Spirits in North America to 2014

This databook provides key data and information on the spirits market covering two countries in North America. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share. This report also provides expenditure and consumption data for the historic and forecast periods.

• Contains information on eight categories; whisk(e)y, specialty spirits, rum, brandy, gin & genever, vodka, liqueurs, and tequila & mezcal
• Market, category and segment level information on value and volume with historic (2004-09) and forecast (2010-14) data
• Category level company share as well as distribution share information for 2008 and 2009
• Review of the top two companies within the spirits market, including company overview, key facts and business description

The market for spirits in North America increased at a compound annual growth rate of 2.6% between 2004 and 2009.

The whisk(e)y category led the spirits market in North America, accounting for a share of 29.1%.

The leading players in the North American spirits market include Diageo plc, Pernod Ricard and Bacardi Limited.

• Develop business strategies by understanding the quantitative trends within the spirits market in North America
• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

Table of contents

Chapter 1 Executive Summary
Summary market level: spirits
Summary category level: brandy
Summary category level: liqueurs
Summary category level: rum
Summary category level: specialty spirits
Summary category level: gin & genever
Summary category level: whisk(e)y
Summary category level: tequila & mezcal
Summary category level: vodka

Chapter 2 Introduction
What is this report about?
How to use this report
Market definition

Chapter 3 Overview
Value Analysis
Volume Analysis

Chapter 4 North America Spirits: Market Overview
Value analysis (US Dollar), 2004-09
Value analysis (US Dollar), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 5 Leading Company Profiles
Diageo plc
Pernod Ricard SA

Chapter 6 Category Analysis: Brandy
Value analysis (US Dollar), 2004-09
Value analysis (US Dollar), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 7 Category Analysis: Liqueurs
Value analysis (US Dollar), 2004-09
Value analysis (US Dollar), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 8 Category Analysis: Rum
Value analysis (US Dollar), 2004-09
Value analysis (US Dollar), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 9 Category Analysis: Specialty Spirits
Value analysis (US Dollar), 2004-09
Value analysis (US Dollar), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 10 Category Analysis: Gin & Genever
Value analysis (US Dollar), 2004-09
Value analysis (US Dollar), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 11 Category Analysis: Whisk(e)y
Value analysis (US Dollar), 2004-09
Value analysis (US Dollar), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 12 Category Analysis: Tequila & Mezcal
Value analysis (US Dollar), 2004-09
Value analysis (US Dollar), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 13 Category Analysis: Vodka
Value analysis (US Dollar), 2004-09
Value analysis (US Dollar), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 14 Research Methodology
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research

Chapter 15 Appendix
Future readings
How to contact experts in your industry
Disclaimer

