Spirits in Georgia

Sales of spirits (in total volume terms) are composed largely of vodka with an 83% share in 2011. Vodka is therefore the driving force of the entire category. On the other hand, given the economic state of Georgia, mass consumption is orientated towards the cheapest products. in 2011, the overall increase in prices also resulted in increased prices for the cheapest vodka. in the past, the cheapest vodka had been Gomi (Gomi Spirit & Vodka Company), at GEL3.3 per 500ml bottle, but now the...

Euromonitor international's Spirits in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Spirits market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor international has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor international has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Spirits by Category: Total Volume 2006-2011
Table 2 Sales of Spirits by Category: Total Value 2006-2011
Table 3 Sales of Spirits by Category: % Total Volume Growth 2006-2011
Table 4 Sales of Spirits by Category: % Total Value Growth 2006-2011
Table 5 Sales of Spirits by On-trade vs Off-trade Split: Volume 2006-2011
Table 6 Sales of Spirits by On-trade vs Off-trade Split: Value 2006-2011
Table 7 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2006-2011
Table 8 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2006-2011
Table 9 Brandy & Cognac Production, Imports and Exports: Total Volume 2005-2010
Table 10 Vodka Production, Imports and Exports: Total Volume 2005-2010
Table 11 Company Shares of Spirits by National Brand Owner 2007-2011
Table 12 Company Shares of Spirits by Global Brand Owner 2007-2011
Table 13 Brand Shares of Spirits 2008-2011
Table 14 Forecast Sales of Spirits by Category: Total Volume 2011-2016
Table 15 Forecast Sales of Spirits by Category: Total Value 2011-2016
Table 16 Forecast Sales of Spirits by Category: % Total Volume Growth 2011-2016
Table 17 Forecast Sales of Spirits by Category: % Total Value Growth 2011-2016
Executive Summary
Recovery of Alcoholic Drinks After Economic Recession
Price Growth for Alcoholic Drinks in 2011
increased Share of Import Products
Minimal Changes in Distribution Channels
Slow But Steady Growth Over Forecast Period
Market Background
Legislation
Table 18 Number of On-Trade Establishments by Type 2006-2010
Taxation and Duty Levies
Table 19 Taxation and Duty Levies on Alcoholic Drinks 2011
Table 20 Typical Wholesaler and Retailer Off-Trade Mark-Ups by Selected Categories 2011
Table 21 Selling Margin of a Typical Beer Brand 2011 (Natakhtari)
Table 22 Selling Margin of a Typical Wine Brand 2011 (Kindzmarauli)
Table 23 Selling Margin of a Typical Spirits Brand 2011 (Gomi)
Operating Environment
Contraband/parallel Trade
Duty-free
Cross-border/private Imports
Key New Product Launches
Summary 1 Key New Product Developments 2010-2011
Market indicators
Table 24 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011
Market Data
Table 25 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011
Table 26 Sales of Alcoholic Drinks by Category: Total Value 2006-2011
Table 27 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011
Table 28 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011
Table 29 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011
Table 30 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011
Table 31 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011
Table 32 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011
Table 33 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011
Table 34 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011
Table 35 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2011
Table 36 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 37 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 38 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 39 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Definitions
Sources
Summary 2 Research Sources

Tweet

Related research categories

By sector: Spirits

By market: Georgia (in Europe)