Spirits in the United Arab Emirates

Vodka sales hit record growth after the economic downturn with 7% increase on-trade, while tequila (and mezcal) continued to gain sales in 2011. Rum sales increased as on-trade sales are improving for cocktails. Gin, cognac and brandy witnessed the smallest volume growth of 2011. Whiskies continued to lead spirits in the United Arab Emirates with 55% total volume share.

Euromonitor International's Spirits in United Arab Emirates report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Spirits market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin and Other Blended Scotch Whisky Price Band Methodology
Summary 1 Benchmark Brands 2011
Category Data
Table 1 Sales of Spirits by Category: Total Volume 2006-2011
Table 2 Sales of Spirits by Category: Total Value 2006-2011
Table 3 Sales of Spirits by Category: % Total Volume Growth 2006-2011
Table 4 Sales of Spirits by Category: % Total Value Growth 2006-2011
Table 5 Sales of Spirits by On-trade vs Off-trade Split: Volume 2006-2011
Table 6 Sales of Spirits by On-trade vs Off-trade Split: Value 2006-2011
Table 7 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2006-2011
Table 8 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2006-2011
Table 9 Sales of Gin by Price Platform 2006-2011
Table 10 Sales of Other Blended Scotch Whisky by Price Platform 2006-2011
Table 11 Sales of Vodka by Price Platform 2006-2011
Table 12 Sales of Flavoured vs Non-flavoured Vodka 2006-2011
Table 13 Spirits Production, Imports and Exports: Total Volume 2005-2010
Table 14 Company Shares of Spirits by National Brand Owner 2007-2011
Table 15 Company Shares of Spirits by Global Brand Owner 2007-2011
Table 16 Brand Shares of Spirits 2008-2011
Table 17 Forecast Sales of Spirits by Category: Total Volume 2011-2016
Table 18 Forecast Sales of Spirits by Category: Total Value 2011-2016
Table 19 Forecast Sales of Spirits by Category: % Total Volume Growth 2011-2016
Table 20 Forecast Sales of Spirits by Category: % Total Value Growth 2011-2016
Executive Summary
Alcoholic Drinks Growth Marginally Below Review Period Average
Alcohol Sales Recover As Expatriate and Tourist Numbers Improve
Consumer Preferences Still Focus on Familiar Brands
Premium Trends and On-trade Sales Slowly Growing
Sales Expected To Grow in Line With Recovering Economy
Tourism Impacts Alcoholic Drinks and Premiumisation
Price-sensitivity Slowly Decreasing With Economic Recovery
A Shift in Expatriate Nationalities Leads To Shifting Preferences
Market Background
Legislation
Taxation and Duty Levies
Table 21 Taxation and Duty Levies on Alcoholic Drinks 2011
Table 22 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2011
Table 23 Selling Margin of a Typical Beer Brand 2011
Table 24 Selling Margin of a Typical Wine Brand 2011
Table 25 Selling Margin of a Typical Spirits Brand 2011
Operating Environment
Contraband/parallel Trade
Duty Free
Market Indicators
Table 26 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011
Market Data
Table 27 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011
Table 28 Sales of Alcoholic Drinks by Category: Total Value 2006-2011
Table 29 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011
Table 30 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011
Table 31 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011
Table 32 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011
Table 33 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011
Table 34 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011
Table 35 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011
Table 36 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011
Table 37 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2011
Table 38 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 39 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 40 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 41 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Definitions
Sources
Summary 2 Research Sources

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Related research categories

By sector: Spirits

By market: United Arab Emirates (in Asia)