LIST OF FIGURES
Figure 1: Spirits, North America, value by category ($m), 2004-14
Figure 2: Spirits, North America, category growth comparison, by value, 2004-14
Figure 3: Spirits, North America, volume by category (liters, million), 2004-14
Figure 4: Spirits, North America, category growth comparison, by volume, 2004-14
Figure 5: Spirits, North America, company share (top five companies) by volume (%), 2008-09
Figure 6: Spirits, North America, distribution channels by volume (%), 2008-09
Figure 7: Brandy, North America, value by segment ($m), 2004-14
Figure 8: Brandy, North America, category growth comparison, by value, 2004-14
Figure 9: Brandy, North America, volume by segment (liters, million), 2004-14
Figure 10: Brandy, North America, category growth comparison, by volume, 2004-14
Figure 11: Brandy, North America, company share (top five companies) by volume (%), 2008-09
Figure 12: Brandy, North America, distribution channels by volume (%), 2008-09
Figure 13: Liqueurs, North America, value by segment ($m), 2004-14
Figure 14: Liqueurs, North America, category growth comparison, by value, 2004-14
Figure 15: Liqueurs, North America, volume by segment (liters, million), 2004-14
Figure 16: Liqueurs, North America, category growth comparison, by volume, 2004-14
Figure 17: Liqueurs, North America, company share (top five companies) by volume (%), 2008-09
Figure 18: Liqueurs, North America, distribution channels by volume (%), 2008-09
Figure 19: Rum, North America, value by segment ($m), 2004-14
Figure 20: Rum, North America, category growth comparison, by value, 2004-14
Figure 21: Rum, North America, volume by segment (liters, million), 2004-14
Figure 22: Rum, North America, category growth comparison, by volume, 2004-14
Figure 23: Rum, North America, company share by volume (%), 2008-09
Figure 24: Rum, North America, distribution channels by volume (%), 2008-09
Figure 25: Specialty spirits, North America, value by segment ($m), 2004-14
Figure 26: Specialty spirits, North America, volume by segment (liters, million), 2004-14
Figure 27: Specialty spirits, North America, company share by volume (%), 2008-09
Figure 28: Specialty spirits, North America, distribution channels by volume (%), 2008-09
Figure 29: Gin & genever, North America, value ($m), 2004-14
Figure 30: Gin & genever, North America, volume (liters, million), 2004-14
Figure 31: Gin & genever, North America, company share by volume (%), 2008-09
Figure 32: Gin & genever, North America, distribution channels by volume (%), 2008-09
Figure 33: Whisk(e)y, North America, value by segment ($m), 2004-14
Figure 34: Whisk(e)y, North America, category growth comparison, by value, 2004-14
Figure 35: Whisk(e)y, North America, volume by segment (liters, million), 2004-14
Figure 36: Whisk(e)y, North America, category growth comparison, by volume, 2004-14
Figure 37: Whisk(e)y, North America, company share (top five companies) by volume (%), 2008-09
Figure 38: Whisk(e)y, North America, distribution channels by volume (%), 2008-09
Figure 39: Tequila & mezcal, North America, value ($m), 2004-14
Figure 40: Tequila & mezcal, North America, volume (liters, million), 2004-14
Figure 41: Tequila & mezcal, North America, company share (top five companies) by volume (%), 2008-09
Figure 42: Tequila & mezcal, North America, distribution channels by volume (%), 2008-09
Figure 43: Vodka, North America, value by segment ($m), 2004-14
Figure 44: Vodka, North America, category growth comparison, by value, 2004-14
Figure 45: Vodka, North America, volume by segment (liters, million), 2004-14
Figure 46: Vodka, North America, category growth comparison, by volume, 2004-14
Figure 47: Vodka, North America, company share (top five companies) by volume (%), 2008-09
Figure 48: Vodka, North America, distribution channels by volume (%), 2008-09
Figure 49: Annual data review process

