Spirits in New Zealand to 2014
Report description
This databook provides key data and information on the spirits market in New Zealand. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope- Contains information on eight categories; whisk(e)y, gin & genever, liqueurs, vodka, tequila & mezcal, rum, specialty spirits and brandy *Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data *Category level company and brand share as well as distribution share information for 2008 and 2009 *Review of the top two companies within the spirits market, including company overview, key facts and business description
The market for spirits in New Zealand increased at a compound annual growth rate of 2.8% between 2004 and 2009.
The whisk(e)y category led the spirits market in New Zealand, accounting for a share of 48.6%.
The leading players in the New Zealand spirits market are Diageo plc, Fortune Brands, Inc. and Brown-Forman Corporation.
Reasons to Purchase- Develop business strategies by understanding the quantitative trends within the spirits market in New Zealand *Design effective marketing and sales strategies by identifying key market categories and segments *Identify key players within the market to plan lucrative M&A, partnerships and agreements
Table of contents
Chapter 1 Executive Summary
Summary market level: spirits
Summary category level: brandy
Summary category level: liqueurs
Summary category level: rum
Summary category level: specialty spirits
Summary category level: gin & genever
Summary category level: whisk(e)y
Summary category level: tequila & mezcal
Summary category level: vodka
Chapter 2 Introduction
What is this report about?
How to use this report
Market definition
Chapter 3 Market Overview
Value analysis (New Zealand Dollar), 2004-09
Value analysis (New Zealand Dollar), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita
Chapter 4 Leading Company Profiles
Diageo plc
Fortune Brands, Inc.
Chapter 5 Category Analysis: Brandy
Value analysis (New Zealand Dollar), 2004-09
Value analysis (New Zealand Dollar), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita
Chapter 6 Category Analysis: Liqueurs
Value analysis (New Zealand Dollar), 2004-09
Value analysis (New Zealand Dollar), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita
Chapter 7 Category Analysis: Rum
Value analysis (New Zealand Dollar), 2004-09
Value analysis (New Zealand Dollar), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita
Chapter 8 Category Analysis: Specialty Spirits
Value analysis (New Zealand Dollar), 2004-09
Value analysis (New Zealand Dollar), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita
Chapter 9 Category Analysis: Gin & Genever
Value analysis (New Zealand Dollar), 2004-09
Value analysis (New Zealand Dollar), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita
Chapter 10 Category Analysis: Whisk(e)y
Value analysis (New Zealand Dollar), 2004-09
Value analysis (New Zealand Dollar), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita
Chapter 11 Category Analysis: Tequila & Mezcal
Value analysis (New Zealand Dollar), 2004-09
Value analysis (New Zealand Dollar), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita
Chapter 12 Category Analysis: Vodka
Value analysis (New Zealand Dollar), 2004-09
Value analysis (New Zealand Dollar), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita
Chapter 13 Country Comparison
Value
Volume
Market share
Chapter 14 Macroeconomic Profile
Macroeconomic indicators
Chapter 15 Research Methodology
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research
