Spirits in Norway

Published: July 2013

Publisher: Euromonitor Plc

Product ref: 176100

Pages: 59

Format: PDF

Delivery: Immediate download

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Price: $ 900.00

Report description

In 2012, value conscious Norwegians tend to purchase spirits more often outside of Norway’s borders. More Norwegians are crossing the border to Sweden to purchase spirits at a cost savings of up to 40% or buying spirits from duty-free outlets when returning from international travel. The high cost of spirits in Norway combined with compact sizes that enable easy transportation and encourages Norwegians to make their purchases in these lower cost establishments.

Euromonitor International's Spirits in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Spirits market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin, Other Blended Scotch and Dark and White Rum Whisky Price Band Methodology
Summary 1 Benchmark Brands 2012
Category Data
Table 1 Sales of Spirits by Category: Total Volume 2007-2012
Table 2 Sales of Spirits by Category: Total Value 2007-2012
Table 3 Sales of Spirits by Category: % Total Volume Growth 2007-2012
Table 4 Sales of Spirits by Category: % Total Value Growth 2007-2012
Table 5 Sales of Spirits by On-trade vs Off-trade: Volume 2007-2012
Table 6 Sales of Spirits by On-trade vs Off-trade: Value 2007-2012
Table 7 Sales of Spirits by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 8 Sales of Spirits by On-trade vs Off-trade: % Value Growth 2007-2012
Table 9 Sales of Dark Rum by Price Platform: % Total Volume 2007-2012
Table 10 Sales of White Rum by Price Platform: % Total Volume 2007-2012
Table 11 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2007-2012
Table 12 Sales of Gin by Price Platform: % Total Volume 2007-2012
Table 13 Sales of Vodka by Price Platform: % Total Volume 2007-2012
Table 14 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2007-2012
Table 15 GBO Company Shares of Spirits: % Total Volume 2008-2012
Table 16 NBO Company Shares of Spirits: % Total Volume 2008-2012
Table 17 LBN Brand Shares of Spirits: % Total Volume 2009-2012
Table 18 Production, Imports and Exports of Spirits: Total Volume 2006-2011
Table 19 Imports of Spirits by Country of Origin: Total Volume 2006-2011
Table 20 Imports of Spirits by Country of Origin: Total Value 2006-2011
Table 21 Exports of Spirits by Country of Destination: Total Volume 2006-2011
Table 22 Exports of Spirits by Country of Destination: Total Value 2006-2011
Table 23 Production, Imports and Exports of Brandy & Cognac: Total Volume 2006-2011
Table 24 Production, Imports and Exports of Liqueurs: Total Volume 2006-2011
Table 25 Production, Imports and Exports of Rum: Total Volume 2006-2011
Table 26 Production, Imports and Exports of Whiskies: Total Volume 2006-2011
Table 27 Production, Imports and Exports of Gin: Total Volume 2006-2011
Table 28 Production, Imports and Exports of Vodka: Total Volume 2006-2011
Table 29 Production, Imports and Exports of Other Spirits: Total Volume 2006-2011
Table 30 Forecast Sales of Spirits by Category: Total Volume 2012-2017
Table 31 Forecast Sales of Spirits by Category: Total Value 2012-2017
Table 32 Forecast Sales of Spirits by Category: % Total Volume Growth 2012-2017
Table 33 Forecast Sales of Spirits by Category: % Total Value Growth 2012-2017
Executive Summary
Cross-border Shopping Trips Erode Sales
Multiculturism Impacts Alcoholic Drinks
Hard To Beat Vinmonopolet As
Breweries Compete Fiercely for Sales
Marginal Growth Ahead
Key Trends and Developments
Search for Value Extends Beyond Norway's Borders
Table 34 Expenditure During Shopping Trips are Generally Apportioned
Technology Empowers
Table 35 Credibility of Online Sources for Reviews for Products and Services
Multiculturism Adds Greater Diversity To Alcoholic Drinks
Premiumisation in Product Development
Summary 2 Key New Product Developments 2012
Vinmonopolet Has Loyal and Happy Customers
Summary 3 Leading Specialist Retailers 2011
Market Merger and Acquisition Activity
Market Background
Legislation
Summary 4 Punishments for Driving Under the Influence in Norway
Table 36 Number of Licences to Serve Alcohol by Type 2006-2011
Taxation and Duty Levies
Summary 5 Taxation and Duty Levies on Alcoholic Beverages
Table 37 Taxation and Duty Levies on Alcoholic Drinks 2012
Table 38 Additional Taxes on Alcoholic Drinks, January 1, 2012 (according to classification)
Table 39 Selling Margin of a Typical Beer Brand 2012 incl Wholesaler
Table 40 Selling Margin of a Typical Beer Brand 2012 excl Wholesaler
Table 41 Selling Margin of a Typical Wine Brand 2012 incl Wholesaler
Table 42 Selling Margin of a Typical Wine Brand 2012 excl Wholesaler
Table 43 Selling Margin of a Typical Spirits Brand 2012 incl Wholesaler
Table 44 Selling Margin of a Typical Spirits Brand 2012 excl Wholesaler
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 45 Retail Consumer Expenditure on Alcoholic Drinks 2007-2012
Market Data
Table 46 Sales of Alcoholic Drinks by Category: Total Volume 2007-2012
Table 47 Sales of Alcoholic Drinks by Category: Total Value 2007-2012
Table 48 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2007-2012
Table 49 Sales of Alcoholic Drinks by Category: % Total Value Growth 2007-2012
Table 50 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Volume 2012
Table 51 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Value 2012
Table 52 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Volume 2012
Table 53 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Value 2012
Table 55 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2007-2012
Table 56 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2012
Table 57 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 58 Forecast Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 59 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 60 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Definitions
Sources
Summary 6 Research Sources













Price: $ 900.00

Related research categories

By sector: Spirits

By market: Norway (in Europe)