Spirits in Nigeria

Published: August 2013

Publisher: Euromonitor Plc

Product ref: 178627

Pages: 32

Format: PDF

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Price: $ 1050.05

Report description

Manufacturers of spirits continued to use sponsored events, such as album launches and sporting activities, to promote their brands and increase their visibility in 2012. Promotional activities intensified as producers and importers attempted to beat the competition.

Euromonitor International's Spirits in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Spirits market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents


SPIRITS IN NIGERIA
Euromonitor International
August 2013


LIST OF CONTENTS AND TABLES

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Spirits by Category: Total Volume 2007-2012
Table 2 Sales of Spirits by Category: Total Value 2007-2012
Table 3 Sales of Spirits by Category: % Total Volume Growth 2007-2012
Table 4 Sales of Spirits by Category: % Total Value Growth 2007-2012
Table 5 Sales of Spirits by On-trade vs Off-trade: Volume 2007-2012
Table 6 Sales of Spirits by On-trade vs Off-trade: Value 2007-2012
Table 7 Sales of Spirits by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 8 Sales of Spirits by On-trade vs Off-trade: % Value Growth 2007-2012
Table 9 GBO Company Shares of Spirits: % Total Volume 2008-2012
Table 10 NBO Company Shares of Spirits: % Total Volume 2008-2012
Table 11 LBN Brand Shares of Spirits: % Total Volume 2009-2012
Table 12 Production, Imports and Exports of Spirits: Total Volume 2007-2011
Table 13 Imports of Spirits by Country of Origin: Total Volume 2007-2011
Table 14 Imports of Spirits by Country of Origin: Total Value 2007-2011
Table 15 Exports of Spirits by Country of Destination: Total Volume 2007-2011
Table 16 Exports of Spirits by Country of Destination: Total Value 2007-2011
Table 17 Production, Imports and Exports of Brandy & Cognac: Total Volume 2007-2011
Table 18 Production, Imports and Exports of Gin: Total Volume 2007-2011
Table 19 Production, Imports and Exports of Rum: Total Volume 2007-2011
Table 20 Production, Imports and Exports of Vodka: Total Volume 2007-2011
Table 21 Production, Imports and Exports of Whiskies: Total Volume 2007-2011
Table 22 Forecast Sales of Spirits by Category: Total Volume 2012-2017
Table 23 Forecast Sales of Spirits by Category: Total Value 2012-2017
Table 24 Forecast Sales of Spirits by Category: % Total Volume Growth 2012-2017
Table 25 Forecast Sales of Spirits by Category: % Total Value Growth 2012-2017
Executive Summary
Fuel Price Increases Negatively Impacts Growth
Alomo Bitters: A Herbal Alcoholic Drink Changes the Market
the Big Two Players Continue To Lead But Sabmiller Begins To Expand
On-trade Channels Continue To Lead Sales
Strong Growth Expected To Resume Over the Forecast Period
Market Background
Legislation
Taxation and Duty Levies
Table 26 Taxation and Duty Levies on Alcoholic Drinks 2012
Table 27 Typical Wholesaler and Retailer Off-trade % Mark-ups by Selected Categories 2012
Table 28 Selling Margin of a Typical Beer Brand in Retail Channel that uses Wholesalers 2012
Table 29 Selling Margin of a Typical Beer Brand in Retail Channel that does not use Wholesalers 2012
Table 30 Selling Margin of a Typical Wine Brand in Retail Channel that uses Wholesalers 2012
Table 31 Selling Margin of a Typical Wine Brand in Retail Channel that does not use Wholesalers 2012
Table 32 Selling Margin of a Typical Spirits Brand in Retail Channel that uses Wholesalers 2012
Table 33 Selling Margin of a Typical Spirits Brand in Retail Channel that does not use Wholesalers 2012
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Summary 1 Key New Product Developments 2012
Market Indicators
Table 34 Retail Consumer Expenditure on Alcoholic Drinks 2007-2012
Market Data
Table 35 Sales of Alcoholic Drinks by Category: Total Volume 2007-2012
Table 36 Sales of Alcoholic Drinks by Category: Total Value 2007-2012
Table 37 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2007-2012
Table 38 Sales of Alcoholic Drinks by Category: % Total Value Growth 2007-2012
Table 39 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Volume 2012
Table 40 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Value 2012
Table 41 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Volume 2012
Table 42 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Value 2012
Table 43 GBO Company Shares of Alcoholic Drinks: % Total Volume 2008-2012
Table 44 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2007-2012
Table 45 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2012
Table 46 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 47 Forecast Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 48 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 49 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Definitions
Published Data Comparisons
Sources
Summary 2 Research Sources













Price: $ 1050.05

Related research categories

By sector: Spirits

By market: Nigeria (in Africa)