Spirits in South Africa to 2014

This databook provides key data and information on the spirits market in South Africa. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

• Contains information on eight categories; whisk(e)y, gin & genever, liqueurs, vodka, tequila & mezcal, rum, specialty spirits and brandy
• Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data
• Category level company and brand share as well as distribution share information for 2008 and 2009
• Review of the top two companies within the spirits market, including company overview, key facts and business description

• The market for spirits in South Africa increased at a compound annual growth rate of 2.7% between 2004 and 2009.
• The whisk(e)y category led the spirits market in South Africa, accounting for a share of 36.1%.
• The leading players in the South African spirits market include Distell Group Limited, Diageo plc and Edward Snell & Co Ltd.

• Develop business strategies by understanding the quantitative trends within the spirits market in South Africa
• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

Table of contents

Chapter 1 Executive Summary
Summary market level: spirits
Market value
Market value forecast
Market volume
Market volume forecast
Market segmentation
Market share
Summary category level: brandy
Market value
Market value forecast
Market volume
Market volume forecast
Market segmentation
Market share
Summary category level: liqueurs
Market value
Market value forecast
Market volume
Market volume forecast
Market segmentation
Market share
Summary category level: rum
Market value
Market value forecast
Market volume
Market volume forecast
Market segmentation
Summary category level: specialty spirits
Market value
Market value forecast
Market volume
Market volume forecast
Market share
Summary category level: gin & genever
Market value
Market value forecast
Market volume
Market volume forecast
Market share
Summary category level: whisk(e)y
Market value
Market value forecast
Market volume
Market volume forecast
Market segmentation
Market share
Summary category level: tequila & mezcal
Market value
Market value forecast
Market volume
Market volume forecast
Summary category level: vodka
Market value
Market value forecast
Market volume
Market volume forecast
Market segmentation
Market share

Chapter 2 Introduction
What is this report about?
How to use this report
Market definition

TABLE OF CONTENTS

LIST OF FIGURES

LIST OF TABLES

Chapter 3 Market Overview
Value analysis (South African Rand), 2004-09
Value analysis (South African Rand), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 4 Leading Company Profiles
Distell Group Limited
Diageo plc

Chapter 5 Category Analysis: Brandy
Value analysis (South African Rand), 2004-09
Value analysis (South African Rand), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 6 Category Analysis: Liqueurs
Value analysis (South African Rand), 2004-09
Value analysis (South African Rand), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 7 Category Analysis: Rum
Value analysis (South African Rand), 2004-09
Value analysis (South African Rand), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 8 Category Analysis: Specialty Spirits
Value analysis (South African Rand), 2004-09
Value analysis (South African Rand), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 9 Category Analysis: Gin & Genever
Value analysis (South African Rand), 2004-09
Value analysis (South African Rand), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 10 Category Analysis: Whisk(e)y
Value analysis (South African Rand), 2004-09
Value analysis (South African Rand), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 11 Category Analysis: Tequila & Mezcal
Value analysis (South African Rand), 2004-09
Value analysis (South African Rand), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 12 Category Analysis: Vodka
Value analysis (South African Rand), 2004-09
Value analysis (South African Rand), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 13 Country Comparison
Value
Volume
Market share

Chapter 14 New Product Development
Product launches over time
Recent product launches

Chapter 15 Macroeconomic Profile
Macroeconomic Indicators

Chapter 16 Research Methodology
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research

