Spirits in Mexico

Overall, total volume sales of spirits barely grew in 2011, after a review period of low growth and even declines. The reason for this modest growth of almost 1% in volume terms and 7% in current value sales is a mix of products that belong either to stagnant and mature categories such as rum, gin, charanda and other liqueurs. All of these demonstrated declines in volume terms over the last three years of the review period at least, if not over the review period as a whole. in contrast to the...

Euromonitor international's Spirits in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Spirits market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor international has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor international has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin and Other Blended Scotch Whisky Price Band Methodology
Summary 1 Benchmark Brands 2011
Category Data
Table 1 Sales of Spirits by Category: Total Volume 2006-2011
Table 2 Sales of Spirits by Category: Total Value 2006-2011
Table 3 Sales of Spirits by Category: % Total Volume Growth 2006-2011
Table 4 Sales of Spirits by Category: % Total Value Growth 2006-2011
Table 5 Sales of Spirits by On-trade vs Off-trade Split: Volume 2006-2011
Table 6 Sales of Spirits by On-trade vs Off-trade Split: Value 2006-2011
Table 7 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2006-2011
Table 8 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2006-2011
Table 9 Sales of Gin by Price Platform 2006-2011
Table 10 Sales of Other Blended Scotch Whisky by Price Platform 2006-2011
Table 11 Sales of Vodka by Price Platform 2006-2011
Table 12 Sales of Flavoured vs Non-flavoured Vodka 2006-2011
Table 13 Spirits Production, Imports and Exports: Total Volume 2005-2010
Table 14 Spirits Imports by Country of Origin: Total Volume 2005-2010
Table 15 Spirits Imports by Country of Origin: Total Value 2005-2010
Table 16 Spirits Exports by Country of Destination: Total Volume 2005-2010
Table 17 Spirits Exports by Country of Destination: Total Value 2005-2010
Table 18 Brandy & Cognac Production, Imports and Exports: Total Volume 2005-2010
Table 19 Gin Production, Imports and Exports: Total Volume 2005-2010
Table 20 Rum Production, Imports and Exports: Total Volume 2005-2010
Table 21 Tequila Production, Imports and Exports: Total Volume 2005-2010
Table 22 Vodka Production, Imports and Exports: Total Volume 2005-2010
Table 23 Whiskies Production, Imports and Exports: Total Volume 2005-2010
Table 24 Company Shares of Spirits by National Brand Owner 2007-2011
Table 25 Company Shares of Spirits by Global Brand Owner 2007-2011
Table 26 Brand Shares of Spirits 2008-2011
Table 27 Forecast Sales of Spirits by Category: Total Volume 2011-2016
Table 28 Forecast Sales of Spirits by Category: Total Value 2011-2016
Table 29 Forecast Sales of Spirits by Category: % Total Volume Growth 2011-2016
Table 30 Forecast Sales of Spirits by Category: % Total Value Growth 2011-2016
Casa Herradura SA De Cv in Alcoholic Drinks (Mexico)
Strategic Direction
Key Facts
Summary 2 Casa Herradura SA de CV: Key Facts
Summary 3 Casa Herradura SA de CV: Operational indicators
Company Background
Production
Summary 4 Casa Herradura SA de CV: Production Statistics 2011
Competitive Positioning
Summary 5 Casa Herradura SA de CV: Competitive Position 2011
La Madrileña SA De Cv in Alcoholic Drinks (Mexico)
Strategic Direction
Key Facts
Summary 6 La Madrileña SA de CV: Key Facts
Summary 7 La Madrileña SA de CV: Operational indicators
Company Background
Production
Competitive Positioning
Summary 8 La Madrileña SA de CV: Competitive Position 2011
Executive Summary
Economic Recovery Becomes More Evident in 2011
Aspirational Consumers Reshape Map of Alcoholic Drinks
Multinational Presence See Great Advance in Mexico With Heineken
Home-drinking Trend Supports Dominance of Off-trade Channel
Brighter Perspectives in Coming Years
Key Trends and Developments
Beer Manufacturers Strive for Diversity
Packaging Trends Revive interest in Alcoholic Drinks
National insecurity Promotes Home Drinking
Players Continue To invest in Advertising Campaigns
New Rules of the Game May Alter Market Dynamics
Key New Product Launches
Summary 9 Key New Product Developments 2010-2011
Specialist Retailer
Summary 10 Leading Specialist Retailers 2011
Market Merger and Acquisition Activity
Market Background
Legislation
Table 31 Number of On-trade Establishments by Type 2006-2011
Taxation and Duty Levies
Table 32 Taxation and Duty Levies on Alcoholic Drinks 2011
Table 33 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2011
Table 34 Selling Margin of a Typical Beer Brand 2011
Table 35 Selling Margin of a Typical Wine Brand 2011
Table 36 Selling Margin of a Typical Spirits Brand 2011
Contraband/parallel Trade
Duty-free
Cross-border/private Imports
Market indicators
Table 37 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011
Market Data
Table 38 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011
Table 39 Sales of Alcoholic Drinks by Category: Total Value 2006-2011
Table 40 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011
Table 41 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011
Table 42 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011
Table 43 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011
Table 44 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011
Table 45 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011
Table 46 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011
Table 47 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011
Table 48 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2011
Table 49 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 50 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 51 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 52 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Definitions
Published Data Comparisons
Summary 11 Research Sources

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Related research categories

By sector: Spirits

By market: Mexico (in North America), Mexico (in BRICM)