Spirits in Guatemala

Spirits total volume sales increased by 3% in 2011 to reach 36.6 million litres. Aguardiente is the most popular spirits area in Guatemala, accounting for 48% of total volume sales in 2011, and is followed by white rum (41%). Despite the area’s good performance, it still has some important challenges to face in the future in order to realise its full potential. Sales of contraband and illegally manufactured products come at the expense of legal companies. According to industry sources,...

Euromonitor international's Spirits in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Spirits market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor international has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor international has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Spirits by Category: Total Volume 2006-2011
Table 2 Sales of Spirits by Category: Total Value 2006-2011
Table 3 Sales of Spirits by Category: % Total Volume Growth 2006-2011
Table 4 Sales of Spirits by Category: % Total Value Growth 2006-2011
Table 5 Sales of Spirits by On-trade vs Off-trade Split: Volume 2006-2011
Table 6 Sales of Spirits by On-trade vs Off-trade Split: Value 2006-2011
Table 7 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2006-2011
Table 8 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2006-2011
Table 9 Spirits Production, Imports and Exports: Total Volume 2005-2010
Table 10 Spirits Imports by Country of Origin: Total Volume 2005-2010
Table 11 Spirits Imports by Country of Origin: Total Value 2005-2010
Table 12 Spirits Exports by Country of Destination: Total Volume 2005-2010
Table 13 Spirits Exports by Country of Destination: Total Value 2005-2010
Table 14 Brandy & Cognac Production, Imports and Exports: Total Volume 2005-2010
Table 15 Rum Production, Imports and Exports: Total Volume 2005-2010
Table 16 Vodka Production, Imports and Exports: Total Volume 2005-2010
Table 17 Whiskies Production, Imports and Exports: Total Volume 2005-2010
Table 18 Company Shares of Spirits by National Brand Owner 2007-2011
Table 19 Company Shares of Spirits by Global Brand Owner 2007-2011
Table 20 Brand Shares of Spirits 2008-2011
Table 21 Forecast Sales of Spirits by Category: Total Volume 2011-2016
Table 22 Forecast Sales of Spirits by Category: Total Value 2011-2016
Table 23 Forecast Sales of Spirits by Category: % Total Volume Growth 2011-2016
Table 24 Forecast Sales of Spirits by Category: % Total Value Growth 2011-2016
Distribuidora Marte SA in Alcoholic Drinks (Guatemala)
Strategic Direction
Key Facts
Summary 1 Distribuidora Marte S.A.: Key Facts
Summary 2 Distribuidora Marte S.A.: Operational indicators
internet Strategy
Company Background
Chart 1 Distribuidora Marte SA: Vinoteca in Guatemala City, zone 14
Private Label
Competitive Positioning
industrias Licoreras De Guatemala in Alcoholic Drinks (Guatemala)
Strategic Direction
Key Facts
Summary 3 industrias Licoreras de Guatemala SA: Key Facts
Company Background
Production
Summary 4 industrias Licoreras de Guatemala SA: Production Statistics 2011
Competitive Positioning
Summary 5 industrias Licoreras de Guatemala SA: Competitive Position 2011
Executive Summary
Better Economic Conditions But Still Some Problems To Tackle
Premiumisation Efforts Aiming To Revitalise the Area
Domestic Companies Continue To Lead Sales
increasing Sales Share of Modern Distribution Channels
Positive Future
Market Background
Legislation
Taxation and Duty Levies
Table 25 Taxation and Duty Levies on Alcoholic Drinks 2011
Table 26 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2011
Table 27 Selling Margin of a Typical Beer Brand 2011
Table 28 Selling Margin of a Typical Spirits Brand 2011
Operating Environment
Key New Product Launches
Summary 6 Key New Product Developments 2010-2011
Market indicators
Table 29 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011
Market Data
Table 30 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011
Table 31 Sales of Alcoholic Drinks by Category: Total Value 2006-2011
Table 32 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011
Table 33 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011
Table 34 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011
Table 35 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011
Table 36 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011
Table 37 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011
Table 38 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011
Table 39 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011
Table 40 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2011
Table 41 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 42 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 43 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 44 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Definitions
Published Data Comparisons
Sources
Summary 7 Research Sources

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Related research categories

By sector: Spirits

By market: Guatemala (in North America)