Chapter 17 Appendix
Future readings
How to contact experts in your industry
Disclaimer
List of Tables
Table 1: Spirits category definitions
Table 2: Spirits distribution channels
Table 3: Spirits, South Africa, value by category (ZARm), 2004-09
Table 4: Spirits, South Africa, value forecast by category (ZARm), 2009-14
Table 5: Spirits, South Africa, value by category ($m), 2004-09
Table 6: Spirits, South Africa, value forecast by category ($m), 2009-14
Table 7: Spirits, South Africa, volume by category (liters, million), 2004-09
Table 8: Spirits, South Africa, volume forecast by category (liters, million), 2009-14
Table 9: Spirits, South Africa, brand share by volume (%), 2008-09
Table 10: Spirits, South Africa, volume by brand (liters, million), 2008-09
Table 11: Spirits, South Africa, company share by volume (%), 2008-09
Table 12: Spirits, South Africa, volume by company (liters, million), 2008-09
Table 13: Spirits, South Africa, distribution channels by volume (%), 2008-09
Table 14: Spirits, South Africa, volume by distribution channel (liters, million), 2008-09
Table 15: Spirits, South Africa, expenditure per capita (ZAR), 2004-09
Table 16: Spirits, South Africa, forecast expenditure per capita (ZAR), 2009-14
Table 17: Spirits, South Africa, expenditure per capita ($), 2004-09
Table 18: Spirits, South Africa, forecast expenditure per capita ($), 2009-14
Table 19: Spirits, South Africa, consumption per capita (liters), 2004-09
Table 20: Spirits, South Africa, forecast consumption per capita (liters), 2009-14
Table 21: Distell Group Limited key facts
Table 22: Diageo plc key facts
Table 23: Brandy, South Africa, value by segment (ZARm), 2004-09
Table 24: Brandy, South Africa, value forecast by segment (ZARm), 2009-14
Table 25: Brandy, South Africa, value by segment ($m), 2004-09
Table 26: Brandy, South Africa, value forecast by segment ($m), 2009-14
Table 27: Brandy, South Africa, volume by segment (liters, million), 2004-09
Table 28: Brandy, South Africa, volume forecast by segment (liters, million), 2009-14
Table 29: Brandy, South Africa, brand share by volume (%), 2008-09
Table 30: Brandy, South Africa, volume by brand (liters, million), 2008-09
Table 31: Brandy, South Africa, company share by volume (%), 2008-09
Table 32: Brandy, South Africa, volume by company (liters, million), 2008-09
Table 33: Brandy, South Africa, distribution channels by volume (%), 2008-09
Table 34: Brandy, South Africa, volume by distribution channel (liters, million), 2008-09
Table 35: Brandy, South Africa, expenditure per capita (ZAR), 2004-09
Table 36: Brandy, South Africa, forecast expenditure per capita (ZAR), 2009-14
Table 37: Brandy, South Africa, expenditure per capita ($), 2004-09
Table 38: Brandy, South Africa, forecast expenditure per capita ($), 2009-14
Table 39: Brandy, South Africa, consumption per capita (liters), 2004-09
Table 40: Brandy, South Africa, forecast consumption per capita (liters), 2009-14
Table 41: Liqueurs, South Africa, value by segment (ZARm), 2004-09
Table 42: Liqueurs, South Africa, value forecast by segment (ZARm), 2009-14
Table 43: Liqueurs, South Africa, value by segment ($m), 2004-09
Table 44: Liqueurs, South Africa, value forecast by segment ($m), 2009-14
Table 45: Liqueurs, South Africa, volume by segment (liters, million), 2004-09
Table 46: Liqueurs, South Africa, volume forecast by segment (liters, million), 2009-14
Table 47: Liqueurs, South Africa, brand share by volume (%), 2008-09
Table 48: Liqueurs, South Africa, volume by brand (liters, million), 2008-09
Table 49: Liqueurs, South Africa, company share by volume (%), 2008-09
Table 50: Liqueurs, South Africa, volume by company (liters, million), 2008-09
