Spirits in Thailand to 2014

Published: June 2010

Publisher: Datamonitor

Product ref: 92612

Pages: 203

Format: PDF

Delivery: By product vendor

Email details: Forward this to a colleague

Satisfaction guarantee: Yes - details here

Satisfaction guarantee

Satisfaction guarantee

Many resellers don't offer refunds full stop. We're different. If you are dissatisfied with your purchase let us know within 5 working days. If we are unable to address the problem to your satisfaction we will give you a full refund.

Price guarantee: Yes - details here

Price guarantee

Price guarantee

Our prices are competitive, and to ensure you get the most attractive deal available, we'll do our very best to match any price in the unlikely event you can find the same product for less elsewhere.

All we ask for is reasonable proof of the report being currently available at the lower price.

If you do find a lower price, contact James Jordan on: +44 (0)1527 573 618 Intl, 1-866-545-5878 Toll-Free from US or use the call back form below

Price: $ 495.00

Report description

Introduction

This databook provides key data and information on the spirits market in Thailand. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope
  • Contains information on eight categories; whisk(e)y, gin & genever, liqueurs, vodka, tequila & mezcal, rum, specialty spirits and brandy
  • Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data
  • Category level company and brand share as well as distribution share information for 2008 and 2009
  • Review of the top two companies within the spirits market, including company overview, key facts and business description
Highlights

The market for spirits in Thailand increased at a compound annual growth rate of 0.5% between 2004 and 2009.

The whisk(e)y category led the spirits market in Thailand, accounting for a share of 62.4%.

Leading players in Thai spirits market include Thai Beverage Public Company Limited, United Winery & Distillery and Pernod Ricard.

Reasons to Purchase
  • Develop business strategies by understanding the quantitative trends within the spirits market in Thailand
  • Design effective marketing and sales strategies by identifying key market categories and segments
  • Identify key players within the market to plan lucrative M&A, partnerships and agreements

Table of contents

Chapter 1 Executive Summary
Summary market level: spirits
Summary category level: brandy
Summary category level: liqueurs
Summary category level: rum
Summary category level: specialty spirits
Summary category level: gin & genever
Summary category level: whisk(e)y
Summary category level: tequila & mezcal
Summary category level: vodka

Chapter 2 Introduction
What is this report about?
How to use this report
Market definition

Chapter 3 Market Overview
Value analysis (Thai Baht), 2004-09
Value analysis (Thai Baht), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 4 Leading Company Profiles
Thai Beverage Public Company Limited
Pernod Ricard SA

Chapter 5 Category Analysis: Brandy
Value analysis (Thai Baht), 2004-09
Value analysis (Thai Baht), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 6 Category Analysis: Liqueurs
Value analysis (Thai Baht), 2004-09
Value analysis (Thai Baht), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 7 Category Analysis: Rum
Value analysis (Thai Baht), 2004-09
Value analysis (Thai Baht), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 8 Category Analysis: Specialty Spirits
Value analysis (Thai Baht), 2004-09
Value analysis (Thai Baht), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 9 Category Analysis: Gin & Genever
Value analysis (Thai Baht), 2004-09
Value analysis (Thai Baht), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 10 Category Analysis: Whisk(e)y
Value analysis (Thai Baht), 2004-09
Value analysis (Thai Baht), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 11 Category Analysis: Tequila & Mezcal
Value analysis (Thai Baht), 2004-09
Value analysis (Thai Baht), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 12 Category Analysis: Vodka
Value analysis (Thai Baht), 2004-09
Value analysis (Thai Baht), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 13 Country Comparison
Value
Volume
Market share

Chapter 14 Macroeconomic Profile
Macroeconomic Indicators

Chapter 15 Research Methodology
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research

Chapter 16 Appendix
Future readings
How to contact experts in your industry
Disclaimer

