Spirits in Latin America to 2014

Published: June 2010

Publisher: Datamonitor

Product ref: 92637

Pages: 152

Format: PDF

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Report description

Introduction

This databook provides key data and information on the spirits market covering eight countries in Latin America. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope
  • Contains information on eight categories; whisk(e)y, specialty spirits, rum, brandy, gin & genever, vodka, liqueurs, and tequila & mezcal
  • Market, category and segment level information on value and volume with historic (2004-09) and forecast (2010-14) data
  • Category level company share as well as distribution share information for 2008 and 2009
  • Review of the top two companies within the spirits market, including company overview, key facts and business description
Highlights

The market for spirits in Latin America increased at a compound annual growth rate o f2.2% between 2004 and 2009.

The specialty spirits category led the spirits market in Latin America, accounting for a share of 31.1%.

The leading players in the Latin American spirits market include Industrias Müller de Bebidas Ltda, Pernod Ricard and Engarrafamento Pitu Ltda.

Reasons to Purchase
  • Develop business strategies by understanding the quantitative trends within the spirits market in Latin America
  • Design effective marketing and sales strategies by identifying key market categories and segments
  • Identify key players within the market to plan lucrative M&A, partnerships and agreements

Table of contents

Chapter 1 Executive Summary
Summary market level: spirits
Summary category level: brandy
Summary category level: liqueurs
Summary category level: rum
Summary category level: specialty spirits
Summary category level: gin & genever
Summary category level: whisk(e)y
Summary category level: tequila & mezcal
Summary category level: vodka

Chapter 2 Introduction
What is this report about?
How to use this report
Market definition

Chapter 3 Overview
Value Analysis
Volume Analysis

Chapter 4 Latin America Spirits: Market Overview
Value analysis (US Dollar), 2004-09
Value analysis (US Dollar), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 5 Leading Company Profile
Pernod Ricard SA

Chapter 6 Category Analysis: Brandy
Value analysis (US Dollar), 2004-09
Value analysis (US Dollar), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 7 Category Analysis: Liqueurs
Value analysis (US Dollar), 2004-09
Value analysis (US Dollar), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 8 Category Analysis: Rum
Value analysis (US Dollar), 2004-09
Value analysis (US Dollar), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 9 Category Analysis: Specialty Spirits
Value analysis (US Dollar), 2004-09
Value analysis (US Dollar), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 10 Category Analysis: Gin & Genever
Value analysis (US Dollar), 2004-09
Value analysis (US Dollar), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 11 Category Analysis: Whisk(e)y
Value analysis (US Dollar), 2004-09
Value analysis (US Dollar), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 12 Category Analysis: Tequila & Mezcal
Value analysis (US Dollar), 2004-09
Value analysis (US Dollar), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 13 Category Analysis: Vodka
Value analysis (US Dollar), 2004-09
Value analysis (US Dollar), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 14 Research Methodology
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research

Chapter 15 Appendix
Future readings
How to contact experts in your industry
Disclaimer