Table 51: Liqueurs, South Africa, distribution channels by volume (%), 2008-09
Table 52: Liqueurs, South Africa, volume by distribution channel (liters, million), 2008-09
Table 53: Liqueurs, South Africa, expenditure per capita (ZAR), 2004-09
Table 54: Liqueurs, South Africa, forecast expenditure per capita (ZAR), 2009-14
Table 55: Liqueurs, South Africa, expenditure per capita ($), 2004-09
Table 56: Liqueurs, South Africa, forecast expenditure per capita ($), 2009-14
Table 57: Liqueurs, South Africa, consumption per capita (liters), 2004-09
Table 58: Liqueurs, South Africa, forecast consumption per capita (liters), 2009-14
Table 59: Rum, South Africa, value by segment (ZARm), 2004-09
Table 60: Rum, South Africa, value forecast by segment (ZARm), 2009-14
Table 61: Rum, South Africa, value by segment ($m), 2004-09
Table 62: Rum, South Africa, value forecast by segment ($m), 2009-14
Table 63: Rum, South Africa, volume by segment (liters, million), 2004-09
Table 64: Rum, South Africa, volume forecast by segment (liters, million), 2009-14
Table 65: Rum, South Africa, brand share by volume (%), 2008-09
Table 66: Rum, South Africa, volume by brand (liters, million), 2008-09
Table 67: Rum, South Africa, company share by volume (%), 2008-09
Table 68: Rum, South Africa, volume by company (liters, million), 2008-09
Table 69: Rum, South Africa, distribution channels by volume (%), 2008-09
Table 70: Rum, South Africa, volume by distribution channel (liters, million), 2008-09
Table 71: Rum, South Africa, expenditure per capita (ZAR), 2004-09
Table 72: Rum, South Africa, forecast expenditure per capita (ZAR), 2009-14
Table 73: Rum, South Africa, expenditure per capita ($), 2004-09
Table 74: Rum, South Africa, forecast expenditure per capita ($), 2009-14
Table 75: Rum, South Africa, consumption per capita (liters), 2004-09
Table 76: Rum, South Africa, forecast consumption per capita (liters), 2009-14
Table 77: Specialty spirits, South Africa, value by segment (ZARm), 2004-09
Table 78: Specialty spirits, South Africa, value forecast by segment (ZARm), 2009-14
Table 79: Specialty spirits, South Africa, value by segment ($m), 2004-09
Table 80: Specialty spirits, South Africa, value forecast by segment ($m), 2009-14
Table 81: Specialty spirits, South Africa, volume by segment (liters, million), 2004-09
Table 82: Specialty spirits, South Africa, volume forecast by segment (liters, million), 2009-14
Table 83: Specialty spirits, South Africa, brand share by volume (%), 2008-09
Table 84: Specialty spirits, South Africa, volume by brand (liters, million), 2008-09
Table 85: Specialty spirits, South Africa, company share by volume (%), 2008-09
Table 86: Specialty spirits, South Africa, volume by company (liters, million), 2008-09
Table 87: Specialty spirits, South Africa, distribution channels by volume (%), 2008-09
Table 88: Specialty spirits, South Africa, volume by distribution channel (liters, million), 2008-09
Table 89: Specialty spirits, South Africa, expenditure per capita (ZAR), 2004-09
Table 90: Specialty spirits, South Africa, forecast expenditure per capita (ZAR), 2009-14
Table 91: Specialty spirits, South Africa, expenditure per capita ($), 2004-09
Table 92: Specialty spirits, South Africa, forecast expenditure per capita ($), 2009-14
Table 93: Specialty spirits, South Africa, consumption per capita (liters), 2004-09
Table 94: Specialty spirits, South Africa, forecast consumption per capita (liters), 2009-14
Table 95: Gin & genever, South Africa, value (ZARm), 2004-09
Table 96: Gin & genever, South Africa, value forecast (ZARm), 2009-14
Table 97: Gin & genever, South Africa, value ($m), 2004-09