Chapter 16 Appendix
Future readings
How to contact experts in your industry
Disclaimer
LIST OF FIGURES
Figure 1: Spirits, New Zealand, value by category (NZ$m), 2004-14
Figure 2: Spirits, New Zealand, category growth comparison, by value, 2004-14
Figure 3: Spirits, New Zealand, volume by category (liters, million), 2004-14
Figure 4: Spirits, New Zealand, category growth comparison, by volume, 2004-14
Figure 5: Spirits, New Zealand, company share by volume (%), 2008-09
Figure 6: Spirits, New Zealand, distribution channels by volume (%), 2008-09
Figure 7: Brandy, New Zealand, value by segment (NZ$m), 2004-14
Figure 8: Brandy, New Zealand, category growth comparison, by value, 2004-14
Figure 9: Brandy, New Zealand, volume by segment (liters, million), 2004-14
Figure 10: Brandy, New Zealand, category growth comparison, by volume, 2004-14
Figure 11: Brandy, New Zealand, company share by volume (%), 2008-09
Figure 12: Brandy, New Zealand, distribution channels by volume (%), 2008-09
Figure 13: Liqueurs, New Zealand, value by segment (NZ$m), 2004-14
Figure 14: Liqueurs, New Zealand, category growth comparison, by value, 2004-14
Figure 15: Liqueurs, New Zealand, volume by segment (liters, million), 2004-14
Figure 16: Liqueurs, New Zealand, category growth comparison, by volume, 2004-14
Figure 17: Liqueurs, New Zealand, company share by volume (%), 2008-09
Figure 18: Liqueurs, New Zealand, distribution channels by volume (%), 2008-09
Figure 19: Rum, New Zealand, value by segment (NZ$m), 2004-14
Figure 20: Rum, New Zealand, category growth comparison, by value, 2004-14
Figure 21: Rum, New Zealand, volume by segment (liters, million), 2004-14
Figure 22: Rum, New Zealand, category growth comparison, by volume, 2004-14
Figure 23: Rum, New Zealand, company share by volume (%), 2008-09
Figure 24: Rum, New Zealand, distribution channels by volume (%), 2008-09
Figure 25: Specialty spirits, New Zealand, value by segment (NZ$m), 2004-14
Figure 26: Specialty spirits, New Zealand, volume by segment (liters, million), 2004-14
Figure 27: Specialty spirits, New Zealand, distribution channels by volume (%), 2008-09
Figure 28: Gin & genever, New Zealand, value (NZ$m), 2004-14
Figure 29: Gin & genever, New Zealand, volume (liters, million), 2004-14
Figure 30: Gin & genever, New Zealand, company share by volume (%), 2008-09
Figure 31: Gin & genever, New Zealand, distribution channels by volume (%), 2008-09
Figure 32: Whisk(e)y, New Zealand, value by segment (NZ$m), 2004-14
Figure 33: Whisk(e)y, New Zealand, category growth comparison, by value, 2004-14
Figure 34: Whisk(e)y, New Zealand, volume by segment (liters, million), 2004-14
Figure 35: Whisk(e)y, New Zealand, category growth comparison, by volume, 2004-14
Figure 36: Whisk(e)y, New Zealand, company share by volume (%), 2008-09
Figure 37: Whisk(e)y, New Zealand, distribution channels by volume (%), 2008-09
Figure 38: Tequila & mezcal, New Zealand, value (NZ$m), 2004-14
Figure 39: Tequila & mezcal, New Zealand, volume (liters, million), 2004-14
Figure 40: Tequila & mezcal, New Zealand, company share by volume (%), 2008-09
Figure 41: Tequila & mezcal, New Zealand, distribution channels by volume (%), 2008-09
Figure 42: Vodka, New Zealand, value by segment (NZ$m), 2004-14
Figure 43: Vodka, New Zealand, category growth comparison, by value, 2004-14
Figure 44: Vodka, New Zealand, volume by segment (liters, million), 2004-14
Figure 45: Vodka, New Zealand, category growth comparison, by volume, 2004-14
