (%), 2008-09
Table 26: Brandy, Western Europe, volume by company (liters, million), 2008-09
Table 27: Brandy, Western Europe, distribution channels by volume (%), 2008-09
Table 28: Brandy, Western Europe, volume by distribution channel (liters, million), 2008-09
Table 29: Brandy, Western Europe, expenditure per capita ($), 2004-09
Table 30: Brandy, Western Europe, forecast expenditure per capita ($), 2009-14
Table 31: Brandy, Western Europe, consumption per capita (liters), 2004-09
Table 32: Brandy, Western Europe, forecast consumption per capita (liters), 2009-14
Table 33: Liqueurs, Western Europe, value by segment ($m), 2004-09
Table 34: Liqueurs, Western Europe, value forecast by segment ($m), 2009-14
Table 35: Liqueurs, Western Europe, volume by segment (liters, million), 2004-09
Table 36: Liqueurs, Western Europe, volume forecast by segment (liters, million), 2009-14
Table 37: Liqueurs, Western Europe, company share (top 20 companies) by volume (%), 2008-09
Table 38: Liqueurs, Western Europe, volume by company (liters, million), 2008-09
Table 39: Liqueurs, Western Europe, distribution channels by volume (%), 2008-09
Table 40: Liqueurs, Western Europe, volume by distribution channel (liters, million), 2008-09
Table 41: Liqueurs, Western Europe, expenditure per capita ($), 2004-09
Table 42: Liqueurs, Western Europe, forecast expenditure per capita ($), 2009-14
Table 43: Liqueurs, Western Europe, consumption per capita (liters), 2004-09
Table 44: Liqueurs, Western Europe, forecast consumption per capita (liters), 2009-14
Table 45: Rum, Western Europe, value by segment ($m), 2004-09
Table 46: Rum, Western Europe, value forecast by segment ($m), 2009-14
Table 47: Rum, Western Europe, volume by segment (liters, million), 2004-09
Table 48: Rum, Western Europe, volume forecast by segment (liters, million), 2009-14
Table 49: Rum, Western Europe, company share (top 20 companies) by volume (%), 2008-09
Table 50: Rum, Western Europe, volume by company (liters, million), 2008-09
Table 51: Rum, Western Europe, distribution channels by volume (%), 2008-09
Table 52: Rum, Western Europe, volume by distribution channel (liters, million), 2008-09
Table 53: Rum, Western Europe, expenditure per capita ($), 2004-09
Table 54: Rum, Western Europe, forecast expenditure per capita ($), 2009-14
Table 55: Rum, Western Europe, consumption per capita (liters), 2004-09
Table 56: Rum, Western Europe, forecast consumption per capita (liters), 2009-14
Table 57: Specialty spirits, Western Europe, value by segment ($m), 2004-09
Table 58: Specialty spirits, Western Europe, value forecast by segment ($m), 2009-14
Table 59: Specialty spirits, Western Europe, volume by segment (liters, million), 2004-09
Table 60: Specialty spirits, Western Europe, volume forecast by segment (liters, million), 2009-14
Table 61: Specialty spirits, Western Europe, company share (top 20 companies) by volume (%), 2008-09
Table 62: Specialty spirits, Western Europe, volume by company (liters, million), 2008-09
Table 63: Specialty spirits, Western Europe, distribution channels by volume (%), 2008-09
Table 64: Specialty spirits, Western Europe, volume by distribution channel (liters, million), 2008-09
Table 65: Specialty spirits, Western Europe, expenditure per capita ($), 2004-09
Table 66: Specialty spirits, Western Europe, forecast expenditure per capita ($), 2009-14
Table 67: Specialty spirits, Western Europe, consumption per capita (liters), 2004-09
Table 68: Specialty spirits, Western Europe, forecast consumption per capita (liters), 2009-14
Table 69: Gin & genever, Western Europe, value ($m), 2004-09
Table 70: Gin & genever, Western Europe, value forecast ($m), 2009-14
Table 71: Gin & genever, Western Europe, volume (liters, million), 2004-09
Table 72: Gin & genever, Western Europe, volume forecast (liters, million), 2009-14
