Spirits in Turkey

Published: September 2013

Publisher: Euromonitor Plc

Product ref: 181131

Pages: 75

Format: PDF

Delivery: Immediate download

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Price: $ 900.00

Report description

Spirits registered a 4% volume growth in 2012 despite the rising unit prices mainly as a result of the acquisition of Mey Icki by Diageo Plc, which faced import restrictions during the second half of 2010 and first half of 2011. As a result of the resolution of the customs dispute and acquisition of Mey Icki by the second half of 2011, Diageo Plc experienced a significant boost to sales, which reflected onto overall growth of the spirits category.

Euromonitor International's Spirits in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Spirits market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Summary 1 Benchmark Brands 2012
Category Data
Table 1 Sales of Spirits by Category: Total Volume 2007-2012
Table 2 Sales of Spirits by Category: Total Value 2007-2012
Table 3 Sales of Spirits by Category: % Total Volume Growth 2007-2012
Table 4 Sales of Spirits by Category: % Total Value Growth 2007-2012
Table 5 Sales of Spirits by On-trade vs Off-trade: Volume 2007-2012
Table 6 Sales of Spirits by On-trade vs Off-trade: Value 2007-2012
Table 7 Sales of Spirits by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 8 Sales of Spirits by On-trade vs Off-trade: % Value Growth 2007-2012
Table 9 Sales of Dark Rum by Price Platform: % Total Volume 2007-2012
Table 10 Sales of White Rum by Price Platform: % Total Volume 2007-2012
Table 11 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2007-2012
Table 12 Sales of Gin by Price Platform: % Total Volume 2007-2012
Table 13 Sales of Vodka by Price Platform: % Total Volume 2007-2012
Table 14 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2007-2012
Table 15 GBO Company Shares of Spirits: % Total Volume 2008-2012
Table 16 NBO Company Shares of Spirits: % Total Volume 2008-2012
Table 17 LBN Brand Shares of Spirits: % Total Volume 2009-2012
Table 18 Production, Imports and Exports of Spirits: Total Volume 2006-2011
Table 19 Imports of Spirits by Country of Origin: Total Volume 2006-2011
Table 20 Imports of Spirits by Country of Origin: Total Value 2006-2011
Table 21 Exports of Spirits by Country of Destination: Total Volume 2006-2011
Table 22 Exports of Spirits by Country of Destination: Total Value 2006-2011
Table 23 Production, Imports and Exports of Brandy & Cognac: Total Volume 2006-2011
Table 24 Production, Imports and Exports of Liqueurs: Total Volume 2006-2011
Table 25 Production, Imports and Exports of Rum: Total Volume 2006-2011
Table 26 Production, Imports and Exports of Tequila: Total Volume 2006-2011
Table 27 Production, Imports and Exports of Whiskies: Total Volume 2006-2011
Table 28 Production, Imports and Exports of Gin: Total Volume 2006-2011
Table 29 Production, Imports and Exports of Vodka: Total Volume 2006-2011
Table 30 Forecast Sales of Spirits by Category: Total Volume 2012-2017
Table 31 Forecast Sales of Spirits by Category: Total Value 2012-2017
Table 32 Forecast Sales of Spirits by Category: % Total Volume Growth 2012-2017
Table 33 Forecast Sales of Spirits by Category: % Total Value Growth 2012-2017
Allco Icecek Sanayi As in alcoholic drinks (Turkey)
Strategic Direction
Key Facts
Summary 2 Allco Içecek Sanayi AS: Key Facts
Summary 3 Allco Içecek Sanayi AS: Operational Indicators
Company Background
Production
Summary 4 Allco Içecek Sanayi AS: Production Statistics 2012
Competitive Positioning
Summary 5 Allco Içecek Sanayi AS: Competitive Position 2012
Antalya Alkollu Icecek Sanayi Ve Ticaret As in alcoholic drinks (Turkey)
Strategic Direction
Key Facts
Summary 6 Antalya Alkollu Icecek Sanayi ve Ticaret AS: Key Facts
Company Background
Production
Summary 7 Antalya Alkollu Icecek ve Sanayi AS: Production Statistics 2012
Competitive Positioning
Summary 8 Antalya Alkollu Icecek ve Sanayi AS: Competitive Position 2012
Efe Alkollu Icecekler Ticaret As in alcoholic drinks (Turkey)
Strategic Direction
Key Facts
Summary 9 Efe Alkollu Icecekler Ticaret AS: Key Facts
Company Background
Production
Summary 10 Efe Alkollu Icecekler Ticaret AS: Production Statistics 2011
Competitive Positioning
Summary 11 Efe Alkollu Icecekler Ticaret AS: Competitive Position 2011
Mey Icki Sanayi Ve Ticaret As in alcoholic drinks (Turkey)
Strategic Direction
Key Facts
Summary 12 Mey Icki Sanayi ve Ticaret AS: Key Facts
Summary 13 Mey Icki Sanayi ve Ticaret AS: Operational Indicators
Company Background
Production
Summary 14 Mey Icki Sanayi ve Ticaret AS: Production Statistics 2012
Competitive Positioning
Summary 15 Mey Icki Sanayi ve Ticaret AS: Competitive Position 2012
Executive Summary
Current Volume Growth Stronger Than Review Period Growth
Rising Unit Prices Drove Sales of Value for Money Offerings
Efes Pilsen As Continued To Lead Sales
Modern Grocery Retailing Increased at the Expense of Traditional Retailers
Positive Growth Performance Expected Over the Forecast Period
Key Trends and Developments
Increased Internet Penetration Spurs Online Advertising and Changes Marketing
Young and Urban Population Is Fuelling Growth of Value-for-money Offerings
New Product Launches Focus on Flavour Sophistication and Premiumisation
Summary 16 Key New Product Developments 2011-2012
Specialist Retailers Lose Share To Grocery Retailers
Market Merger and Acquisition Activity
Summary 17 Merger and Acquisition Activity 2011-2012
Summary 18 Speculated Merger and Acquisition Activity 2013-2017
Market Background
Legislation
Table 34 Number of On-trade Establishments by Type 2007-2012
Taxation and Duty Levies
Table 35 Taxation and Duty Levies on Alcoholic Drinks 2012
Table 36 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2012
Table 37 Selling Margin of a Typical Beer Brand in Retail Channel that uses Wholesalers 2012
Table 38 Selling Margin of a Typical Wine Brand in Retail Channel that uses Wholesalers 2012
Table 39 Selling Margin of a Typical Spirits Brand in Retail Channel that uses Wholesalers 2012
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 40 Retail Consumer Expenditure on Alcoholic Drinks 2007-2012
Market Data
Table 41 Sales of Alcoholic Drinks by Category: Total Volume 2007-2012
Table 42 Sales of Alcoholic Drinks by Category: Total Value 2007-2012
Table 43 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2007-2012
Table 44 Sales of Alcoholic Drinks by Category: % Total Value Growth 2007-2012
Table 45 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Volume 2012
Table 46 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Value 2012
Table 47 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Volume 2012
Table 48 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Value 2012
Table 49 GBO Company Shares of Alcoholic Drinks: % Total Volume 2008-2012
Table 50 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2007-2012
Table 51 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2012
Table 52 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 53 Forecast Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 54 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 55 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Definitions
Published Data Comparisons
Sources
Summary 19 Research Sources













Price: $ 900.00

Related research categories

By sector: Spirits

By market: Turkey (in Asia)