Figure 46: Vodka, New Zealand, company share by volume (%), 2008-09
Figure 47: Vodka, New Zealand, distribution channels by volume (%), 2008-09
Figure 48: Global spirits market split (value terms, 2009), top five countries
Figure 49: Global spirits market value, 2004–09, top five countries
Figure 50: Global spirits market split (volume terms, 2009), top five countries
Figure 51: Global spirits market volume, 2004–09, top five countries
Figure 52: Annual data review process
LIST OF TABLES
Table 1: Spirits category definitions
Table 2: Spirits distribution channels
Table 3: Spirits, New Zealand, value by category (NZ$m), 2004-09
Table 4: Spirits, New Zealand, value forecast by category (NZ$m), 2009-14
Table 5: Spirits, New Zealand, value by category ($m), 2004-09
Table 6: Spirits, New Zealand, value forecast by category ($m), 2009-14
Table 7: Spirits, New Zealand, volume by category (liters, million), 2004-09
Table 8: Spirits, New Zealand, volume forecast by category (liters, million), 2009-14
Table 9: Spirits, New Zealand, brand share by volume (%), 2008-09
Table 10: Spirits, New Zealand, volume by brand (liters, million), 2008-09
Table 11: Spirits, New Zealand, company share by volume (%), 2008-09
Table 12: Spirits, New Zealand, volume by company (liters, million), 2008-09
Table 13: Spirits, New Zealand, distribution channels by volume (%), 2008-09
Table 14: Spirits, New Zealand, volume by distribution channel (liters, million), 2008-09
Table 15: Spirits, New Zealand, expenditure per capita (NZ$), 2004-09
Table 16: Spirits, New Zealand, forecast expenditure per capita (NZ$), 2009-14
Table 17: Spirits, New Zealand, expenditure per capita ($), 2004-09
Table 18: Spirits, New Zealand, forecast expenditure per capita ($), 2009-14
Table 19: Spirits, New Zealand, consumption per capita (liters), 2004-09
Table 20: Spirits, New Zealand, forecast consumption per capita (liters), 2009-14
Table 21: Diageo plc key facts
Table 22: Fortune Brands, Inc. key facts
Table 23: Brandy, New Zealand, value by segment (NZ$m), 2004-09
Table 24: Brandy, New Zealand, value forecast by segment (NZ$m), 2009-14
Table 25: Brandy, New Zealand, value by segment ($m), 2004-09
Table 26: Brandy, New Zealand, value forecast by segment ($m), 2009-14
Table 27: Brandy, New Zealand, volume by segment (liters, million), 2004-09
Table 28: Brandy, New Zealand, volume forecast by segment (liters, million), 2009-14
Table 29: Brandy, New Zealand, brand share by volume (%), 2008-09
Table 30: Brandy, New Zealand, volume by brand (liters, million), 2008-09
Table 31: Brandy, New Zealand, company share by volume (%), 2008-09
Table 32: Brandy, New Zealand, volume by company (liters, million), 2008-09
Table 33: Brandy, New Zealand, distribution channels by volume (%), 2008-09
Table 34: Brandy, New Zealand, volume by distribution channel (liters, million), 2008-09
Table 35: Brandy, New Zealand, expenditure per capita (NZ$), 2004-09
Table 36: Brandy, New Zealand, forecast expenditure per capita (NZ$), 2009-14
Table 37: Brandy, New Zealand, expenditure per capita ($), 2004-09
Table 38: Brandy, New Zealand, forecast expenditure per capita ($), 2009-14
Table 39: Brandy, New Zealand, consumption per capita (liters), 2004-09
Table 40: Brandy, New Zealand, forecast consumption per capita (liters), 2009-14
Table 41: Liqueurs, New Zealand, value by segment (NZ$m), 2004-09
Table 42: Liqueurs, New Zealand, value forecast by segment (NZ$m), 2009-14
Table 43: Liqueurs, New Zealand, value by segment ($m), 2004-09
Table 44: Liqueurs, New Zealand, value forecast by segment ($m), 2009-14