LIST OF FIGURES
Figure 1: Spirits, Latin America, value by category ($m), 2004-14
Figure 2: Spirits, Latin America, category growth comparison, by value, 2004-14
Figure 3: Spirits, Latin America, volume by category (liters, million), 2004-14
Figure 4: Spirits, Latin America, category growth comparison, by volume, 2004-14
Figure 5: Spirits, Latin America, company share (top five companies) by volume (%), 2008-09
Figure 6: Spirits, Latin America, distribution channels by volume (%), 2008-09
Figure 7: Brandy, Latin America, value by segment ($m), 2004-14
Figure 8: Brandy, Latin America, category growth comparison, by value, 2004-14
Figure 9: Brandy, Latin America, volume by segment (liters, million), 2004-14
Figure 10: Brandy, Latin America, category growth comparison, by volume, 2004-14
Figure 11: Brandy, Latin America, company share (top five companies) by volume (%), 2008-09
Figure 12: Brandy, Latin America, distribution channels by volume (%), 2008-09
Figure 13: Liqueurs, Latin America, value by segment ($m), 2004-14
Figure 14: Liqueurs, Latin America, category growth comparison, by value, 2004-14
Figure 15: Liqueurs, Latin America, volume by segment (liters, million), 2004-14
Figure 16: Liqueurs, Latin America, category growth comparison, by volume, 2004-14
Figure 17: Liqueurs, Latin America, company share (top five companies) by volume (%), 2008-09
Figure 18: Liqueurs, Latin America, distribution channels by volume (%), 2008-09
Figure 19: Rum, Latin America, value by segment ($m), 2004-14
Figure 20: Rum, Latin America, category growth comparison, by value, 2004-14
Figure 21: Rum, Latin America, volume by segment (liters, million), 2004-14
Figure 22: Rum, Latin America, category growth comparison, by volume, 2004-14
Figure 23: Rum, Latin America, company share (top five companies) by volume (%), 2008-09
Figure 24: Rum, Latin America, distribution channels by volume (%), 2008-09
Figure 25: Specialty spirits, Latin America, value by segment ($m), 2004-14
Figure 26: Specialty spirits, Latin America, volume by segment (liters, million), 2004-14
Figure 27: Specialty spirits, Latin America, company share (top five companies) by volume (%), 2008-09
Figure 28: Specialty spirits, Latin America, distribution channels by volume (%), 2008-09
Figure 29: Gin & genever, Latin America, value ($m), 2004-14
Figure 30: Gin & genever, Latin America, volume (liters, million), 2004-14
Figure 31: Gin & genever, Latin America, company share (top five companies) by volume (%), 2008-09
Figure 32: Gin & genever, Latin America, distribution channels by volume (%), 2008-09
Figure 33: Whisk(e)y, Latin America, value by segment ($m), 2004-14
Figure 34: Whisk(e)y, Latin America, category growth comparison, by value, 2004-14
Figure 35: Whisk(e)y, Latin America, volume by segment (liters, million), 2004-14
Figure 36: Whisk(e)y, Latin America, category growth comparison, by volume, 2004-14
Figure 37: Whisk(e)y, Latin America, company share (top five companies) by volume (%), 2008-09
Figure 38: Whisk(e)y, Latin America, distribution channels by volume (%), 2008-09
Figure 39: Tequila & mezcal, Latin America, value ($m), 2004-14
Figure 40: Tequila & mezcal, Latin America, volume (liters, million), 2004-14
Figure 41: Tequila & mezcal, Latin America, company share (top five companies) by volume (%), 2008-09
Figure 42: Tequila & mezcal, Latin America, distribution channels by volume (%), 2008-09
Figure 43: Vodka, Latin America, value by segment ($m), 2004-14
Figure 44: Vodka, Latin America, category growth comparison, by value, 2004-14
Figure 45: Vodka, Latin America, volume by segment (liters, million), 2004-14
Figure 46: Vodka, Latin America, category growth comparison, by volume, 2004-14
Figure 47: Vodka, Latin America, company share (top five companies) by volume (%), 2008-09
Figure 48: Vodka, Latin America, distribution channels by volume (%), 2008-09
Figure 49: Annual data review process