LIST OF FIGURES
Figure 1: Spirits, Thailand, value by category (THBm), 2004-14
Figure 2: Spirits, Thailand, volume by category (liters, million), 2004-14
Figure 3: Spirits, Thailand, company share by volume (%), 2008-09
Figure 4: Spirits, Thailand, distribution channels by volume (%), 2008-09
Figure 5: Brandy, Thailand, value by segment (THBm), 2004-14
Figure 6: Brandy, Thailand, category growth comparison, by value, 2004-14
Figure 7: Brandy, Thailand, volume by segment (liters, million), 2004-14
Figure 8: Brandy, Thailand, category growth comparison, by volume, 2004-14
Figure 9: Brandy, Thailand, company share by volume (%), 2008-09
Figure 10: Brandy, Thailand, distribution channels by volume (%), 2008-09
Figure 11: Liqueurs, Thailand, value by segment (THBm), 2004-14
Figure 12: Liqueurs, Thailand, category growth comparison, by value, 2004-14
Figure 13: Liqueurs, Thailand, volume by segment (liters, million), 2004-14
Figure 14: Liqueurs, Thailand, category growth comparison, by volume, 2004-14
Figure 15: Liqueurs, Thailand, company share by volume (%), 2008-09
Figure 16: Liqueurs, Thailand, distribution channels by volume (%), 2008-09
Figure 17: Rum, Thailand, value by segment (THBm), 2004-14
Figure 18: Rum, Thailand, category growth comparison, by value, 2004-14
Figure 19: Rum, Thailand, volume by segment (liters, million), 2004-14
Figure 20: Rum, Thailand, category growth comparison, by volume, 2004-14
Figure 21: Rum, Thailand, company share by volume (%), 2008-09
Figure 22: Rum, Thailand, distribution channels by volume (%), 2008-09
Figure 23: Specialty spirits, Thailand, value by segment (THBm), 2004-14
Figure 24: Specialty spirits, Thailand, volume by segment (liters, million), 2004-14
Figure 25: Specialty spirits, Thailand, distribution channels by volume (%), 2008-09
Figure 26: Gin & genever, Thailand, value (THBm), 2004-14
Figure 27: Gin & genever, Thailand, volume (liters, million), 2004-14
Figure 28: Gin & genever, Thailand, company share by volume (%), 2008-09
Figure 29: Gin & genever, Thailand, distribution channels by volume (%), 2008-09
Figure 30: Whisk(e)y, Thailand, value by segment (THBm), 2004-14
Figure 31: Whisk(e)y, Thailand, volume by segment (liters, million), 2004-14
Figure 32: Whisk(e)y, Thailand, company share by volume (%), 2008-09
Figure 33: Whisk(e)y, Thailand, distribution channels by volume (%), 2008-09
Figure 34: Tequila & mezcal, Thailand, value (THBm), 2004-14
Figure 35: Tequila & mezcal, Thailand, volume (liters, million), 2004-14
Figure 36: Tequila & mezcal, Thailand, company share by volume (%), 2008-09
Figure 37: Tequila & mezcal, Thailand, distribution channels by volume (%), 2008-09
Figure 38: Vodka, Thailand, value by segment (THBm), 2004-14
Figure 39: Vodka, Thailand, category growth comparison, by value, 2004-14
Figure 40: Vodka, Thailand, volume by segment (liters, million), 2004-14
Figure 41: Vodka, Thailand, category growth comparison, by volume, 2004-14
Figure 42: Vodka, Thailand, company share by volume (%), 2008-09
Figure 43: Vodka, Thailand, distribution channels by volume (%), 2008-09
Figure 44: Global spirits market split (value terms, 2009), top five countries
Figure 45: Global spirits market value, 2004–09, top five countries
Figure 46: Global spirits market split (volume terms, 2009), top five countries
Figure 47: Global spirits market volume, 2004–09, top five countries
Figure 48: Annual data review process

