Spirits in Serbia

After three years of decline (2008, 2009 and 2010), spirits is showing the first signs of recovery. Although sales in most areas continued to decline in 2011, overall total volume and total current value sales increased by 1% and 9% respectively as a result of the strong rise in demand for fruit-based spirits (other spirits) and bitters, which accounted for more than half of spirits sales in 2011 (12 million litres).

Euromonitor International's Spirits in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Spirits market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Spirits by Category: Total Volume 2006-2011
Table 2 Sales of Spirits by Category: Total Value 2006-2011
Table 3 Sales of Spirits by Category: % Total Volume Growth 2006-2011
Table 4 Sales of Spirits by Category: % Total Value Growth 2006-2011
Table 5 Sales of Spirits by On-trade vs Off-trade Split: Volume 2006-2011
Table 6 Sales of Spirits by On-trade vs Off-trade Split: Value 2006-2011
Table 7 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2006-2011
Table 8 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2006-2011
Table 9 Spirits Production, Imports and Exports: Total Volume 2005-2010
Table 10 Brandy & Cognac Production, Imports and Exports: Total Volume 2005-2010
Table 11 Gin Production, Imports and Exports: Total Volume 2005-2010
Table 12 Liqueurs Production, Imports and Exports: Total Volume 2005-2010
Table 13 Vodka Production, Imports and Exports: Total Volume 2005-2010
Table 14 Other Spirits Production, Imports and Exports: Total Volume 2005-2010
Table 15 Company Shares of Spirits by National Brand Owner 2007-2011
Table 16 Company Shares of Spirits by Global Brand Owner 2007-2011
Table 17 Brand Shares of Spirits 2008-2011
Table 18 Forecast Sales of Spirits by Category: Total Volume 2011-2016
Table 19 Forecast Sales of Spirits by Category: Total Value 2011-2016
Table 20 Forecast Sales of Spirits by Category: % Total Volume Growth 2011-2016
Table 21 Forecast Sales of Spirits by Category: % Total Value Growth 2011-2016
Rubin Ad in Alcoholic Drinks (Serbia)
Strategic Direction
Key Facts
Summary 1 Rubin ad: Key Facts
Summary 2 Rubin ad: Operational Indicators
Company Background
Production
Competitive Positioning
Executive Summary
Crisis Not Yet Over
Arrest of Ratko Mladic Brings Serbia Closer To Joining EU
Beer Players Lead Sales
Expansion of Large Discounters
Further Segmentation
Market Background
Legislation
Table 22 Number of On-trade Establishments by Type 2006-2011
Taxation and Duty Levies
Table 23 Taxation and Duty Levies on Alcoholic Drinks 2011
Table 24 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2011
Table 25 Selling Margin of a Typical Beer Brand 2011 (Jelen pivo 0.5L, Apatinska pivara doo)
Table 26 Selling Margin of a Typical Wine Brand 2011 (Vranac, Agrokombinat 13 Jul ad)
Table 27 Selling Margin of a Typical Spirits Brand 2011
Operating Environment
Contraband/parallel Trade
Key New Product Launches
Summary 3 Key New Product Developments 2010-2011
Market Indicators
Table 28 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011
Market Data
Table 29 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011
Table 30 Sales of Alcoholic Drinks by Category: Total Value 2006-2011
Table 31 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011
Table 32 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011
Table 33 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011
Table 34 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011
Table 35 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011
Table 36 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011
Table 37 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011
Table 38 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011
Table 39 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2011
Table 40 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 41 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 42 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 43 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Definitions
Published Data Comparisons
Summary 4 Research Sources

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Related research categories

By sector: Spirits

By market: Serbia (in Europe)