LIST OF TABLES
Table 1: Spirits category definitions
Table 2: Spirits distribution channels
Table 3: Spirits, Latin America, value (country-wise), 2004-09 ($m)
Table 4: Spirits, Latin America, value (country-wise) forecast, 2009-14 ($m)
Table 5: Spirits, Latin America, volume (country-wise), 2004-09 (liters, million)
Table 6: Spirits, Latin America, volume (country-wise) forecast, 2009-14 (liters, million)
Table 7: Spirits, Latin America, value by category ($m), 2004-09
Table 8: Spirits, Latin America, value forecast by category ($m), 2009-14
Table 9: Spirits, Latin America, volume by category (liters, million), 2004-09
Table 10: Spirits, Latin America, volume forecast by category (liters, million), 2009-14
Table 11: Spirits, Latin America, company share (top 20 companies) by volume (%), 2008-09
Table 12: Spirits, Latin America, volume by company (liters, million), 2008-09
Table 13: Spirits, Latin America, distribution channels by volume (%), 2008-09
Table 14: Spirits, Latin America, volume by distribution channel (liters, million), 2008-09
Table 15: Spirits, Latin America, expenditure per capita ($), 2004-09
Table 16: Spirits, Latin America, forecast expenditure per capita ($), 2009-14
Table 17: Spirits, Latin America, consumption per capita (liters), 2004-09
Table 18: Spirits, Latin America, forecast consumption per capita (liters), 2009-14
Table 19: Pernod Ricard SA key facts
Table 20: Brandy, Latin America, value by segment ($m), 2004-09
Table 21: Brandy, Latin America, value forecast by segment ($m), 2009-14
Table 22: Brandy, Latin America, volume by segment (liters, million), 2004-09
Table 23: Brandy, Latin America, volume forecast by segment (liters, million), 2009-14
Table 24: Brandy, Latin America, company share (top 20 companies) by volume (%), 2008-09
Table 25: Brandy, Latin America, volume by company (liters, million), 2008-09
Table 26: Brandy, Latin America, distribution channels by volume (%), 2008-09
Table 27: Brandy, Latin America, volume by distribution channel (liters, million), 2008-09
Table 28: Brandy, Latin America, expenditure per capita ($), 2004-09
Table 29: Brandy, Latin America, forecast expenditure per capita ($), 2009-14
Table 30: Brandy, Latin America, consumption per capita (liters), 2004-09
Table 31: Brandy, Latin America, forecast consumption per capita (liters), 2009-14
Table 32: Liqueurs, Latin America, value by segment ($m), 2004-09
Table 33: Liqueurs, Latin America, value forecast by segment ($m), 2009-14
Table 34: Liqueurs, Latin America, volume by segment (liters, million), 2004-09
Table 35: Liqueurs, Latin America, volume forecast by segment (liters, million), 2009-14
Table 36: Liqueurs, Latin America, company share (top 20 companies) by volume (%), 2008-09
Table 37: Liqueurs, Latin America, volume by company (liters, million), 2008-09
Table 38: Liqueurs, Latin America, distribution channels by volume (%), 2008-09
Table 39: Liqueurs, Latin America, volume by distribution channel (liters, million), 2008-09
Table 40: Liqueurs, Latin America, expenditure per capita ($), 2004-09
Table 41: Liqueurs, Latin America, forecast expenditure per capita ($), 2009-14
Table 42: Liqueurs, Latin America, consumption per capita (liters), 2004-09
Table 43: Liqueurs, Latin America, forecast consumption per capita (liters), 2009-14
Table 44: Rum, Latin America, value by segment ($m), 2004-09
Table 45: Rum, Latin America, value forecast by segment ($m), 2009-14
Table 46: Rum, Latin America, volume by segment (liters, million), 2004-09
Table 47: Rum, Latin America, volume forecast by segment (liters, million), 2009-14
Table 48: Rum, Latin America, company share (top 20 companies) by volume (%), 2008-09
Table 49: Rum, Latin America, volume by company (liters, million), 2008-09
Table 50: Rum, Latin America, distribution channels by volume (%), 2008-09
Table 51: Rum, Latin America, volume by distribution channel (liters, million), 2008-09
Table 52: Rum, Latin America, expenditure per capita ($), 2004-09
Table 53: Rum, Latin America, forecast expenditure per capita ($), 2009-14
Table 54: Rum, Latin America, consumption per capita (liters), 2004-09
Table 55: Rum, Latin America, forecast consumption per capita (liters), 2009-14
Table 56: Specialty spirits, Latin America, value by segment ($m), 2004-09
Table 57: Specialty spirits, Latin America, value forecast by segment ($m), 2009-14
Table 58: Specialty spirits, Latin America, volume by segment (liters, million), 2004-09
Table 59: Specialty spirits, Latin America, volume forecast by segment (liters, million), 2009-14
Table 60: Specialty spirits, Latin America, company share (top 20 companies) by volume (%), 2008-09