Table 45: Liqueurs, New Zealand, volume by segment (liters, million), 2004-09
Table 46: Liqueurs, New Zealand, volume forecast by segment (liters, million), 2009-14
Table 47: Liqueurs, New Zealand, brand share by volume (%), 2008-09
Table 48: Liqueurs, New Zealand, volume by brand (liters, million), 2008-09
Table 49: Liqueurs, New Zealand, company share by volume (%), 2008-09
Table 50: Liqueurs, New Zealand, volume by company (liters, million), 2008-09
Table 51: Liqueurs, New Zealand, distribution channels by volume (%), 2008-09
Table 52: Liqueurs, New Zealand, volume by distribution channel (liters, million), 2008-09
Table 53: Liqueurs, New Zealand, expenditure per capita (NZ$), 2004-09
Table 54: Liqueurs, New Zealand, forecast expenditure per capita (NZ$), 2009-14
Table 55: Liqueurs, New Zealand, expenditure per capita ($), 2004-09
Table 56: Liqueurs, New Zealand, forecast expenditure per capita ($), 2009-14
Table 57: Liqueurs, New Zealand, consumption per capita (liters), 2004-09
Table 58: Liqueurs, New Zealand, forecast consumption per capita (liters), 2009-14
Table 59: Rum, New Zealand, value by segment (NZ$m), 2004-09
Table 60: Rum, New Zealand, value forecast by segment (NZ$m), 2009-14
Table 61: Rum, New Zealand, value by segment ($m), 2004-09
Table 62: Rum, New Zealand, value forecast by segment ($m), 2009-14
Table 63: Rum, New Zealand, volume by segment (liters, million), 2004-09
Table 64: Rum, New Zealand, volume forecast by segment (liters, million), 2009-14
Table 65: Rum, New Zealand, brand share by volume (%), 2008-09
Table 66: Rum, New Zealand, volume by brand (liters, million), 2008-09
Table 67: Rum, New Zealand, company share by volume (%), 2008-09
Table 68: Rum, New Zealand, volume by company (liters, million), 2008-09
Table 69: Rum, New Zealand, distribution channels by volume (%), 2008-09
Table 70: Rum, New Zealand, volume by distribution channel (liters, million), 2008-09
Table 71: Rum, New Zealand, expenditure per capita (NZ$), 2004-09
Table 72: Rum, New Zealand, forecast expenditure per capita (NZ$), 2009-14
Table 73: Rum, New Zealand, expenditure per capita ($), 2004-09
Table 74: Rum, New Zealand, forecast expenditure per capita ($), 2009-14
Table 75: Rum, New Zealand, consumption per capita (liters), 2004-09
Table 76: Rum, New Zealand, forecast consumption per capita (liters), 2009-14
Table 77: Specialty spirits, New Zealand, value by segment (NZ$m), 2004-09
Table 78: Specialty spirits, New Zealand, value forecast by segment (NZ$m), 2009-14
Table 79: Specialty spirits, New Zealand, value by segment ($m), 2004-09
Table 80: Specialty spirits, New Zealand, value forecast by segment ($m), 2009-14
Table 81: Specialty spirits, New Zealand, volume by segment (liters, million), 2004-09
Table 82: Specialty spirits, New Zealand, volume forecast by segment (liters, million), 2009-14
Table 83: Specialty spirits, New Zealand, brand share by volume (%), 2008-09
Table 84: Specialty spirits, New Zealand, volume by brand (liters, million), 2008-09
Table 85: Specialty spirits, New Zealand, company share by volume (%), 2008-09
Table 86: Specialty spirits, New Zealand, volume by company (liters, million), 2008-09
Table 87: Specialty spirits, New Zealand, distribution channels by volume (%), 2008-09
Table 88: Specialty spirits, New Zealand, volume by distribution channel (liters, million), 2008-09
Table 89: Specialty spirits, New Zealand, expenditure per capita (NZ$), 2004-09
Table 90: Specialty spirits, New Zealand, forecast expenditure per capita (NZ$), 2009-14
