Spirits in the United States

Spirits in the United States industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2006-10, and forecast to 2015). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the United States spirits market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

• The spirits market consists of the sale of brandy, gin & genever, liqueurs, rum, specialty spirits, tequila & mezcal, vodka and whisky. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2010 annual average exchange rates.
• The US spirits market generated total revenues of $47.3 billion in 2010, representing a compound annual growth rate (CAGR) of 2.7% for the period spanning 2006-2010.
• Whisky sales proved the most lucrative for the US spirits market in 2010, generating total revenues of $13.2 billion, equivalent to 28% of the market's overall value.
• The performance of the market is forecast to accelerate, with an anticipated CAGR of 3.2% for the five-year period 2010-2015, which is expected to drive the market to a value of $55.4 billion by the end of 2015.

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Leading company profiles reveal details of key spirits market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the United States spirits market with five year forecasts by both value and volume

Table of contents

EXECUTIVE SUMMARY

MARKET OVERVIEW
Market definition
Research highlights
Market analysis

MARKET VALUE

MARKET VOLUME

MARKET SEGMENTATION I

MARKET SEGMENTATION II

MARKET SHARE

FIVE FORCES ANALYSIS
Summary
Buyer power
Supplier power
New entrants
Substitutes
Rivalry

LEADING COMPANIES
Diageo plc
Bacardi Limited
Fortune Brands, Inc.

MARKET DISTRIBUTION

MARKET FORECASTS
Market value forecast
Market volume forecast

MACROECONOMIC INDICATORS

APPENDIX
Methodology
Industry associations
Related Datamonitor research
Disclaimer

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LIST OF TABLES
Table 1: United States spirits market value: $ million, 2006–10
Table 2: United States spirits market volume: million liters, 2006–10
Table 3: United States spirits market segmentation I:% share, by value, 2010
Table 4: United States spirits market segmentation II: % share, by value, 2010
Table 5: United States spirits market share: % share, by volume, 2010
Table 6: Diageo plc: key facts
Table 7: Diageo plc: key financials ($)
Table 8: Diageo plc: key financials (£)
Table 9: Diageo plc: key financial ratios
Table 10: Bacardi Limited: key facts
Table 11: Fortune Brands, Inc.: key facts
Table 12: Fortune Brands, Inc.: key financials ($)
Table 13: Fortune Brands, Inc.: key financial ratios
Table 14: United States spirits market distribution: % share, by volume, 2010
Table 15: United States spirits market value forecast: $ million, 2010–15
Table 16: United States spirits market volume forecast: million liters, 2010–15
Table 17: United States size of population (million), 2006–10
Table 18: United States gdp (constant 2000 prices, $ billion), 2006–10
Table 19: United States gdp (current prices, $ billion), 2006–10
Table 20: United States inflation, 2006–10
Table 21: United States consumer price index (absolute), 2006–10
Table 22: United States exchange rate, 2006–10

LIST OF FIGURES
Figure 1: United States spirits market value: $ million, 2006–10
Figure 2: United States spirits market volume: million liters, 2006–10
Figure 3: United States spirits market segmentation I:% share, by value, 2010
Figure 4: United States spirits market segmentation II: % share, by value, 2010
Figure 5: United States spirits market share: % share, by volume, 2010
Figure 6: Forces driving competition in the spirits market in the United States, 2010
Figure 7: Drivers of buyer power in the spirits market in the United States, 2010
Figure 8: Drivers of supplier power in the spirits market in the United States, 2010
Figure 9: Factors influencing the likelihood of new entrants in the spirits market in the United States, 2010
Figure 10: Factors influencing the threat of substitutes in the spirits market in the United States, 2010
Figure 11: Drivers of degree of rivalry in the spirits market in the United States, 2010
Figure 12: Diageo plc: revenues & profitability
Figure 13: Diageo plc: assets & liabilities
Figure 14: Fortune Brands, Inc.: revenues & profitability
Figure 15: Fortune Brands, Inc.: assets & liabilities
Figure 16: United States spirits market distribution: % share, by volume, 2010
Figure 17: United States spirits market value forecast: $ million, 2010–15
Figure 18: United States spirits market volume forecast: million liters, 2010–15

Related research categories

By sector: Spirits

By market: United States (in North America)