Spirits in Norway

Spirits in Norway faced strong declines in 2011 as negative growth was registered across almost all spirits categories. This poor performance was for several reasons, one of which was the competition coming from duty free sales of spirits. All off-trade spirits sales in Norway are through Vinmonopolet outlets, and this distribution channel faces strong competition from duty free outlets. Thus, there is a direct correlation between the performance of spirits in Norway and the numbers of people...

Euromonitor International's Spirits in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Spirits market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin and Other Blended Scotch Whisky Price Band Methodology
Summary 1 Benchmark Brands 2011
Category Data
Table 1 Sales of Spirits by Category: Total Volume 2006-2011
Table 2 Sales of Spirits by Category: Total Value 2006-2011
Table 3 Sales of Spirits by Category: % Total Volume Growth 2006-2011
Table 4 Sales of Spirits by Category: % Total Value Growth 2006-2011
Table 5 Sales of Spirits by On-trade vs Off-trade Split: Volume 2006-2011
Table 6 Sales of Spirits by On-trade vs Off-trade Split: Value 2006-2011
Table 7 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2006-2011
Table 8 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2006-2011
Table 9 Sales of Gin by Price Platform 2006-2011
Table 10 Sales of Other Blended Scotch Whisky by Price Platform 2006-2011
Table 11 Sales of Vodka by Price Platform 2006-2011
Table 12 Sales of Flavoured vs Non-flavoured Vodka 2006-2011
Table 13 Spirits Production, Imports and Exports: Total Volume 2005-2010
Table 14 Spirits Imports by Country of Origin: Total Volume 2005-2010
Table 15 Spirits Imports by Country of Origin: Total Value 2005-2010
Table 16 Spirits Exports by Country of Destination: Total Volume 2005-2010
Table 17 Spirits Exports by Country of Destination: Total Value 2005-2010
Table 18 Brandy & Cognac Production, Imports and Exports: Total Volume 2005-2010
Table 19 Gin Production, Imports and Exports: Total Volume 2005-2010
Table 20 Liqueurs Production, Imports and Exports: Total Volume 2005-2010
Table 21 Rum Production, Imports and Exports: Total Volume 2005-2010
Table 22 Vodka Production, Imports and Exports: Total Volume 2005-2010
Table 23 Whiskies Production, Imports and Exports: Total Volume 2005-2010
Table 24 Company Shares of Spirits by National Brand Owner 2007-2011
Table 25 Company Shares of Spirits by Global Brand Owner 2007-2011
Table 26 Brand Shares of Spirits 2008-2011
Table 27 Forecast Sales of Spirits by Category: Total Volume 2011-2016
Table 28 Forecast Sales of Spirits by Category: Total Value 2011-2016
Table 29 Forecast Sales of Spirits by Category: % Total Volume Growth 2011-2016
Table 30 Forecast Sales of Spirits by Category: % Total Value Growth 2011-2016
Arcus As in Alcoholic Drinks (norway)
Strategic Direction
Key Facts
Summary 2 Arcus A/S: Key Facts
Summary 3 Arcus A/S: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Arcus A/S: Competitive Position 2011
Executive Summary
Alcoholic Drinks Sales Decrease Marginally During 2011
Changing Consumption Habits
Arcus Strengthens Its Position in Wine in Norway
Vinmonopolet Remains the Main Distribution Channel for Alcoholic Drinks
Positive Projected Growth
Key Trends and Developments
Norway's Favourable Economic Environment Shapes Industry Performance
Key New Product Launches
Summary 5 Key New Product Developments 2010-2011
Vinmonopolet - the State-owned Alcoholic Drinks Retail Monopoly
Summary 6 Leading Specialist Retailers 2011
Mergers and Acquisition Activity
the Impact of Duty Free Sales and the Cross-border Sales on Alcohol Market
Market Background
Legislation
Table 31 Number of Licences to Serve Alcohol by Type 2005-2010
Taxation and Duty Levies
Table 32 Taxation and Duty Levies on Alcoholic Drinks 2011
Table 33 Additional Taxes on Alcoholic Drinks 2011 (according to classification)
Table 34 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2011
Table 35 Selling Margin of a Typical Beer Brand 2011: Tuborg, 500ml
Table 36 Selling Margin of a Typical Wine Brand 2011: JP Chenet, 750ml
Table 37 Selling Margin of a Typical Spirits Brand 2011: Kalinka, 700ml
Operating Environment
Market Indicators
Table 38 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011
Market Data
Table 39 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011
Table 40 Sales of Alcoholic Drinks by Category: Total Value 2006-2011
Table 41 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011
Table 42 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011
Table 43 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011
Table 44 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011
Table 45 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011
Table 46 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011
Table 47 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011
Table 48 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011
Table 49 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2011
Table 50 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 51 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 52 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 53 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Definitions
Published Data Comparisons
Sources
Summary 7 Research Sources

Tweet

Related research categories

By sector: Spirits

By market: Norway (in Europe)