LIST OF TABLES
Table 1: Spirits category definitions
Table 2: Spirits distribution channels
Table 3: Spirits, North America, value (country-wise), 2004-09 ($m)
Table 4: Spirits, North America, value (country-wise) forecast, 2009-14 ($m)
Table 5: Spirits, North America, volume (country-wise), 2004-09 (liters, million)
Table 6: Spirits, North America, volume (country-wise) forecast, 2009-14 (liters, million)
Table 7: Spirits, North America, value by category ($m), 2004-09
Table 8: Spirits, North America, value forecast by category ($m), 2009-14
Table 9: Spirits, North America, volume by category (liters, million), 2004-09
Table 10: Spirits, North America, volume forecast by category (liters, million), 2009-14
Table 11: Spirits, North America, company share (top 20 companies) by volume (%), 2008-09
Table 12: Spirits, North America, volume by company (liters, million), 2008-09
Table 13: Spirits, North America, distribution channels by volume (%), 2008-09
Table 14: Spirits, North America, volume by distribution channel (liters, million), 2008-09
Table 15: Spirits, North America, expenditure per capita ($), 2004-09
Table 16: Spirits, North America, forecast expenditure per capita ($), 2009-14
Table 17: Spirits, North America, consumption per capita (liters), 2004-09
Table 18: Spirits, North America, forecast consumption per capita (liters), 2009-14
Table 19: Diageo plc key facts
Table 20: Pernod Ricard SA key facts
Table 21: Brandy, North America, value by segment ($m), 2004-09
Table 22: Brandy, North America, value forecast by segment ($m), 2009-14
Table 23: Brandy, North America, volume by segment (liters, million), 2004-09
Table 24: Brandy, North America, volume forecast by segment (liters, million), 2009-14
Table 25: Brandy, North America, company share by volume (%), 2008-09
Table 26: Brandy, North America, volume by company (liters, million), 2008-09
Table 27: Brandy, North America, distribution channels by volume (%), 2008-09
Table 28: Brandy, North America, volume by distribution channel (liters, million), 2008-09
Table 29: Brandy, North America, expenditure per capita ($), 2004-09
Table 30: Brandy, North America, forecast expenditure per capita ($), 2009-14
Table 31: Brandy, North America, consumption per capita (liters), 2004-09
Table 32: Brandy, North America, forecast consumption per capita (liters), 2009-14
Table 33: Liqueurs, North America, value by segment ($m), 2004-09
Table 34: Liqueurs, North America, value forecast by segment ($m), 2009-14
Table 35: Liqueurs, North America, volume by segment (liters, million), 2004-09
Table 36: Liqueurs, North America, volume forecast by segment (liters, million), 2009-14
Table 37: Liqueurs, North America, company share by volume (%), 2008-09
Table 38: Liqueurs, North America, volume by company (liters, million), 2008-09
Table 39: Liqueurs, North America, distribution channels by volume (%), 2008-09
Table 40: Liqueurs, North America, volume by distribution channel (liters, million), 2008-09
Table 41: Liqueurs, North America, expenditure per capita ($), 2004-09
Table 42: Liqueurs, North America, forecast expenditure per capita ($), 2009-14
Table 43: Liqueurs, North America, consumption per capita (liters), 2004-09
Table 44: Liqueurs, North America, forecast consumption per capita (liters), 2009-14
Table 45: Rum, North America, value by segment ($m), 2004-09
Table 46: Rum, North America, value forecast by segment ($m), 2009-14
Table 47: Rum, North America, volume by segment (liters, million), 2004-09
Table 48: Rum, North America, volume forecast by segment (liters, million), 2009-14
Table 49: Rum, North America, company share by volume (%), 2008-09
Table 50: Rum, North America, volume by company (liters, million), 2008-09
Table 51: Rum, North America, distribution channels by volume (%), 2008-09
Table 52: Rum, North America, volume by distribution channel (liters, million), 2008-09
Table 53: Rum, North America, expenditure per capita ($), 2004-09
Table 54: Rum, North America, forecast expenditure per capita ($), 2009-14
Table 55: Rum, North America, consumption per capita (liters), 2004-09
Table 56: Rum, North America, forecast consumption per capita (liters), 2009-14
Table 57: Specialty spirits, North America, value by segment ($m), 2004-09
Table 58: Specialty spirits, North America, value forecast by segment ($m), 2009-14
Table 59: Specialty spirits, North America, volume by segment (liters, million), 2004-09
Table 60: Specialty spirits, North America, volume forecast by segment (liters, million), 2009-14
Table 61: Specialty spirits, North America, company share by volume (%), 2008-09
