Spirits in Japan

Published: August 2013

Publisher: Euromonitor Plc

Product ref: 179605

Pages: 59

Format: PDF

Delivery: Immediate download

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Price: $ 900.00

Report description

Spirits contracted by 1% in total volume terms in 2012. This is mainly due to the continuous contraction of shochu, which accounts for 84% share of the category. The general trend of consumers to stay away from alcoholic beverages combined with the lack of innovative marketing activities led to the continuous contraction of shochu. In contrast to the declining trend of the overall category, many spirits such as whiskies, rum and tequila showed positive growth in 2012.

Euromonitor International's Spirits in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Spirits market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin, Other Blended Scotch and Dark and White Rum Whisky Price Band Methodology
Summary 1 Benchmark Brands 2012
Category Data
Table 1 Sales of Spirits by Category: Total Volume 2007-2012
Table 2 Sales of Spirits by Category: Total Value 2007-2012
Table 3 Sales of Spirits by Category: % Total Volume Growth 2007-2012
Table 4 Sales of Spirits by Category: % Total Value Growth 2007-2012
Table 5 Sales of Spirits by On-trade vs Off-trade: Volume 2007-2012
Table 6 Sales of Spirits by On-trade vs Off-trade: Value 2007-2012
Table 7 Sales of Spirits by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 8 Sales of Spirits by On-trade vs Off-trade: % Value Growth 2007-2012
Table 9 Sales of Dark Rum by Price Platform: % Total Volume 2007-2012
Table 10 Sales of White Rum by Price Platform: % Total Volume 2007-2012
Table 11 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2007-2012
Table 12 Sales of Gin by Price Platform: % Total Volume 2007-2012
Table 13 Sales of Vodka by Price Platform: % Total Volume 2007-2012
Table 14 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2007-2012
Table 15 GBO Company Shares of Spirits: % Total Volume 2008-2012
Table 16 NBO Company Shares of Spirits: % Total Volume 2008-2012
Table 17 LBN Brand Shares of Spirits: % Total Volume 2009-2012
Table 18 Production, Imports and Exports of Spirits: Total Volume 2006-2011
Table 19 Imports of Spirits by Country of Origin: Total Volume 2006-2011
Table 20 Imports of Spirits by Country of Origin: Total Value 2006-2011
Table 21 Exports of Spirits by Country of Destination: Total Volume 2006-2011
Table 22 Exports of Spirits by Country of Destination: Total Value 2006-2011
Table 23 Production, Imports and Exports of Brandy & Cognac: Total Volume 2006-2011
Table 24 Production, Imports and Exports of Rum: Total Volume 2006-2011
Table 25 Production, Imports and Exports of Whiskies: Total Volume 2006-2011
Table 26 Production, Imports and Exports of Gin: Total Volume 2006-2011
Table 27 Production, Imports and Exports of Vodka: Total Volume 2006-2011
Table 28 Forecast Sales of Spirits by Category: Total Volume 2012-2017
Table 29 Forecast Sales of Spirits by Category: Total Value 2012-2017
Table 30 Forecast Sales of Spirits by Category: % Total Volume Growth 2012-2017
Table 31 Forecast Sales of Spirits by Category: % Total Value Growth 2012-2017
Asahi Breweries Ltd in Alcoholic Drinks (japan)
Strategic Direction
Key Facts
Summary 2 Asahi Breweries Ltd: Key Facts
Summary 3 Asahi Breweries Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Asahi Breweries Ltd: Competitive Position 2012
Choya Umeshu Co Ltd in Alcoholic Drinks (japan)
Strategic Direction
Key Facts
Summary 5 Choya Umeshu Co Ltd: Key Facts
Summary 6 Choya Umeshu Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Choya Umeshu Co Ltd: Competitive Position 2012
Kirin Brewery Co Ltd in Alcoholic Drinks (japan)
Strategic Direction
Key Facts
Summary 8 Kirin Brewery Co Ltd: Key Facts
Summary 9 Kirin Brewery Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 Kirin Brewery Co Ltd: Competitive Position 2012
Mercian Corp in Alcoholic Drinks (japan)
Strategic Direction
Key Facts
Summary 11 Mercian Corp: Key Facts
Company Background
Production
Competitive Positioning
Summary 12 Mercian Corp: Competitive Position 2012
Sapporo Breweries Ltd in Alcoholic Drinks (japan)
Strategic Direction
Key Facts
Summary 13 Sapporo Breweries Ltd: Key Facts
Summary 14 Sapporo Breweries Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 15 Sapporo Breweries Ltd: Competitive Position 2012
Suntory Holdings Ltd in Alcoholic Drinks (japan)
Strategic Direction
Key Facts
Summary 16 Suntory Holdings Ltd: Key Facts
Summary 17 Suntory Holdings Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 18 Suntory Holdings Ltd: Competitive Position 2012
Takara Shuzo Co Ltd in Alcoholic Drinks (japan)
Strategic Direction
Key Facts
Summary 19 Takara Shuzo Co Ltd: Key Facts
Summary 20 Takara Shuzo Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 21 Takara Shuzo Co Ltd: Competitive Position 2012
Executive Summary
Several Breakout Hit Categories for 2012
Domestic Players Continue To Drive New Concepts and Trends
Consumers Move Away From Traditional Channels
Consumers Expected To Stay in Home Environment for Alcoholic Consumption
Key Trends and Developments
Consumption of Alcoholic Drinks Stimulated A Year After the Earthquake
Smaller Packages Increase Presence Due To the Demographic Shift
Shift of Consumer Mindset Leads To the Growth of Grape Wine
Key New Product Launches
Summary 22 Key New Product Developments 2011-2012
Specialist Retailers Continue To Struggle
Summary 23 Leading Specialist Retailers 2012
Market Merger and Acquisition Activity
Market Background
Legislation
Table 32 Number of On-trade Establishments by Type 2007-2012
Taxation and Duty Levies
Table 33 Taxation and Duty Levies on Alcoholic Drinks 2012
Table 34 Typical Wholesaler and Retailer Mark-ups by Sector 2012
Table 35 Selling Margin of a Typical Beer Brand in Retail Channel that uses Wholesalers 2012
Table 36 Selling Margin of a Typical Beer Brand in Retail Channel that does not use Wholesalers 2012
Table 37 Selling Margin of a Typical Wine Brand in Retail Channel that uses Wholesalers 2012
Table 38 Selling Margin of a Typical Wine Brand in Retail Channel that Does Not Use Wholesalers 2012
Table 39 Selling Margin of a Typical Spirits Brand in Retail Channel that uses Wholesalers 2012
Table 40 Selling Margin of a Typical Spirits Brand in Retail Channel that does not use Wholesalers 2012
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 41 Retail Consumer Expenditure on Alcoholic Drinks 2007-2012
Market Data
Table 42 Sales of Alcoholic Drinks by Category: Total Volume 2007-2012
Table 43 Sales of Alcoholic Drinks by Category: Total Value 2007-2012
Table 44 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2007-2012
Table 45 Sales of Alcoholic Drinks by Category: % Total Value Growth 2007-2012
Table 46 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Volume 2012
Table 47 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Value 2012
Table 48 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Volume 2012
Table 49 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Value 2012
Table 50 GBO Company Shares of Alcoholic Drinks: % Total Volume 2008-2012
Table 51 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2007-2012
Table 52 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2012
Table 53 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 54 Forecast Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 55 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 56 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Definitions
Published Data Comparisons
Sources
Summary 24 Research Sources













Price: $ 900.00

Related research categories

By sector: Spirits

By market: Japan (in Asia)