Spirits in Peru

Pisco continued to show important growth helped by a governmental campaign and an increasing nationalist sentiment when it comes to buying products. The government is heavily promoting the PERU brand locally and internationally, and pisco is a product that is promoted as the Peruvian alcoholic drink. This significant effort is making the product grow at important rates.

Euromonitor international's Spirits in Peru report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Spirits market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor international has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor international has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin and Other Blended Scotch Whisky Price Band Methodology
Summary 1 Benchmark Brands 2011
Category Data
Table 1 Sales of Spirits by Category: Total Volume 2006-2011
Table 2 Sales of Spirits by Category: Total Value 2006-2011
Table 3 Sales of Spirits by Category: % Total Volume Growth 2006-2011
Table 4 Sales of Spirits by Category: % Total Value Growth 2006-2011
Table 5 Sales of Spirits by On-trade vs Off-trade Split: Volume 2006-2011
Table 6 Sales of Spirits by On-trade vs Off-trade Split: Value 2006-2011
Table 7 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2006-2011
Table 8 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2006-2011
Table 9 Sales of Gin by Price Platform 2006-2011
Table 10 Sales of Other Blended Scotch Whisky by Price Platform 2006-2011
Table 11 Sales of Vodka by Price Platform 2006-2011
Table 12 Sales of Flavoured vs Non-flavoured Vodka 2006-2011
Table 13 Spirits Production, Imports and Exports: Total Volume 2005-2010
Table 14 Spirits Imports by Country of Origin: Total Volume 2005-2010
Table 15 Spirits Imports by Country of Origin: Total Value 2005-2010
Table 16 Spirits Exports by Country of Destination: Total Volume 2005-2010
Table 17 Spirits Exports by Country of Destination: Total Value 2005-2010
Table 18 Brandy & Cognac Production, Imports and Exports: Total Volume 2005-2010
Table 19 Gin Production, Imports and Exports: Total Volume 2005-2010
Table 20 Rum Production, Imports and Exports: Total Volume 2005-2010
Table 21 Tequila Production, Imports and Exports: Total Volume 2005-2010
Table 22 Vodka Production, Imports and Exports: Total Volume 2005-2010
Table 23 Whiskies Production, Imports and Exports: Total Volume 2005-2010
Table 24 Other Spirits Production, Imports and Exports: Total Volume 2005-2010
Table 25 Company Shares of Spirits by National Brand Owner 2007-2011
Table 26 Company Shares of Spirits by Global Brand Owner 2007-2011
Table 27 Brand Shares of Spirits 2008-2011
Table 28 Forecast Sales of Spirits by Category: Total Volume 2011-2016
Table 29 Forecast Sales of Spirits by Category: Total Value 2011-2016
Table 30 Forecast Sales of Spirits by Category: % Total Volume Growth 2011-2016
Table 31 Forecast Sales of Spirits by Category: % Total Value Growth 2011-2016
Bodegas Viñas De Oro SA in Alcoholic Drinks (Peru)
Strategic Direction
Key Facts
Summary 2 Bodegas Viñas de Oro SA: Key Facts
Summary 3 Bodegas Viñas de Oro SA: Operational indicators
Company Background
Production
Competitive Positioning
Summary 4 Bodegas Viñas de Oro SA: Competitive Position 2011
Bodegas Y Viñedos Tabernero SA in Alcoholic Drinks (Peru)
Strategic Direction
Key Facts
Summary 5 Bodegas y Viñedos Tabernero SA: Key Facts
Summary 6 Bodegas y Viñedos Tabernero SA: Operational indicators
Company Background
Production
Competitive Positioning
Summary 7 Bodegas y Viñedos Tabernero SA: Competitive Position 2011
Santiago Queirolo SA in Alcoholic Drinks (Peru)
Strategic Direction
Key Facts
Summary 8 Santiago Queirolo SA: Key Facts
Summary 9 Santiago Queirolo SA: Operational indicators
Company Background
Production
Competitive Positioning
Summary 10 Santiago Queirolo SA: Competitive Position 2011
Viña Ocucaje SA in Alcoholic Drinks (Peru)
Strategic Direction
Key Facts
Summary 11 Viña Ocucaje SA: Key Facts
Summary 12 Viña Ocucaje SA: Operational indicators
Company Background
Production
Competitive Positioning
Summary 13 Viña Ocucaje SA: Competitive Position 2011
Executive Summary
Performance Improves in 2011
Premiumisation Trend Thrives in the Country
industry Still Highly Dominated by Domestic Companies
independent Small Grocers Remains As Most Important Distribution Channel
Positive Growth for the Forecast Period
Key Trends and Developments
Peruvian Alcoholic Drinks Witnesses Premiumisation
Positive Economic and Political Environment Shows Great Potential
Key New Product Launches
Summary 14 Key New Product Developments 2010-2011
Specialist Retailers
Summary 15 Leading Specialist Retailers 2011
Merger and Acquisition Activity
Summary 16 Speculated Merger and Acquisition Activity 2011-2012
Market Background
Legislation
Taxation and Duty Levies
Table 32 Taxation and Duty Levies on Alcoholic Drinks 2011
Table 33 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2011
Table 34 Selling Margin of a Typical Beer Brand 2011
Table 35 Selling Margin of a Typical Wine Brand 2011
Table 36 Selling Margin of a Typical Spirits Brand 2011
Operating Environment
Market indicators
Table 37 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011
Market Data
Table 38 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011
Table 39 Sales of Alcoholic Drinks by Category: Total Value 2006-2011
Table 40 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011
Table 41 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011
Table 42 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011
Table 43 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011
Table 44 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011
Table 45 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011
Table 46 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011
Table 47 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011
Table 48 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2011
Table 49 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 50 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 51 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 52 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Definitions
Published Data Comparisons
Sources
Summary 17 Research Sources

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Related research categories

By sector: Spirits

By market: Peru (in South America)