Table 91: Specialty spirits, New Zealand, expenditure per capita ($), 2004-09
Table 92: Specialty spirits, New Zealand, forecast expenditure per capita ($), 2009-14
Table 93: Specialty spirits, New Zealand, consumption per capita (liters), 2004-09
Table 94: Specialty spirits, New Zealand, forecast consumption per capita (liters), 2009-14
Table 95: Gin & genever, New Zealand, value (NZ$m), 2004-09
Table 96: Gin & genever, New Zealand, value forecast (NZ$m), 2009-14
Table 97: Gin & genever, New Zealand, value ($m), 2004-09
Table 98: Gin & genever, New Zealand, value forecast ($m), 2009-14
Table 99: Gin & genever, New Zealand, volume (liters, million), 2004-09
Table 100: Gin & genever, New Zealand, volume forecast (liters, million), 2009-14
Table 101: Gin & genever, New Zealand, brand share by volume (%), 2008-09
Table 102: Gin & genever, New Zealand, volume by brand (liters, million), 2008-09
Table 103: Gin & genever, New Zealand, company share by volume (%), 2008-09
Table 104: Gin & genever, New Zealand, volume by company (liters, million), 2008-09
Table 105: Gin & genever, New Zealand, distribution channels by volume (%), 2008-09
Table 106: Gin & genever, New Zealand, volume by distribution channel (liters, million), 2008-09
Table 107: Gin & genever, New Zealand, expenditure per capita (NZ$), 2004-09
Table 108: Gin & genever, New Zealand, forecast expenditure per capita (NZ$), 2009-14
Table 109: Gin & genever, New Zealand, expenditure per capita ($), 2004-09
Table 110: Gin & genever, New Zealand, forecast expenditure per capita ($), 2009-14
Table 111: Gin & genever, New Zealand, consumption per capita (liters), 2004-09
Table 112: Gin & genever, New Zealand, forecast consumption per capita (liters), 2009-14
Table 113: Whisk(e)y, New Zealand, value by segment (NZ$m), 2004-09
Table 114: Whisk(e)y, New Zealand, value forecast by segment (NZ$m), 2009-14
Table 115: Whisk(e)y, New Zealand, value by segment ($m), 2004-09
Table 116: Whisk(e)y, New Zealand, value forecast by segment ($m), 2009-14
Table 117: Whisk(e)y, New Zealand, volume by segment (liters, million), 2004-09
Table 118: Whisk(e)y, New Zealand, volume forecast by segment (liters, million), 2009-14
Table 119: Whisk(e)y, New Zealand, brand share by volume (%), 2008-09
Table 120: Whisk(e)y, New Zealand, volume by brand (liters, million), 2008-09
Table 121: Whisk(e)y, New Zealand, company share by volume (%), 2008-09
Table 122: Whisk(e)y, New Zealand, volume by company (liters, million), 2008-09
Table 123: Whisk(e)y, New Zealand, distribution channels by volume (%), 2008-09
Table 124: Whisk(e)y, New Zealand, volume by distribution channel (liters, million), 2008-09
Table 125: Whisk(e)y, New Zealand, expenditure per capita (NZ$), 2004-09
Table 126: Whisk(e)y, New Zealand, forecast expenditure per capita (NZ$), 2009-14
Table 127: Whisk(e)y, New Zealand, expenditure per capita ($), 2004-09
Table 128: Whisk(e)y, New Zealand, forecast expenditure per capita ($), 2009-14
Table 129: Whisk(e)y, New Zealand, consumption per capita (liters), 2004-09
Table 130: Whisk(e)y, New Zealand, forecast consumption per capita (liters), 2009-14
Table 131: Tequila & mezcal, New Zealand, value (NZ$m), 2004-09
Table 132: Tequila & mezcal, New Zealand, value forecast (NZ$m), 2009-14
Table 133: Tequila & mezcal, New Zealand, value ($m), 2004-09
Table 134: Tequila & mezcal, New Zealand, value forecast ($m), 2009-14
Table 135: Tequila & mezcal, New Zealand, volume (liters, million), 2004-09
Table 136: Tequila & mezcal, New Zealand, volume forecast (liters, million), 2009-14