LIST OF TABLES
Table 1: Spirits category definitions
Table 2: Spirits distribution channels
Table 3: Spirits, Thailand, value by category (THBm), 2004-09
Table 4: Spirits, Thailand, value forecast by category (THBm), 2009-14
Table 5: Spirits, Thailand, value by category ($m), 2004-09
Table 6: Spirits, Thailand, value forecast by category ($m), 2009-14
Table 7: Spirits, Thailand, volume by category (liters, million), 2004-09
Table 8: Spirits, Thailand, volume forecast by category (liters, million), 2009-14
Table 9: Spirits, Thailand, brand share by volume (%), 2008-09
Table 10: Spirits, Thailand, volume by brand (liters, million), 2008-09
Table 11: Spirits, Thailand, company share by volume (%), 2008-09
Table 12: Spirits, Thailand, volume by company (liters, million), 2008-09
Table 13: Spirits, Thailand, distribution channels by volume (%), 2008-09
Table 14: Spirits, Thailand, volume by distribution channel (liters, million), 2008-09
Table 15: Spirits, Thailand, expenditure per capita (THB), 2004-09
Table 16: Spirits, Thailand, forecast expenditure per capita (THB), 2009-14
Table 17: Spirits, Thailand, expenditure per capita ($), 2004-09
Table 18: Spirits, Thailand, forecast expenditure per capita ($), 2009-14
Table 19: Spirits, Thailand, consumption per capita (liters), 2004-09
Table 20: Spirits, Thailand, forecast consumption per capita (liters), 2009-14
Table 21: Thai Beverage Public Company Limited key facts
Table 22: Pernod Ricard SA key facts
Table 23: Brandy, Thailand, value by segment (THBm), 2004-09
Table 24: Brandy, Thailand, value forecast by segment (THBm), 2009-14
Table 25: Brandy, Thailand, value by segment ($m), 2004-09
Table 26: Brandy, Thailand, value forecast by segment ($m), 2009-14
Table 27: Brandy, Thailand, volume by segment (liters, million), 2004-09
Table 28: Brandy, Thailand, volume forecast by segment (liters, million), 2009-14
Table 29: Brandy, Thailand, brand share by volume (%), 2008-09
Table 30: Brandy, Thailand, volume by brand (liters, million), 2008-09
Table 31: Brandy, Thailand, company share by volume (%), 2008-09
Table 32: Brandy, Thailand, volume by company (liters, million), 2008-09
Table 33: Brandy, Thailand, distribution channels by volume (%), 2008-09
Table 34: Brandy, Thailand, volume by distribution channel (liters, million), 2008-09
Table 35: Brandy, Thailand, expenditure per capita (THB), 2004-09
Table 36: Brandy, Thailand, forecast expenditure per capita (THB), 2009-14
Table 37: Brandy, Thailand, expenditure per capita ($), 2004-09
Table 38: Brandy, Thailand, forecast expenditure per capita ($), 2009-14
Table 39: Brandy, Thailand, consumption per capita (liters), 2004-09
Table 40: Brandy, Thailand, forecast consumption per capita (liters), 2009-14
Table 41: Liqueurs, Thailand, value by segment (THBm), 2004-09
Table 42: Liqueurs, Thailand, value forecast by segment (THBm), 2009-14
Table 43: Liqueurs, Thailand, value by segment ($m), 2004-09
Table 44: Liqueurs, Thailand, value forecast by segment ($m), 2009-14
Table 45: Liqueurs, Thailand, volume by segment (liters, million), 2004-09
Table 46: Liqueurs, Thailand, volume forecast by segment (liters, million), 2009-14
Table 47: Liqueurs, Thailand, brand share by volume (%), 2008-09
Table 48: Liqueurs, Thailand, volume by brand (liters, million), 2008-09
Table 49: Liqueurs, Thailand, company share by volume (%), 2008-09
Table 50: Liqueurs, Thailand, volume by company (liters, million), 2008-09
Table 51: Liqueurs, Thailand, distribution channels by volume (%), 2008-09
Table 52: Liqueurs, Thailand, volume by distribution channel (liters, million), 2008-09
Table 53: Liqueurs, Thailand, expenditure per capita (THB), 2004-09
Table 54: Liqueurs, Thailand, forecast expenditure per capita (THB), 2009-14
Table 55: Liqueurs, Thailand, expenditure per capita ($), 2004-09
Table 56: Liqueurs, Thailand, forecast expenditure per capita ($), 2009-14
Table 57: Liqueurs, Thailand, consumption per capita (liters), 2004-09
Table 58: Liqueurs, Thailand, forecast consumption per capita (liters), 2009-14
Table 59: Rum, Thailand, value by segment (THBm), 2004-09
Table 60: Rum, Thailand, value forecast by segment (THBm), 2009-14
Table 61: Rum, Thailand, value by segment ($m), 2004-09
Table 62: Rum, Thailand, value forecast by segment ($m), 2009-14
Table 63: Rum, Thailand, volume by segment (liters, million), 2004-09
Table 64: Rum, Thailand, volume forecast by segment (liters, million), 2009-14
