Spirits in Vietnam

Traditionally, spirits were purchased as gifts on special occasions such as Lunar New Year or Christmas holidays. Over the review period, Vietnamese consumers became more familiar with spirits as they were looking for more sophisticated alcoholic drinks products, in line with their increasing disposable household income and improvements in living standards. More and more consumers were willing to consume spirits as they considered spirits to be a trendy drink.

Euromonitor International's Spirits in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Spirits market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin and Other Blended Scotch Whisky Price Band Methodology
Summary 1 Benchmark Brands 2011
Category Data
Table 1 Sales of Spirits by Category: Total Volume 2006-2011
Table 2 Sales of Spirits by Category: Total Value 2006-2011
Table 3 Sales of Spirits by Category: % Total Volume Growth 2006-2011
Table 4 Sales of Spirits by Category: % Total Value Growth 2006-2011
Table 5 Sales of Spirits by On-trade vs Off-trade Split: Volume 2006-2011
Table 6 Sales of Spirits by On-trade vs Off-trade Split: Value 2006-2011
Table 7 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2006-2011
Table 8 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2006-2011
Table 9 Sales of Gin by Price Platform 2006-2011
Table 10 Sales of Other Blended Scotch Whisky by Price Platform 2006-2011
Table 11 Sales of Vodka by Price Platform 2006-2011
Table 12 Sales of Flavoured vs Non-flavoured Vodka 2006-2011
Table 13 Company Shares of Spirits by National Brand Owner 2007-2011
Table 14 Company Shares of Spirits by Global Brand Owner 2007-2011
Table 15 Brand Shares of Spirits 2008-2011
Table 16 Forecast Sales of Spirits by Category: Total Volume 2011-2016
Table 17 Forecast Sales of Spirits by Category: Total Value 2011-2016
Table 18 Forecast Sales of Spirits by Category: % Total Volume Growth 2011-2016
Table 19 Forecast Sales of Spirits by Category: % Total Value Growth 2011-2016
Hanoi Liquor Co Ltd in Alcoholic Drinks (vietnam)
Strategic Direction
Key Facts
Summary 2 Hanoi Liquor JSC: Key Facts
Summary 3 Hanoi Liquor JSC: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Hanoi Liquor JSC: Competitive Position 2011
Executive Summary
Alcoholic Drinks Continues To See Strong Growth Despite the Gloomy Economy
Marketing Activities Play A Major Role in Establishing Brand Awareness
International Brands Enhance Their Presence But Local Players Still Dominate
On-trade Channels See Strong Development
Alcoholic Drinks Is Expected To Grow Steadily Over the Forecast Period
Key Trends and Developments
Drinking Culture Becomes More Acceptable in Vietnam
Alcoholic Drinks Environment Becomes More Sophisticated
Big Domestic Players Consolidate Their Leading Positions
Key New Product Launches
Summary 5 Key New Product Developments 2010-2011
Specialist Retailers
Market Merger and Acquisition Activity
Market Background
Legislation
Table 20 Number of On-trade Establishments by Type 2006-2010
Taxation and Duty Levies
Table 21 Taxation and Duty Levies on Alcoholic Drinks 2011
Table 22 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2011
Table 23 Selling Margin of a Typical Beer Brand 2011: 333' export
Table 24 Selling Margin of a Typical Wine Brand 2010: Dalat Strawberry Wine
Table 25 Selling Margin of a Typical Spirits Brand 2010: Vodka Hanoi
Operating Environment
Contraband/parallel Trade
Market Indicators
Table 26 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011
Market Data
Table 27 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011
Table 28 Sales of Alcoholic Drinks by Category: Total Value 2006-2011
Table 29 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011
Table 30 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011
Table 31 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011
Table 32 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011
Table 33 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011
Table 34 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011
Table 35 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011
Table 36 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011
Table 37 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2011
Table 38 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 39 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 40 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 41 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Definitions
Published Data Comparisons
Summary 6 Research Sources

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Related research categories

By sector: Spirits

By market: Vietnam (in Asia)