Table 98: Gin & genever, South Africa, value forecast ($m), 2009-14
Table 99: Gin & genever, South Africa, volume (liters, million), 2004-09
Table 100: Gin & genever, South Africa, volume forecast (liters, million), 2009-14
Table 101: Gin & genever, South Africa, brand share by volume (%), 2008-09
Table 102: Gin & genever, South Africa, volume by brand (liters, million), 2008-09
Table 103: Gin & genever, South Africa, company share by volume (%), 2008-09
Table 104: Gin & genever, South Africa, volume by company (liters, million), 2008-09
Table 105: Gin & genever, South Africa, distribution channels by volume (%), 2008-09
Table 106: Gin & genever, South Africa, volume by distribution channel (liters, million), 2008-09
Table 107: Gin & genever, South Africa, expenditure per capita (ZAR), 2004-09
Table 108: Gin & genever, South Africa, forecast expenditure per capita (ZAR), 2009-14
Table 109: Gin & genever, South Africa, expenditure per capita ($), 2004-09
Table 110: Gin & genever, South Africa, forecast expenditure per capita ($), 2009-14
Table 111: Gin & genever, South Africa, consumption per capita (liters), 2004-09
Table 112: Gin & genever, South Africa, forecast consumption per capita (liters), 2009-14
Table 113: Whisk(e)y, South Africa, value by segment (ZARm), 2004-09
Table 114: Whisk(e)y, South Africa, value forecast by segment (ZARm), 2009-14
Table 115: Whisk(e)y, South Africa, value by segment ($m), 2004-09
Table 116: Whisk(e)y, South Africa, value forecast by segment ($m), 2009-14
Table 117: Whisk(e)y, South Africa, volume by segment (liters, million), 2004-09
Table 118: Whisk(e)y, South Africa, volume forecast by segment (liters, million), 2009-14
Table 119: Whisk(e)y, South Africa, brand share by volume (%), 2008-09
Table 120: Whisk(e)y, South Africa, volume by brand (liters, million), 2008-09
Table 121: Whisk(e)y, South Africa, company share by volume (%), 2008-09
Table 122: Whisk(e)y, South Africa, volume by company (liters, million), 2008-09
Table 123: Whisk(e)y, South Africa, distribution channels by volume (%), 2008-09
Table 124: Whisk(e)y, South Africa, volume by distribution channel (liters, million), 2008-09
Table 125: Whisk(e)y, South Africa, expenditure per capita (ZAR), 2004-09
Table 126: Whisk(e)y, South Africa, forecast expenditure per capita (ZAR), 2009-14
Table 127: Whisk(e)y, South Africa, expenditure per capita ($), 2004-09
Table 128: Whisk(e)y, South Africa, forecast expenditure per capita ($), 2009-14
Table 129: Whisk(e)y, South Africa, consumption per capita (liters), 2004-09
Table 130: Whisk(e)y, South Africa, forecast consumption per capita (liters), 2009-14
Table 131: Tequila & mezcal, South Africa, value (ZARm), 2004-09
Table 132: Tequila & mezcal, South Africa, value forecast (ZARm), 2009-14
Table 133: Tequila & mezcal, South Africa, value ($m), 2004-09
Table 134: Tequila & mezcal, South Africa, value forecast ($m), 2009-14
Table 135: Tequila & mezcal, South Africa, volume (liters, million), 2004-09
Table 136: Tequila & mezcal, South Africa, volume forecast (liters, million), 2009-14
Table 137: Tequila & mezcal, South Africa, brand share by volume (%), 2008-09
Table 138: Tequila & mezcal, South Africa, volume by brand (liters, million), 2008-09
Table 139: Tequila & mezcal, South Africa, company share by volume (%), 2008-09
Table 140: Tequila & mezcal, South Africa, volume by company (liters, million), 2008-09
Table 141: Tequila & mezcal, South Africa, distribution channels by volume (%), 2008-09
Table 142: Tequila & mezcal, South Africa, volume by distribution channel (liters, million), 2008-09
Table 143: Tequila & mezcal, South Africa, expenditure per capita (ZAR), 2004-09
