Spirits in Taiwan

Premiumisation is the most notable trend currently impacting the spirits market in Taiwan. In 2011, spirits sales grew significantly because of the strong performance of Taiwan’s economy. In view of the market potential, most players have launched premium products including limited editions, older vintages, and upgraded product features such as single cask bottling.

Euromonitor International's Spirits in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Spirits market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin and Other Blended Scotch Whisky Price Band Methodology
Summary 1 Benchmark Brands 2011
Category Data
Table 1 Sales of Spirits by Category: Total Volume 2006-2011
Table 2 Sales of Spirits by Category: Total Value 2006-2011
Table 3 Sales of Spirits by Category: % Total Volume Growth 2006-2011
Table 4 Sales of Spirits by Category: % Total Value Growth 2006-2011
Table 5 Sales of Spirits by On-trade vs Off-trade Split: Volume 2006-2011
Table 6 Sales of Spirits by On-trade vs Off-trade Split: Value 2006-2011
Table 7 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2006-2011
Table 8 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2006-2011
Table 9 Sales of Gin by Price Platform 2006-2011
Table 10 Sales of Other Blended Scotch Whisky by Price Platform 2006-2011
Table 11 Sales of Vodka by Price Platform 2006-2011
Table 12 Sales of Flavoured vs Non-flavoured Vodka 2006-2011
Table 13 Spirits Production, Imports and Exports: Total Volume 2005-2010
Table 14 Spirits Imports by Country of Origin: Total Volume 2005-2010
Table 15 Spirits Imports by Country of Origin: Total Value 2005-2010
Table 16 Spirits Exports by Country of Destination: Total Volume 2005-2010
Table 17 Spirits Exports by Country of Destination: Total Value 2005-2010
Table 18 Brandy & Cognac Production, Imports and Exports: Total Volume 2005-2010
Table 19 Gin Production, Imports and Exports: Total Volume 2005-2010
Table 20 Rum Production, Imports and Exports: Total Volume 2005-2010
Table 21 Tequila Production, Imports and Exports: Total Volume 2005-2010
Table 22 Vodka Production, Imports and Exports: Total Volume 2005-2010
Table 23 Whiskies Production, Imports and Exports: Total Volume 2005-2010
Table 24 Other Spirits Production, Imports and Exports: Total Volume 2005-2010
Table 25 Company Shares of Spirits by National Brand Owner 2007-2011
Table 26 Company Shares of Spirits by Global Brand Owner 2007-2011
Table 27 Brand Shares of Spirits 2008-2011
Table 28 Forecast Sales of Spirits by Category: Total Volume 2011-2016
Table 29 Forecast Sales of Spirits by Category: Total Value 2011-2016
Table 30 Forecast Sales of Spirits by Category: % Total Volume Growth 2011-2016
Table 31 Forecast Sales of Spirits by Category: % Total Value Growth 2011-2016
Kinmen Kaoliang Liquor Inc in Alcoholic Drinks (taiwan)
Strategic Direction
Key Facts
Summary 2 Kinmen Kaoliang Liquor Inc: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Kinmen Kaoliang Liquor Inc: Competitive Position 2011
Taiwan Tobacco & Liquor Corp in Alcoholic Drinks (taiwan)
Strategic Direction
Key Facts
Summary 4 Taiwan Tobacco & Liquor Corp: Key Facts
Summary 5 Taiwan Tobacco & Liquor Corp: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Taiwan Tobacco & Liquor Corp: Competitive Position 2011
Executive Summary
Positive Growth Driven by Improved Economy
Less Impact From Legislation and Taxation
Segmentation Trends Among Distribution Channels
Domestic Brands Lead, International Brands Enjoy Strong Specialist Presence
New Product Launches Drive Future Demand
Key Trends and Developments
Strong Economy Results in Sales Growth
Well-known Brands Continue To Lead
Enlarging Consumer Bases, Way To Drive Future Growth
Key New Product Launches
Summary 7 Key New Product Developments 2010-2011
Specialist Retailers
Summary 8 Leading Specialist Retailers 2011
Market Mergers and Acquisitions Activity
Market Background
Legislation
Legal Purchasing Age and Legal Drinking Age
Table 32 Number of On-Trade Establishments by Type 2006-2010
Taxation and Duty Levies
Table 33 Taxation and Duty Levies on Alcoholic Drinks 2011
Table 34 Typical Wholesaler and Retailer Off-Trade Mark-Ups by Selected Categories 2011
Table 35 Selling Margin of a Typical Beer Brand 2011 - Taiwan Beer
Table 36 Selling Margin of a Typical Wine Brand 2011 - Jacob's Creek
Table 37 Selling Margin of a Typical Spirits Brand 2011 - Johnnie Walker Black Label
Operating Environment
Contraband/parallel Trade
Market Indicators
Market Data
Table 39 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011
Table 40 Sales of Alcoholic Drinks by Category: Total Value 2006-2011
Table 41 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011
Table 42 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011
Table 43 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011
Table 44 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011
Table 45 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011
Table 46 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011
Table 47 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011
Table 48 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011
Table 49 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2011
Table 50 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 51 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 52 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 53 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Definitions
Published Data Comparisons
Summary 9 Research Sources

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By sector: Spirits

By market: Taiwan (in Asia)