Spirits in Sweden

One of the strongest trends in the spirits category in 2011 was the increase in flavoured products other than vodka. The strongest development was seen in the rum category, both dark and white, but mostly the latter. By 2011 flavoured rum accounted for almost 45% of total rum sales. It is Bacardi that has driven this development, with subbrands like Bacardi Razz, Bacardi Limon and, most recently, Bacardi Torched Cherry (2010) all contributing to the rapid growth. These flavoured rums have...

Euromonitor International's Spirits in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Spirits market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Table 1 Off-trade White and D%ark Rum Sales: Plain vs Flavoured, 2006-2010
Table 2 Off-trade Vodka Sales%: Plain vs Flavoured, 2007-2010
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin and Other Blended Scotch Whisky Price Band Methodology
Summary 1 Benchmark Brands 2011
Category Data
Table 3 Sales of Spirits by Category: Total Volume 2006-2011
Table 4 Sales of Spirits by Category: Total Value 2006-2011
Table 5 Sales of Spirits by Category: % Total Volume Growth 2006-2011
Table 6 Sales of Spirits by Category: % Total Value Growth 2006-2011
Table 7 Sales of Spirits by On-trade vs Off-trade Split: Volume 2006-2011
Table 8 Sales of Spirits by On-trade vs Off-trade Split: Value 2006-2011
Table 9 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2006-2011
Table 10 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2006-2011
Table 11 Sales of Gin by Price Platform 2006-2011
Table 12 Sales of Other Blended Scotch Whisky by Price Platform 2006-2011
Table 13 Sales of Vodka by Price Platform 2006-2011
Table 14 Sales of Flavoured vs Non-flavoured Vodka 2006-2011
Table 15 Spirits Production, Imports and Exports: Total Volume 2005-2010
Table 16 Spirits Imports by Country of Origin: Total Volume 2005-2010
Table 17 Spirits Imports by Country of Origin: Total Value 2005-2010
Table 18 Spirits Exports by Country of Destination: Total Volume 2005-2010
Table 19 Spirits Exports by Country of Destination: Total Value 2005-2010
Table 20 Brandy & Cognac Production, Imports and Exports: Total Volume 2005-2010
Table 21 Gin Production, Imports and Exports: Total Volume 2005-2010
Table 22 Liqueurs Production, Imports and Exports: Total Volume 2005-2010
Table 23 Rum Production, Imports and Exports: Total Volume 2005-2010
Table 24 Tequila Production, Imports and Exports: Total Volume 2005-2010
Table 25 Vodka Production, Imports and Exports: Total Volume 2005-2010
Table 26 Whiskies Production, Imports and Exports: Total Volume 2005-2010
Table 27 Company Shares of Spirits by National Brand Owner 2007-2011
Table 28 Company Shares of Spirits by Global Brand Owner 2007-2011
Table 29 Brand Shares of Spirits 2008-2011
Table 30 Forecast Sales of Spirits by Category: Total Volume 2011-2016
Table 31 Forecast Sales of Spirits by Category: Total Value 2011-2016
Table 32 Forecast Sales of Spirits by Category: % Total Volume Growth 2011-2016
Table 33 Forecast Sales of Spirits by Category: % Total Value Growth 2011-2016
Mackmyra Svensk Whisky Ab in Alcoholic Drinks (sweden)
Strategic Direction
Key Facts
Summary 2 Mackmyra Svensk Whisky AB: Key Facts
Summary 3 Mackmyra Svensk Whisky AB: Operational Indicators
Company Background
Production
Summary 4 Mackmyra Svensk Whisky AB: Production Statistics 2011
Competitive Positioning
Summary 5 Mackmyra Svensk Whisky AB: Competitive Position 2011
Saturnus Ab in Alcoholic Drinks (sweden)
Strategic Direction
Key Facts
Summary 6 Saturnus AB: Key Facts
Summary 7 Saturnus AB: Operational Indicators
Company Background
Production
Summary 8 Saturnus AB: Production Statistics 2011
Competitive Positioning
Summary 9 Saturnus AB: Competitive Position 2011
Executive Summary
Small Increase in Alcoholic Drinks Sales
International Players Establish Subsidiaries
Fragmented Wine Category
Both On- and Off-trade Sales Increase
Growth Set To Continue
Key Trends and Developments
Small Domestic Producers of Alcoholic Drinks Increase
International Companies Setting Up Local Subsidiaries
Environmental and Social Issues in Focus
Key New Product Launches
Summary 10 Key New Product Developments 2010-2011
Specialist Retailer
Summary 11 Leading Specialist Retailer 2011
Market Merger and Acquisition Activity
Summary 12 Speculated Merger and Acquisition Activity 2011-2012
Market Background
Legislation
Table 34 Number of On-trade Establishments by Type 2006-2010
Taxation and Duty Levies
Table 35 Taxation and Duty Levies on Alcoholic Drinks 2011
Table 36 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2011
Table 37 Selling Margin of a Typical Beer Brand 2011
Table 38 Selling Margin of a Typical Wine Brand 2011
Table 39 Selling Margin of a Typical Spirits Brand 2011
Operating Environment
Table 40 SoRad Estimates of Contraband Consumption 2010
Table 41 Swedish Visitors to Åland 2004-2010
Table 42 SoRad Estimates of Private Imports to Sweden 2005-2010
Market Indicators
Table 43 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011
Market Data
Table 44 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011
Table 45 Sales of Alcoholic Drinks by Category: Total Value 2006-2011
Table 46 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011
Table 47 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011
Table 48 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011
Table 49 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011
Table 50 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011
Table 51 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011
Table 52 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011
Table 53 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011
Table 54 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2011
Table 55 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 56 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 57 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 58 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Definitions
Published Data Comparisons
Sources
Summary 13 Research Sources

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By sector: Spirits

By market: Sweden (in Europe)