Table 62: Specialty spirits, North America, volume by company (liters, million), 2008-09
Table 63: Specialty spirits, North America, distribution channels by volume (%), 2008-09
Table 64: Specialty spirits, North America, volume by distribution channel (liters, million), 2008-09
Table 65: Specialty spirits, North America, expenditure per capita ($), 2004-09
Table 66: Specialty spirits, North America, forecast expenditure per capita ($), 2009-14
Table 67: Specialty spirits, North America, consumption per capita (liters), 2004-09
Table 68: Specialty spirits, North America, forecast consumption per capita (liters), 2009-14
Table 69: Gin & genever, North America, value ($m), 2004-09
Table 70: Gin & genever, North America, value forecast ($m), 2009-14
Table 71: Gin & genever, North America, volume (liters, million), 2004-09
Table 72: Gin & genever, North America, volume forecast (liters, million), 2009-14
Table 73: Gin & genever, North America, company share by volume (%), 2008-09
Table 74: Gin & genever, North America, volume by company (liters, million), 2008-09
Table 75: Gin & genever, North America, distribution channels by volume (%), 2008-09
Table 76: Gin & genever, North America, volume by distribution channel (liters, million), 2008-09
Table 77: Gin & genever, North America, expenditure per capita ($), 2004-09
Table 78: Gin & genever, North America, forecast expenditure per capita ($), 2009-14
Table 79: Gin & genever, North America, consumption per capita (liters), 2004-09
Table 80: Gin & genever, North America, forecast consumption per capita (liters), 2009-14
Table 81: Whisk(e)y, North America, value by segment ($m), 2004-09
Table 82: Whisk(e)y, North America, value forecast by segment ($m), 2009-14
Table 83: Whisk(e)y, North America, volume by segment (liters, million), 2004-09
Table 84: Whisk(e)y, North America, volume forecast by segment (liters, million), 2009-14
Table 85: Whisk(e)y, North America, company share by volume (%), 2008-09
Table 86: Whisk(e)y, North America, volume by company (liters, million), 2008-09
Table 87: Whisk(e)y, North America, distribution channels by volume (%), 2008-09
Table 88: Whisk(e)y, North America, volume by distribution channel (liters, million), 2008-09
Table 89: Whisk(e)y, North America, expenditure per capita ($), 2004-09
Table 90: Whisk(e)y, North America, forecast expenditure per capita ($), 2009-14
Table 91: Whisk(e)y, North America, consumption per capita (liters), 2004-09
Table 92: Whisk(e)y, North America, forecast consumption per capita (liters), 2009-14
Table 93: Tequila & mezcal, North America, value ($m), 2004-09
Table 94: Tequila & mezcal, North America, value forecast ($m), 2009-14
Table 95: Tequila & mezcal, North America, volume (liters, million), 2004-09
Table 96: Tequila & mezcal, North America, volume forecast (liters, million), 2009-14
Table 97: Tequila & mezcal, North America, company share by volume (%), 2008-09
Table 98: Tequila & mezcal, North America, volume by company (liters, million), 2008-09
Table 99: Tequila & mezcal, North America, distribution channels by volume (%), 2008-09
Table 100: Tequila & mezcal, North America, volume by distribution channel (liters, million), 2008-09
Table 101: Tequila & mezcal, North America, expenditure per capita ($), 2004-09
Table 102: Tequila & mezcal, North America, forecast expenditure per capita ($), 2009-14
Table 103: Tequila & mezcal, North America, consumption per capita (liters), 2004-09
Table 104: Tequila & mezcal, North America, forecast consumption per capita (liters), 2009-14
Table 105: Vodka, North America, value by segment ($m), 2004-09
Table 106: Vodka, North America, value forecast by segment ($m), 2009-14
Table 107: Vodka, North America, volume by segment (liters, million), 2004-09
Table 108: Vodka, North America, volume forecast by segment (liters, million), 2009-14
Table 109: Vodka, North America, company share by volume (%), 2008-09
Table 110: Vodka, North America, volume by company (liters, million), 2008-09
Table 111: Vodka, North America, distribution channels by volume (%), 2008-09
Table 112: Vodka, North America, volume by distribution channel (liters, million), 2008-09
Table 113: Vodka, North America, expenditure per capita ($), 2004-09
Table 114: Vodka, North America, forecast expenditure per capita ($), 2009-14
Table 115: Vodka, North America, consumption per capita (liters), 2004-09
Table 116: Vodka, North America, forecast consumption per capita (liters), 2009-14

Related research categories

By sector: Spirits

By market: North America