Table 61: Specialty spirits, Latin America, volume by company (liters, million), 2008-09
Table 62: Specialty spirits, Latin America, distribution channels by volume (%), 2008-09
Table 63: Specialty spirits, Latin America, volume by distribution channel (liters, million), 2008-09
Table 64: Specialty spirits, Latin America, expenditure per capita ($), 2004-09
Table 65: Specialty spirits, Latin America, forecast expenditure per capita ($), 2009-14
Table 66: Specialty spirits, Latin America, consumption per capita (liters), 2004-09
Table 67: Specialty spirits, Latin America, forecast consumption per capita (liters), 2009-14
Table 68: Gin & genever, Latin America, value ($m), 2004-09
Table 69: Gin & genever, Latin America, value forecast ($m), 2009-14
Table 70: Gin & genever, Latin America, volume (liters, million), 2004-09
Table 71: Gin & genever, Latin America, volume forecast (liters, million), 2009-14
Table 72: Gin & genever, Latin America, company share by volume (%), 2008-09
Table 73: Gin & genever, Latin America, volume by company (liters, million), 2008-09
Table 74: Gin & genever, Latin America, distribution channels by volume (%), 2008-09
Table 75: Gin & genever, Latin America, volume by distribution channel (liters, million), 2008-09
Table 76: Gin & genever, Latin America, expenditure per capita ($), 2004-09
Table 77: Gin & genever, Latin America, forecast expenditure per capita ($), 2009-14
Table 78: Gin & genever, Latin America, consumption per capita (liters), 2004-09
Table 79: Gin & genever, Latin America, forecast consumption per capita (liters), 2009-14
Table 80: Whisk(e)y, Latin America, value by segment ($m), 2004-09
Table 81: Whisk(e)y, Latin America, value forecast by segment ($m), 2009-14
Table 82: Whisk(e)y, Latin America, volume by segment (liters, million), 2004-09
Table 83: Whisk(e)y, Latin America, volume forecast by segment (liters, million), 2009-14
Table 84: Whisk(e)y, Latin America, company share by volume (%), 2008-09
Table 85: Whisk(e)y, Latin America, volume by company (liters, million), 2008-09
Table 86: Whisk(e)y, Latin America, distribution channels by volume (%), 2008-09
Table 87: Whisk(e)y, Latin America, volume by distribution channel (liters, million), 2008-09
Table 88: Whisk(e)y, Latin America, expenditure per capita ($), 2004-09
Table 89: Whisk(e)y, Latin America, forecast expenditure per capita ($), 2009-14
Table 90: Whisk(e)y, Latin America, consumption per capita (liters), 2004-09
Table 91: Whisk(e)y, Latin America, forecast consumption per capita (liters), 2009-14
Table 92: Tequila & mezcal, Latin America, value ($m), 2004-09
Table 93: Tequila & mezcal, Latin America, value forecast ($m), 2009-14
Table 94: Tequila & mezcal, Latin America, volume (liters, million), 2004-09
Table 95: Tequila & mezcal, Latin America, volume forecast (liters, million), 2009-14
Table 96: Tequila & mezcal, Latin America, company share by volume (%), 2008-09
Table 97: Tequila & mezcal, Latin America, volume by company (liters, million), 2008-09
Table 98: Tequila & mezcal, Latin America, distribution channels by volume (%), 2008-09
Table 99: Tequila & mezcal, Latin America, volume by distribution channel (liters, million), 2008-09
Table 100: Tequila & mezcal, Latin America, expenditure per capita ($), 2004-09
Table 101: Tequila & mezcal, Latin America, forecast expenditure per capita ($), 2009-14
Table 102: Tequila & mezcal, Latin America, consumption per capita (liters), 2004-09
Table 103: Tequila & mezcal, Latin America, forecast consumption per capita (liters), 2009-14
Table 104: Vodka, Latin America, value by segment ($m), 2004-09
Table 105: Vodka, Latin America, value forecast by segment ($m), 2009-14
Table 106: Vodka, Latin America, volume by segment (liters, million), 2004-09
Table 107: Vodka, Latin America, volume forecast by segment (liters, million), 2009-14
Table 108: Vodka, Latin America, company share (top 20 companies) by volume (%), 2008-09
Table 109: Vodka, Latin America, volume by company (liters, million), 2008-09
Table 110: Vodka, Latin America, distribution channels by volume (%), 2008-09
Table 111: Vodka, Latin America, volume by distribution channel (liters, million), 2008-09
Table 112: Vodka, Latin America, expenditure per capita ($), 2004-09
Table 113: Vodka, Latin America, forecast expenditure per capita ($), 2009-14
Table 114: Vodka, Latin America, consumption per capita (liters), 2004-09
Table 115: Vodka, Latin America, forecast consumption per capita (liters), 2009-14

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Related research categories

By sector: Spirits