Spirits in Germany

Overall volume sales of spirits registered a decline of 1% in 2011, although there were different developments across different spirit types. More traditional alcoholic beverages, such as korn and obstbrand, declined significantly in volume sales, with newer types of spirits like vodka outperforming them. The increasing popularity of cocktails was one the main drivers of growth for “mixable” spirits.

Euromonitor International's Spirits in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Spirits market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin and Other Blended Scotch Whisky Price Band Methodology
Summary 1 Benchmark Brands 2011
Category Data
Table 1 Sales of Spirits by Category: Total Volume 2006-2011
Table 2 Sales of Spirits by Category: Total Value 2006-2011
Table 3 Sales of Spirits by Category: % Total Volume Growth 2006-2011
Table 4 Sales of Spirits by Category: % Total Value Growth 2006-2011
Table 5 Sales of Spirits by On-trade vs Off-trade Split: Volume 2006-2011
Table 6 Sales of Spirits by On-trade vs Off-trade Split: Value 2006-2011
Table 7 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2006-2011
Table 8 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2006-2011
Table 9 Sales of Gin by Price Platform 2006-2011
Table 10 Sales of Other Blended Scotch Whisky by Price Platform 2006-2011
Table 11 Sales of Vodka by Price Platform 2006-2011
Table 12 Sales of Flavoured vs Non-flavoured Vodka 2006-2011
Table 13 Spirits Production, Imports and Exports: Total Volume 2005-2010
Table 14 Spirits Imports by Country of Origin: Total Volume 2005-2010
Table 15 Spirits Imports by Country of Origin: Total Value 2005-2010
Table 16 Spirits Exports by Country of Destination: Total Volume 2005-2010
Table 17 Spirits Exports by Country of Destination: Total Value 2005-2010
Table 18 Brandy & Cognac Production, Imports and Exports: Total Volume 2005-2010
Table 19 Gin Production, Imports and Exports: Total Volume 2005-2010
Table 20 Liqueurs Production, Imports and Exports: Total Volume 2005-2010
Table 21 Rum Production, Imports and Exports: Total Volume 2005-2010
Table 22 Tequila Production, Imports and Exports: Total Volume 2005-2010
Table 23 Vodka Production, Imports and Exports: Total Volume 2005-2010
Table 24 Whiskies Production, Imports and Exports: Total Volume 2005-2010
Table 25 Company Shares of Spirits by National Brand Owner 2007-2011
Table 26 Company Shares of Spirits by Global Brand Owner 2007-2011
Table 27 Brand Shares of Spirits 2008-2011
Table 28 Forecast Sales of Spirits by Category: Total Volume 2011-2016
Table 29 Forecast Sales of Spirits by Category: Total Value 2011-2016
Table 30 Forecast Sales of Spirits by Category: % Total Volume Growth 2011-2016
Table 31 Forecast Sales of Spirits by Category: % Total Value Growth 2011-2016
Berentzen-gruppe AG in Alcoholic Drinks (germany)
Strategic Direction
Key Facts
Summary 2 Berentzen Gruppe AG: Key Facts
Summary 3 Berentzen Gruppe AG: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Berentzen Gruppe AG: Competitive Position 2011
Hardenberg Wilthen AG in Alcoholic Drinks (germany)
Strategic Direction
Key Facts
Summary 5 Hardenberg Wilthen AG: Key Facts
Company Background
Production
Summary 6 Hardenberg Wilthen AG: Production Statistics 2011
Competitive Positioning
Summary 7 Hardenberg Wilthen AG: Competitive Position 2011
Henkell & Co Sektkellerei Kg in Alcoholic Drinks (germany)
Strategic Direction
Key Facts
Summary 8 Henkell & Co Sektkellerei KG: Key Facts
Summary 9 Henkell & Co Sektkellerei KG: Operational Indicators
Company Background
Production
Summary 10 Henkell & Co Sektkellerei KG: Production Statistics 2011
Competitive Positioning
Summary 11 Henkell & Co Sektkellerei KG: Competitive Position 2011
Executive Summary
Alcoholic Drinks Register Improved Performance in 2011
Consolidation in the Industry Intensifies
Big Local Breweries Occupy the Top Positions
On-trade Continues To Suffer With Consumers Still Reluctant To Go Out
Further Decline in Volume and Value Sales Expected in the Forecast Period
Key Trends and Developments
Shrinking and Ageing Population Affects Demand for Alcoholic Drinks
On- Trade Continues To Suffer From Consumers' Price Concerns
Premium Carves A Niche Amidst Strong Presence of Private Label
Key New Product Launches
Summary 12 Key New Product Developments 2010-2011
Specialist Retailers
Summary 13 Leading Specialist Retailers 2011
Market Merger and Acquisition Activity
Summary 14 Merger and Acquisition Activity 2010-2011
Market Background
Legislation
Table 32 Number of On-trade Establishments by Type 2006-2010
Taxation and Duty Levies
Table 33 Taxation and Duty Levies on Alcoholic Drinks 2011
Table 34 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories2011
Table 35 Selling Margin of a Typical Beer Brand 2011 - Oettinger
Table 36 Selling Margin of a Typical Wine Brand 2011 - Blanchet
Table 37 Selling Margin of a Typical Spirits Brand 2011 - Wilthener Goldkrone Spirituosen Spezialität
Operating Environment
Market Indicators
Table 38 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011
Market Data
Table 39 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011
Table 40 Sales of Alcoholic Drinks by Category: Total Value 2006-2011
Table 41 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011
Table 42 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011
Table 43 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011
Table 44 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011
Table 45 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011
Table 46 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011
Table 47 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011
Table 48 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011
Table 49 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2011
Table 50 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 51 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 52 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 53 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Definitions
Published Data Comparisons
Sources
Summary 15 Research Sources

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Related research categories

By sector: Spirits

By market: Germany (in Europe)