Table 65: Rum, Thailand, brand share by volume (%), 2008-09
Table 66: Rum, Thailand, volume by brand (liters, million), 2008-09
Table 67: Rum, Thailand, company share by volume (%), 2008-09
Table 68: Rum, Thailand, volume by company (liters, million), 2008-09
Table 69: Rum, Thailand, distribution channels by volume (%), 2008-09
Table 70: Rum, Thailand, volume by distribution channel (liters, million), 2008-09
Table 71: Rum, Thailand, expenditure per capita (THB), 2004-09
Table 72: Rum, Thailand, forecast expenditure per capita (THB), 2009-14
Table 73: Rum, Thailand, expenditure per capita ($), 2004-09
Table 74: Rum, Thailand, forecast expenditure per capita ($), 2009-14
Table 75: Rum, Thailand, consumption per capita (liters), 2004-09
Table 76: Rum, Thailand, forecast consumption per capita (liters), 2009-14
Table 77: Specialty spirits, Thailand, value by segment (THBm), 2004-09
Table 78: Specialty spirits, Thailand, value forecast by segment (THBm), 2009-14
Table 79: Specialty spirits, Thailand, value by segment ($m), 2004-09
Table 80: Specialty spirits, Thailand, value forecast by segment ($m), 2009-14
Table 81: Specialty spirits, Thailand, volume by segment (liters, million), 2004-09
Table 82: Specialty spirits, Thailand, volume forecast by segment (liters, million), 2009-14
Table 83: Specialty spirits, Thailand, brand share by volume (%), 2008-09
Table 84: Specialty spirits, Thailand, volume by brand (liters, million), 2008-09
Table 85: Specialty spirits, Thailand, company share by volume (%), 2008-09
Table 86: Specialty spirits, Thailand, volume by company (liters, million), 2008-09
Table 87: Specialty spirits, Thailand, distribution channels by volume (%), 2008-09
Table 88: Specialty spirits, Thailand, volume by distribution channel (liters, million), 2008-09
Table 89: Specialty spirits, Thailand, expenditure per capita (THB), 2004-09
Table 90: Specialty spirits, Thailand, forecast expenditure per capita (THB), 2009-14
Table 91: Specialty spirits, Thailand, expenditure per capita ($), 2004-09
Table 92: Specialty spirits, Thailand, forecast expenditure per capita ($), 2009-14
Table 93: Specialty spirits, Thailand, consumption per capita (liters), 2004-09
Table 94: Specialty spirits, Thailand, forecast consumption per capita (liters), 2009-14
Table 95: Gin & genever, Thailand, value (THBm), 2004-09
Table 96: Gin & genever, Thailand, value forecast (THBm), 2009-14
Table 97: Gin & genever, Thailand, value ($m), 2004-09
Table 98: Gin & genever, Thailand, value forecast ($m), 2009-14
Table 99: Gin & genever, Thailand, volume (liters, million), 2004-09
Table 100: Gin & genever, Thailand, volume forecast (liters, million), 2009-14
Table 101: Gin & genever, Thailand, brand share by volume (%), 2008-09
Table 102: Gin & genever, Thailand, volume by brand (liters, million), 2008-09
Table 103: Gin & genever, Thailand, company share by volume (%), 2008-09
Table 104: Gin & genever, Thailand, volume by company (liters, million), 2008-09
Table 105: Gin & genever, Thailand, distribution channels by volume (%), 2008-09
Table 106: Gin & genever, Thailand, volume by distribution channel (liters, million), 2008-09
Table 107: Gin & genever, Thailand, expenditure per capita (THB), 2004-09
Table 108: Gin & genever, Thailand, forecast expenditure per capita (THB), 2009-14
Table 109: Gin & genever, Thailand, expenditure per capita ($), 2004-09
Table 110: Gin & genever, Thailand, forecast expenditure per capita ($), 2009-14
Table 111: Gin & genever, Thailand, consumption per capita (liters), 2004-09
Table 112: Gin & genever, Thailand, forecast consumption per capita (liters), 2009-14
Table 113: Whisk(e)y, Thailand, value by segment (THBm), 2004-09
Table 114: Whisk(e)y, Thailand, value forecast by segment (THBm), 2009-14
Table 115: Whisk(e)y, Thailand, value by segment ($m), 2004-09
Table 116: Whisk(e)y, Thailand, value forecast by segment ($m), 2009-14
Table 117: Whisk(e)y, Thailand, volume by segment (liters, million), 2004-09
Table 118: Whisk(e)y, Thailand, volume forecast by segment (liters, million), 2009-14
Table 119: Whisk(e)y, Thailand, brand share by volume (%), 2008-09
Table 120: Whisk(e)y, Thailand, volume by brand (liters, million), 2008-09
Table 121: Whisk(e)y, Thailand, company share by volume (%), 2008-09
Table 122: Whisk(e)y, Thailand, volume by company (liters, million), 2008-09
Table 123: Whisk(e)y, Thailand, distribution channels by volume (%), 2008-09