Table 73: Gin & genever, Western Europe, company share (top 20 companies) by volume (%), 2008-09
Table 74: Gin & genever, Western Europe, volume by company (liters, million), 2008-09
Table 75: Gin & genever, Western Europe, distribution channels by volume (%), 2008-09
Table 76: Gin & genever, Western Europe, volume by distribution channel (liters, million), 2008-09
Table 77: Gin & genever, Western Europe, expenditure per capita ($), 2004-09
Table 78: Gin & genever, Western Europe, forecast expenditure per capita ($), 2009-14
Table 79: Gin & genever, Western Europe, consumption per capita (liters), 2004-09
Table 80: Gin & genever, Western Europe, forecast consumption per capita (liters), 2009-14
Table 81: Whisk(e)y, Western Europe, value by segment ($m), 2004-09
Table 82: Whisk(e)y, Western Europe, value forecast by segment ($m), 2009-14
Table 83: Whisk(e)y, Western Europe, volume by segment (liters, million), 2004-09
Table 84: Whisk(e)y, Western Europe, volume forecast by segment (liters, million), 2009-14
Table 85: Whisk(e)y, Western Europe, company share (top 20 companies) by volume (%), 2008-09
Table 86: Whisk(e)y, Western Europe, volume by company (liters, million), 2008-09
Table 87: Whisk(e)y, Western Europe, distribution channels by volume (%), 2008-09
Table 88: Whisk(e)y, Western Europe, volume by distribution channel (liters, million), 2008-09
Table 89: Whisk(e)y, Western Europe, expenditure per capita ($), 2004-09
Table 90: Whisk(e)y, Western Europe, forecast expenditure per capita ($), 2009-14
Table 91: Whisk(e)y, Western Europe, consumption per capita (liters), 2004-09
Table 92: Whisk(e)y, Western Europe, forecast consumption per capita (liters), 2009-14
Table 93: Tequila & mezcal, Western Europe, value ($m), 2004-09
Table 94: Tequila & mezcal, Western Europe, value forecast ($m), 2009-14
Table 95: Tequila & mezcal, Western Europe, volume (liters, million), 2004-09
Table 96: Tequila & mezcal, Western Europe, volume forecast (liters, million), 2009-14
Table 97: Tequila & mezcal, Western Europe, company share (top 20 companies) by volume (%), 2008-09
Table 98: Tequila & mezcal, Western Europe, volume by company (liters, million), 2008-09
Table 99: Tequila & mezcal, Western Europe, distribution channels by volume (%), 2008-09
Table 100: Tequila & mezcal, Western Europe, volume by distribution channel (liters, million), 2008-09
Table 101: Tequila & mezcal, Western Europe, expenditure per capita ($), 2004-09
Table 102: Tequila & mezcal, Western Europe, forecast expenditure per capita ($), 2009-14
Table 103: Tequila & mezcal, Western Europe, consumption per capita (liters), 2004-09
Table 104: Tequila & mezcal, Western Europe, forecast consumption per capita (liters), 2009-14
Table 105: Vodka, Western Europe, value by segment ($m), 2004-09
Table 106: Vodka, Western Europe, value forecast by segment ($m), 2009-14
Table 107: Vodka, Western Europe, volume by segment (liters, million), 2004-09
Table 108: Vodka, Western Europe, volume forecast by segment (liters, million), 2009-14
Table 109: Vodka, Western Europe, company share (top 20 companies) by volume (%), 2008-09
Table 110: Vodka, Western Europe, volume by company (liters, million), 2008-09
Table 111: Vodka, Western Europe, distribution channels by volume (%), 2008-09
Table 112: Vodka, Western Europe, volume by distribution channel (liters, million), 2008-09
Table 113: Vodka, Western Europe, expenditure per capita ($), 2004-09
Table 114: Vodka, Western Europe, forecast expenditure per capita ($), 2009-14
Table 115: Vodka, Western Europe, consumption per capita (liters), 2004-09
Table 116: Vodka, Western Europe, forecast consumption per capita (liters), 2009-14

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Related research categories

By sector: Spirits

By market: Europe