Spirits in North America – Product Launch Quarterly

Datamonitor’s Spirits in North America – Product Launch Quarterly provides a complete guide to new product launches in the North America Spirits market in Q2 2010. This report provides product information in terms of # SKUs, and includes detailed data on Package Type, Package Material, Description, Package Tags, Ingredients, Shelving, Innovation and Flavor/Fragrance. This report also provides an overview of the Spirits market in the North America, with data from 2004 to 2009 and forecasts to 2014.

• Spirits in North America - New product SKUs by country and category • Spirits in North America - New product SKUs by manufacturer • Spirits in North America - New product by pack type and materials • Spirits in North America – New Product descriptions

• 95 product SKUs launched in the North America spirits market • Liqueurs is the leading category in the North America spirits market • Orchid Liqueurs Inc. is the leading manufacturer of new spirits products in North America

Tracking your competitors latest innovations (and trends) Determine product innovation patterns by studying the characteristics of innovation activity in the North America Spirits market Analyze trends in product development over time

Table of contents

OVERVIEW
Catalyst
Summary

EXECUTIVE SUMMARY
95 product SKUs launched in the North America spirits market
Liqueurs is the leading category in the North America spirits market
Orchid Liqueurs Inc. is the leading manufacturer of new spirits products in North America
Bottles was the dominant packing type among the new products launched in the North America spirits market
Majority of the products launched in the spirits market used glass as the package material

INTRODUCTION
How to use this report
Disclaimer
Market definition

SPIRITS MARKET OVERVIEW
Market value, 2004–09
Market value forecast to 2014

SPIRITS PRODUCT ANALYSIS
New product SKUs by country
New product SKUs by category
New product SKUs by manufacturer
New products by package type
New product by package material

DETAILED PRODUCT DESCRIPTIONS

APPENDIX
Further reading
Country Groupings
Datamonitor consulting
How to contact experts in your industry

LIST OF FIGURES
Figure 1: Spirits, North America, market value by category ($m), 2004–09
Figure 2: Spirits, North America, market value by category ($m), 2009–14
Figure 3: Spirits, North America, new product SKUs by country, Q2 2010
Figure 4: Spirits, North America, new product SKUs by category, Q2 2010
Figure 5: Spirits, North America, new product SKUs by manufacturer, Q2 2010
Figure 6: Spirits, North America, new product by package type, Q2 2010
Figure 7: Spirits, North America, new product by package material, Q2 2010

LIST OF TABLES
Table 1: Spiritscategory definitions
Table 2: Spirits, North America, market value by category ($m), 2004–09
Table 3: Spirits, North America, market value by category ($m), 2009–14
Table 4: Spirits, North America, new product SKUs by country, Q2 2010
Table 5: Spirits, North America, new product SKUs by category, Q2 2010
Table 6: Spirits, North America, product launch SKUs by manufacturer, Q2 2010
Table 7: Spirits, North America, new product by package type, Q2 2010
Table 8: Spirits, North America, new product by package material, Q2 2010
Table 9: Cruzan - Spiced Rum - Cruzan 9
Table 10: Belvedere - Vodka - Pink Grapefruit
Table 11: Tito's - Handmade Vodka
Table 12: Alma de Agave - Tequila - Anejo; Blanco; Limited Edition Extra Anejo; Reposado
Table 13: Pure Green - Vodka
Table 14: Orchid - Imported Liqueur - Guava; Lychee; Mango; Passion Fruit; Pomegranate
Table 15: Amrut - Single Malt Whisky - Cask Strength; Fusion; Indian; Peated; Peated Cask Strength
Table 16: Beefeater - London Dry Gin - Summer Edition with Elderflower, Blackcurrant & Hibiscus Flower
Table 17: Absolut - Vodka - Brooklyn
Table 18: Danny Boy - Irish Whiskey Cream Liqueur
Table 19: Danny Boy - Single Malt Irish Whiskey - 15 Year Old
Table 20: Fair - Fairtrade Goji Liqueur
Table 21: Rancho La Joya - Tequila - Reposado
Table 22: Whipped Lightning - Whipahol - Amaretto; Cinnamon; Coconut; Macadamia; Orange; Pumpkin Pie; Spiced Vanilla; Tropical Passion; White Chocolate Raspberry
Table 23: Cream - Alcohol Infused Whipped Cream - Caramel; Cherry; Chocolate; Orange; Raspberry; Vanilla
Table 24: Feckin - Whiskey - Irish; Spiced
Table 25: UV - Vodka - Coconut
Table 26: Fair - Premium Vodka
Table 27: Fair - Goji Liqueur
Table 28: Hum - Botanical Spirit Liqueur
Table 29: Burnett's - Flavored Vodka - Fruit Punch
Table 30: William Larue Weller - Kentucky Straight Bourbon Whiskey - 2009 Release
Table 31: Ivanabitch - Dry Gin
Table 32: Gold Bowmore - Fine Oak Cask Islay Single Malt Scotch Whisky - 1964 Vintage
Table 33: Pappy Van Winkle's - Family Reserve Kentucky Straight Bourbon Whiskey - 23 Year Old
Table 34: Bacardi - Flavored Rum - Torched Cherry
Table 35: 45th Parallel - Artesian Premium Vodka
Table 36: Midwest - American Vodka
Table 37: Knappogue Castle - Master Distiller's Private Selection Single Malt Irish Whiskey - 1994
Table 38: Highland Park - Orcadian Vintage Series Single Malt Scotch Whisky - 1968 Vintage
Table 39: Gold Buckle Club - Washington Frontier-Style Malt Whisky
Table 40: Tullamore Dew - Single Malt Irish Whiskey - 10 Years Old
Table 41: Hazelburn - Campbell Single Malt Scotch Whiskey - Aged 12 Years
Table 42: Finger Lakes Distilling - Grappa - Gewurtztraminer; Muscat; Riesling
Table 43: Gordon & MacPhail Private Collection - Caol Ila Single Malt Scotch Whiskey - Madeira Wood Finish; Port Wood Finish
Table 44: Benromach - Single Malt Scotch Whiskey - 10 Years Old
Table 45: GlenDronach - Single Speyside Malt Scotch Whisky Miniature Gift Pack - 12 Year Old Original, 15 Year Old Revival and 18 Year Old Allardice
Table 46: Big Peat - Malt Scotch Whisky - Islay Blended
Table 47: Finger Lakes Distilling - McKenzie Rye Whiskey
Table 48: Moutai - Bai Jiu - Pure Joy
Table 49: Beam Global - Cruzan Cocktail Cube - Mojito; Sauzac Cocktail Cube - Original; Strawberry Margarita
Table 50: Kah - Day of the Dead Tequila - Anejo; Blanco; Reposado

Related research categories

By sector: Spirits

By market: North America