Table 124: Whisk(e)y, Thailand, volume by distribution channel (liters, million), 2008-09
Table 125: Whisk(e)y, Thailand, expenditure per capita (THB), 2004-09
Table 126: Whisk(e)y, Thailand, forecast expenditure per capita (THB), 2009-14
Table 127: Whisk(e)y, Thailand, expenditure per capita ($), 2004-09
Table 128: Whisk(e)y, Thailand, forecast expenditure per capita ($), 2009-14
Table 129: Whisk(e)y, Thailand, consumption per capita (liters), 2004-09
Table 130: Whisk(e)y, Thailand, forecast consumption per capita (liters), 2009-14
Table 131: Tequila & mezcal, Thailand, value (THBm), 2004-09
Table 132: Tequila & mezcal, Thailand, value forecast (THBm), 2009-14
Table 133: Tequila & mezcal, Thailand, value ($m), 2004-09
Table 134: Tequila & mezcal, Thailand, value forecast ($m), 2009-14
Table 135: Tequila & mezcal, Thailand, volume (liters, million), 2004-09
Table 136: Tequila & mezcal, Thailand, volume forecast (liters, million), 2009-14
Table 137: Tequila & mezcal, Thailand, brand share by volume (%), 2008-09
Table 138: Tequila & mezcal, Thailand, volume by brand (liters, million), 2008-09
Table 139: Tequila & mezcal, Thailand, company share by volume (%), 2008-09
Table 140: Tequila & mezcal, Thailand, volume by company (liters, million), 2008-09
Table 141: Tequila & mezcal, Thailand, distribution channels by volume (%), 2008-09
Table 142: Tequila & mezcal, Thailand, volume by distribution channel (liters, million), 2008-09
Table 143: Tequila & mezcal, Thailand, expenditure per capita (THB), 2004-09
Table 144: Tequila & mezcal, Thailand, forecast expenditure per capita (THB), 2009-14
Table 145: Tequila & mezcal, Thailand, expenditure per capita ($), 2004-09
Table 146: Tequila & mezcal, Thailand, forecast expenditure per capita ($), 2009-14
Table 147: Tequila & mezcal, Thailand, consumption per capita (liters), 2004-09
Table 148: Tequila & mezcal, Thailand, forecast consumption per capita (liters), 2009-14
Table 149: Vodka, Thailand, value by segment (THBm), 2004-09
Table 150: Vodka, Thailand, value forecast by segment (THBm), 2009-14
Table 151: Vodka, Thailand, value by segment ($m), 2004-09
Table 152: Vodka, Thailand, value forecast by segment ($m), 2009-14
Table 153: Vodka, Thailand, volume by segment (liters, million), 2004-09
Table 154: Vodka, Thailand, volume forecast by segment (liters, million), 2009-14
Table 155: Vodka, Thailand, brand share by volume (%), 2008-09
Table 156: Vodka, Thailand, volume by brand (liters, million), 2008-09
Table 157: Vodka, Thailand, company share by volume (%), 2008-09
Table 158: Vodka, Thailand, volume by company (liters, million), 2008-09
Table 159: Vodka, Thailand, distribution channels by volume (%), 2008-09
Table 160: Vodka, Thailand, volume by distribution channel (liters, million), 2008-09
Table 161: Vodka, Thailand, expenditure per capita (THB), 2004-09
Table 162: Vodka, Thailand, forecast expenditure per capita (THB), 2009-14
Table 163: Vodka, Thailand, expenditure per capita ($), 2004-09
Table 164: Vodka, Thailand, forecast expenditure per capita ($), 2009-14
Table 165: Vodka, Thailand, consumption per capita (liters), 2004-09
Table 166: Vodka, Thailand, forecast consumption per capita (liters), 2009-14
Table 167: Global spirits market value, 2009
Table 168: Global spirits market split (value terms ($m), 2009), top five countries
Table 169: Global spirits market volume, 2009
Table 170: Global spirits market split (volume terms, 2009), top five countries
Table 171: Leading players, top five countries
Table 172: Thailand population, by age group, 2004-09 (millions)
Table 173: Thailand population forecast, by age group, 2009-14 (millions)
Table 174: Thailand population, by gender, 2004-09 (millions)
Table 175: Thailand population forecast, by gender, 2009-14 (millions)
Table 176: Thailand nominal GDP, 2004-09 (THBbn, nominal prices)
Table 177: Thailand nominal GDP forecast, 2009-14 (THBbn, nominal prices)
Table 178: Thailand real GDP, 2004-09 (THBbn, 2000 prices)
Table 179: Thailand real GDP forecast, 2009-14 (THBbn, 2000 prices)
Table 180: Thailand real GDP, 2004-09 ($bn, 2000 prices)
Table 181: Thailand real GDP forecast, 2009-14 ($bn, 2000 prices)
Table 182: Thailand consumer price index, 2004-09 (2000=100)
Table 183: Thailand consumer price index, 2009-14 (2000=100)

Price: $ 495.00

Related research categories

By sector: Spirits

By market: Thailand (in Asia)