Table 144: Tequila & mezcal, South Africa, forecast expenditure per capita (ZAR), 2009-14
Table 145: Tequila & mezcal, South Africa, expenditure per capita ($), 2004-09
Table 146: Tequila & mezcal, South Africa, forecast expenditure per capita ($), 2009-14
Table 147: Tequila & mezcal, South Africa, consumption per capita (liters), 2004-09
Table 148: Tequila & mezcal, South Africa, forecast consumption per capita (liters), 2009-14
Table 149: Vodka, South Africa, value by segment (ZARm), 2004-09
Table 150: Vodka, South Africa, value forecast by segment (ZARm), 2009-14
Table 151: Vodka, South Africa, value by segment ($m), 2004-09
Table 152: Vodka, South Africa, value forecast by segment ($m), 2009-14
Table 153: Vodka, South Africa, volume by segment (liters, million), 2004-09
Table 154: Vodka, South Africa, volume forecast by segment (liters, million), 2009-14
Table 155: Vodka, South Africa, brand share by volume (%), 2008-09
Table 156: Vodka, South Africa, volume by brand (liters, million), 2008-09
Table 157: Vodka, South Africa, company share by volume (%), 2008-09
Table 158: Vodka, South Africa, volume by company (liters, million), 2008-09
Table 159: Vodka, South Africa, distribution channels by volume (%), 2008-09
Table 160: Vodka, South Africa, volume by distribution channel (liters, million), 2008-09
Table 161: Vodka, South Africa, expenditure per capita (ZAR), 2004-09
Table 162: Vodka, South Africa, forecast expenditure per capita (ZAR), 2009-14
Table 163: Vodka, South Africa, expenditure per capita ($), 2004-09
Table 164: Vodka, South Africa, forecast expenditure per capita ($), 2009-14
Table 165: Vodka, South Africa, consumption per capita (liters), 2004-09
Table 166: Vodka, South Africa, forecast consumption per capita (liters), 2009-14
Table 167: Global spirits market value, 2009
Table 168: Global spirits market split (value terms ($m), 2009), top five countries
Table 169: Global spirits market volume, 2009
Table 170: Global spirits market split (volume terms, 2009), top five countries
Table 171: Leading players, top five countries
Table 172: South Africa spirits new product launches reports, by company (top five companies), 2009
Table 173: South Africa spirits new product launches SKUs, by company (top five companies), 2009
Table 174: South Africa spirits new product launches (reports), by flavor and fragrances, 2009
Table 175: South Africa spirits new product launches (reports), by ingredients, 2009
Table 176: South Africa spirits new product launches (reports), by package tags or claims, 2009
Table 177: South Africa spirits new product launches - recent five launches (2009)
Table 178: South Africa population, by age group, 2004-09 (millions)
Table 179: South Africa population forecast, by age group, 2009-14 (millions)
Table 180: South Africa population, by gender, 2004-09 (millions)
Table 181: South Africa population forecast, by gender, 2009-14 (millions)
Table 182: South Africa nominal GDP, 2004-09 (ZARbn, nominal prices)
Table 183: South Africa nominal GDP forecast, 2009-14 (ZARbn, nominal prices)
Table 184: South Africa real GDP, 2004-09 (ZARbn, 2000 prices)
Table 185: South Africa real GDP forecast, 2009-14 (ZARbn, 2000 prices)
Table 186: South Africa real GDP, 2004-09 ($bn, 2000 prices)
Table 187: South Africa real GDP forecast, 2009-14 ($bn, 2000 prices)
Table 188: South Africa consumer price index, 2004-09 (2000=100)
Table 189: South Africa consumer price index, 2009-14 (2000=100)
List of Figures
Figure 1: Spirits, South Africa, value by category (ZARm), 2004-14
Figure 2: Spirits, South Africa, category growth comparison, by value, 2004-14