Table 137: Tequila & mezcal, New Zealand, brand share by volume (%), 2008-09
Table 138: Tequila & mezcal, New Zealand, volume by brand (liters, million), 2008-09
Table 139: Tequila & mezcal, New Zealand, company share by volume (%), 2008-09
Table 140: Tequila & mezcal, New Zealand, volume by company (liters, million), 2008-09
Table 141: Tequila & mezcal, New Zealand, distribution channels by volume (%), 2008-09
Table 142: Tequila & mezcal, New Zealand, volume by distribution channel (liters, million), 2008-09
Table 143: Tequila & mezcal, New Zealand, expenditure per capita (NZ$), 2004-09
Table 144: Tequila & mezcal, New Zealand, forecast expenditure per capita (NZ$), 2009-14
Table 145: Tequila & mezcal, New Zealand, expenditure per capita ($), 2004-09
Table 146: Tequila & mezcal, New Zealand, forecast expenditure per capita ($), 2009-14
Table 147: Tequila & mezcal, New Zealand, consumption per capita (liters), 2004-09
Table 148: Tequila & mezcal, New Zealand, forecast consumption per capita (liters), 2009-14
Table 149: Vodka, New Zealand, value by segment (NZ$m), 2004-09
Table 150: Vodka, New Zealand, value forecast by segment (NZ$m), 2009-14
Table 151: Vodka, New Zealand, value by segment ($m), 2004-09
Table 152: Vodka, New Zealand, value forecast by segment ($m), 2009-14
Table 153: Vodka, New Zealand, volume by segment (liters, million), 2004-09
Table 154: Vodka, New Zealand, volume forecast by segment (liters, million), 2009-14
Table 155: Vodka, New Zealand, brand share by volume (%), 2008-09
Table 156: Vodka, New Zealand, volume by brand (liters, million), 2008-09
Table 157: Vodka, New Zealand, company share by volume (%), 2008-09
Table 158: Vodka, New Zealand, volume by company (liters, million), 2008-09
Table 159: Vodka, New Zealand, distribution channels by volume (%), 2008-09
Table 160: Vodka, New Zealand, volume by distribution channel (liters, million), 2008-09
Table 161: Vodka, New Zealand, expenditure per capita (NZ$), 2004-09
Table 162: Vodka, New Zealand, forecast expenditure per capita (NZ$), 2009-14
Table 163: Vodka, New Zealand, expenditure per capita ($), 2004-09
Table 164: Vodka, New Zealand, forecast expenditure per capita ($), 2009-14
Table 165: Vodka, New Zealand, consumption per capita (liters), 2004-09
Table 166: Vodka, New Zealand, forecast consumption per capita (liters), 2009-14
Table 167: Global spirits market value, 2009
Table 168: Global spirits market split (value terms ($m), 2009), top five countries
Table 169: Global spirits market volume, 2009
Table 170: Global spirits market split (volume terms, 2009), top five countries
Table 171: Leading players, top five countries
Table 172: New Zealand population, by age group, 2004-09 (millions)
Table 173: New Zealand population forecast, by age group, 2009-14 (millions)
Table 174: New Zealand population, by gender, 2004-09 (millions)
Table 175: New Zealand population forecast, by gender, 2009-14 (millions)
Table 176: New Zealand nominal GDP, 2004-09 (NZ$bn, nominal prices)
Table 177: New Zealand nominal GDP forecast, 2009-14 (NZ$bn, nominal prices)
Table 178: New Zealand real GDP, 2004-09 (NZ$bn, 2000 prices)
Table 179: New Zealand real GDP forecast, 2009-14 (NZ$bn, 2000 prices)
Table 180: New Zealand real GDP, 2004-09 ($bn, 2000 prices)
Table 181: New Zealand real GDP forecast, 2009-14 ($bn, 2000 prices)
Table 182: New Zealand consumer price index, 2004-09 (2000=100)
Table 183: New Zealand consumer price index, 2009-14 (2000=100)
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