Spirits in Turkey

The rise in the special consumption tax resulted in an increase in unit prices within spirits. Consequently, consumers started to shift to cheaper alternatives and reduce the amount that they consume. Young people in particular have started to prefer beer to spirits as it is cheaper and easier to drink.

Euromonitor International's Spirits in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Spirits market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Summary 1 Benchmark Brands 2011
Category Data
Table 1 Sales of Spirits by Category: Total Volume 2006-2011
Table 2 Sales of Spirits by Category: Total Value 2006-2011
Table 3 Sales of Spirits by Category: % Total Volume Growth 2006-2011
Table 4 Sales of Spirits by Category: % Total Value Growth 2006-2011
Table 5 Sales of Spirits by On-trade vs Off-trade Split: Volume 2006-2011
Table 6 Sales of Spirits by On-trade vs Off-trade Split: Value 2006-2011
Table 7 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2006-2011
Table 8 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2006-2011
Table 9 Sales of Gin by Price Platform 2006-2011
Table 10 Sales of Other Blended Scotch Whisky by Price Platform 2006-2011
Table 11 Sales of Vodka by Price Platform 2006-2011
Table 12 Sales of Flavoured vs Non-flavoured Vodka 2006-2011
Table 13 Spirits Production, Imports and Exports: Total Volume 2005-2010
Table 14 Spirits Imports by Country of Origin: Total Volume 2005-2010
Table 15 Spirits Imports by Country of Origin: Total Value 2005-2010
Table 16 Spirits Exports by Country of Destination: Total Volume 2005-2010
Table 17 Spirits Exports by Country of Destination: Total Value 2005-2010
Table 18 Brandy & Cognac Production, Imports and Exports: Total Volume 2005-2010
Table 19 Gin Production, Imports and Exports: Total Volume 2005-2010
Table 20 Liqueurs Production, Imports and Exports: Total Volume 2005-2010
Table 21 Rum Production, Imports and Exports: Total Volume 2005-2010
Table 22 Tequila Production, Imports and Exports: Total Volume 2005-2010
Table 23 Vodka Production, Imports and Exports: Total Volume 2005-2010
Table 24 Whiskies Production, Imports and Exports: Total Volume 2005-2010
Table 25 Company Shares of Spirits by National Brand Owner 2007-2011
Table 26 Company Shares of Spirits by Global Brand Owner 2007-2011
Table 27 Brand Shares of Spirits 2008-2011
Table 28 Forecast Sales of Spirits by Category: Total Volume 2011-2016
Table 29 Forecast Sales of Spirits by Category: Total Value 2011-2016
Table 30 Forecast Sales of Spirits by Category: % Total Volume Growth 2011-2016
Table 31 Forecast Sales of Spirits by Category: % Total Value Growth 2011-2016
Efe Alkollu Icecekler Ticaret As in Alcoholic Drinks (turkey)
Strategic Direction
Key Facts
Summary 2 Efe Alkollu Icecekler Ticaret AS: Key Facts
Company Background
Production
Summary 3 Efe Alkollu Icecekler Ticaret AS: Production Statistics 2011
Competitive Positioning
Summary 4 Efe Alkollu Icecekler Ticaret AS: Competitive Position 2011
Mey Içki Sanayi Ve Ticaret As in Alcoholic Drinks (turkey)
Strategic Direction
Key Facts
Summary 5 Mey Içki Sanayi ve Ticaret AS: Key Facts
Summary 6 Mey Içki Sanayi ve Ticaret AS: Operational Indicators
Company Background
Production
Summary 7 Mey Içki Sanayi ve Ticaret AS: Production Statistics 2011
Competitive Positioning
Summary 8 Mey Içki Sanayi ve Ticaret AS: Competitive Position 2011
Executive Summary
Urbanisation Stimulates Sales in Turkey
Efes Pilsen As Continues To Lead Sales
Distribution Share of Supermarkets Increases
Alcoholic Drinks Sales Set To Grow Over Forecast Period
Key Trends and Developments
Young Population Fuelling Alcoholic Drinks Growth
Rising Unit Prices Pose Threat To Alcoholic Drinks Sales
Higher Off-trade Than On-trade Growth
New Products Focusing on Differentiation and Non-alcoholic Drinks
Summary 9 Key New Product Developments 2010-2011
Specialist Retailers Lose Share To Grocery Retailers
Summary 10 Leading Specialist Retailers 2011
Diageo Acquires Mey Içki Sanayi Ve Ticaret
Summary 11 Merger and Acquisition Activity 2010-2011
Summary 12 Speculated Merger and Acquisition Activity 2011-2012
Market Background
Legislation
Drinking and Driving
Advertising
Smoking Ban
Opening Hours
On-trade Establishments
Table 32 Number of On-trade Establishments by Type 2006-2010
Taxation and Duty Levies
Table 33 Taxation and Duty Levies on Alcoholic Drinks 2011
Table 34 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2011
Table 35 Selling Margin of a Typical Beer 2011 - Efes Pilsen
Table 36 Selling Margin of a Typical Wine 2011 - Doluca
Table 37 Selling Margin of a Typical Spirits 2011 - Yeni Raki
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 38 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011
Market Data
Table 39 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011
Table 40 Sales of Alcoholic Drinks by Category: Total Value 2006-2011
Table 41 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011
Table 42 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011
Table 43 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011
Table 44 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011
Table 45 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011
Table 46 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011
Table 47 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011
Table 48 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011
Table 49 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2011
Table 50 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 51 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 52 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 53 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Definitions
Explanations of Words And/or Terminology Used in This Report Are As Follows:
Published Data Comparisons
National Consumer Expenditure
Tapdk-tobacco and Alcohol Market Regulatory Authority
Sources
Summary 13 Research Sources

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Related research categories

By sector: Spirits

By market: Turkey (in Asia)