Figure 3: Spirits, South Africa, volume by category (liters, million), 2004-14
Figure 4: Spirits, South Africa, category growth comparison, by volume, 2004-14
Figure 5: Spirits, South Africa, company share by volume (%), 2008-09
Figure 6: Spirits, South Africa, distribution channels by volume (%), 2008-09
Figure 7: Brandy, South Africa, value by segment (ZARm), 2004-14
Figure 8: Brandy, South Africa, category growth comparison, by value, 2004-14
Figure 9: Brandy, South Africa, volume by segment (liters, million), 2004-14
Figure 10: Brandy, South Africa, category growth comparison, by volume, 2004-14
Figure 11: Brandy, South Africa, company share by volume (%), 2008-09
Figure 12: Brandy, South Africa, distribution channels by volume (%), 2008-09
Figure 13: Liqueurs, South Africa, value by segment (ZARm), 2004-14
Figure 14: Liqueurs, South Africa, category growth comparison, by value, 2004-14
Figure 15: Liqueurs, South Africa, volume by segment (liters, million), 2004-14
Figure 16: Liqueurs, South Africa, category growth comparison, by volume, 2004-14
Figure 17: Liqueurs, South Africa, company share by volume (%), 2008-09
Figure 18: Liqueurs, South Africa, distribution channels by volume (%), 2008-09
Figure 19: Rum, South Africa, value by segment (ZARm), 2004-14
Figure 20: Rum, South Africa, category growth comparison, by value, 2004-14
Figure 21: Rum, South Africa, volume by segment (liters, million), 2004-14
Figure 22: Rum, South Africa, category growth comparison, by volume, 2004-14
Figure 23: Rum, South Africa, distribution channels by volume (%), 2008-09
Figure 24: Specialty spirits, South Africa, value by segment (ZARm), 2004-14
Figure 25: Specialty spirits, South Africa, volume by segment (liters, million), 2004-14
Figure 26: Specialty spirits, South Africa, distribution channels by volume (%), 2008-09
Figure 27: Gin & genever, South Africa, value (ZARm), 2004-14
Figure 28: Gin & genever, South Africa, volume (liters, million), 2004-14
Figure 29: Gin & genever, South Africa, company share by volume (%), 2008-09
Figure 30: Gin & genever, South Africa, distribution channels by volume (%), 2008-09
Figure 31: Whisk(e)y, South Africa, value by segment (ZARm), 2004-14
Figure 32: Whisk(e)y, South Africa, category growth comparison, by value, 2004-14
Figure 33: Whisk(e)y, South Africa, volume by segment (liters, million), 2004-14
Figure 34: Whisk(e)y, South Africa, category growth comparison, by volume, 2004-14
Figure 35: Whisk(e)y, South Africa, company share by volume (%), 2008-09
Figure 36: Whisk(e)y, South Africa, distribution channels by volume (%), 2008-09
Figure 37: Tequila & mezcal, South Africa, value (ZARm), 2004-14
Figure 38: Tequila & mezcal, South Africa, volume (liters, million), 2004-14
Figure 39: Tequila & mezcal, South Africa, distribution channels by volume (%), 2008-09
Figure 40: Vodka, South Africa, value by segment (ZARm), 2004-14
Figure 41: Vodka, South Africa, category growth comparison, by value, 2004-14
Figure 42: Vodka, South Africa, volume by segment (liters, million), 2004-14
Figure 43: Vodka, South Africa, category growth comparison, by volume, 2004-14
Figure 44: Vodka, South Africa, company share by volume (%), 2008-09
Figure 45: Vodka, South Africa, distribution channels by volume (%), 2008-09
Figure 46: Global spirits market split (value terms, 2009), top five countries
Figure 47: Global spirits market value, 2004-09, top five countries
Figure 48: Global spirits market split (volume terms, 2009), top five countries
Figure 49: Global spirits market volume, 2004-09, top five countries
Figure 50: Annual data review process

Related research categories

By sector: Spirits

By market: South Africa (in Africa), Africa