Spirits in Kazakhstan
Report description
In 2011 consumers’ incomes started to become more stable and increase as a result of economic growth in the country. Consequently they started to purchase more expensive spirits, with vodka remaining the key category, whereas during the economic downturn consumers switched to more affordable alternatives. Increasingly popular were spirits such as rum, whiskies and expensive liqueurs, which are considered super-premium drinks and of high quality. Consumers become more sophisticated and affluent...
Euromonitor International's Spirits in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?- Get a detailed picture of the Spirits market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Table of contents
HeadlinesTrends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Spirits by Category: Total Volume 2006-2011
Table 2 Sales of Spirits by Category: Total Value 2006-2011
Table 3 Sales of Spirits by Category: % Total Volume Growth 2006-2011
Table 4 Sales of Spirits by Category: % Total Value Growth 2006-2011
Table 5 Sales of Spirits by On-trade vs Off-trade Split: Volume 2006-2011
Table 6 Sales of Spirits by On-trade vs Off-trade Split: Value 2006-2011
Table 7 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2006-2011
Table 8 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2006-2011
Table 9 Gin Production, Imports and Exports: Total Volume 2005-2010
Table 10 Liqueurs Production, Imports and Exports: Total Volume 2005-2010
Table 11 Vodka Production, Imports and Exports: Total Volume 2005-2010
Table 12 Company Shares of Spirits by National Brand Owner 2007-2011
Table 13 Company Shares of Spirits by Global Brand Owner 2007-2011
Table 14 Brand Shares of Spirits 2008-2011
Table 15 Forecast Sales of Spirits by Category: Total Volume 2011-2016
Table 16 Forecast Sales of Spirits by Category: Total Value 2011-2016
Table 17 Forecast Sales of Spirits by Category: % Total Volume Growth 2011-2016
Table 18 Forecast Sales of Spirits by Category: % Total Value Growth 2011-2016
Executive Summary
Economic Recovery and Rising Incomes Drive Growth in 2011
Excise Duty Increases Impact Unit Prices
Beer Category Held by Two Main Breweries
Small Grocery Retailers Remain Key Channel
Alcoholic Drinks Expected To See Further Growth
Market Background
Legislation
Taxation and Duty Levies
Table 19 Taxation and Duty Levies on Alcoholic Drinks 2011
Table 20 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2011
Table 21 Selling Margin of a Typical Beer Brand 2011 - Karagandinskoe
Table 22 Selling Margin of a Typical Wine Brand 2011 - Sovetskoye Shampanskoye
Table 23 Selling Margin of a Typical Spirits Brand 2011 - Haoma Gold
Operating Environment
Contraband/parallel Trade
Key New Product Launches
Summary 1 Key New Product Developments 2010-2011
Market Indicators
Table 24 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011
Market Data
Table 25 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011
Table 26 Sales of Alcoholic Drinks by Category: Total Value 2006-2011
Table 27 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011
Table 28 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011
Table 29 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011
Table 30 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011
Table 31 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011
Table 32 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011
Table 33 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011
Table 34 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011
Table 35 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2011
Table 36 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 37 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 38 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 39 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Definitions
Published Data Comparisons
Summary 2 Research Sources
The just-drinks office is currently: Closed
Office opening hours
Mon-Thursdays 9:00am-5:30pm
Fridays 9:00am-4:30pm
The office is closed during weekends.
Current time at just-drinks headquarters: 8:29am (Wednesday, 19 June 2013)
Need help? Contact the research team
