Spirits in France to 2014

This databook provides key data and information on the spirits market in France. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

• Contains information on eight categories; whisk(e)y, gin & genever, liqueurs, vodka, tequila & mezcal, rum, specialty spirits and brandy
• Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data
• Category level company and brand share as well as distribution share information for 2008 and 2009

The market for spirits in France increased at a compound annual growth rate of 3.9% between 2004 and 2009.

The whisk(e)y category led the spirits market in France, accounting for a share of 50.9%.

Leading players in French spirits market include Pernod Ricard, SVS La Martiniquaise and Marie Brizard & Roger International.

• Develop business strategies by understanding the quantitative trends within the spirits market in France
• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

Table of contents

Chapter 1 Executive Summary
Summary market level: spirits
Summary category level: brandy
Summary category level: liqueurs
Summary category level: rum
Summary category level: specialty spirits
Summary category level: gin & genever
Summary category level: whisk(e)y
Summary category level: tequila & mezcal
Summary category level: vodka

Chapter 2 Introduction
What is this report about?
How to use this report
Market definition

Chapter 3 Market Overview
Value analysis (Euro), 2004-09
Value analysis (Euro), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 4 Leading Company Profile
Pernod Ricard

Chapter 5 Category Analysis: Brandy
Value analysis (Euro), 2004-09
Value analysis (Euro), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 6 Category Analysis: Liqueurs
Value analysis (Euro), 2004-09
Value analysis (Euro), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 7 Category Analysis: Rum
Value analysis (Euro), 2004-09
Value analysis (Euro), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 8 Category Analysis: Specialty Spirits
Value analysis (Euro), 2004-09
Value analysis (Euro), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 9 Category Analysis: Gin & Genever
Value analysis (Euro), 2004-09
Value analysis (Euro), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 10 Category Analysis: Whisk(e)y
Value analysis (Euro), 2004-09
Value analysis (Euro), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 11 Category Analysis: Tequila & Mezcal
Value analysis (Euro), 2004-09
Value analysis (Euro), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 12 Category Analysis: Vodka
Value analysis (Euro), 2004-09
Value analysis (Euro), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 13 Country Comparison
Value
Volume
Market share

Chapter 14 New Product Development
Product launches over time
Recent product launches

Chapter 15 Macroeconomic Profile
Macroeconomic Indicators

Chapter 16 Research Methodology
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research

Chapter 17 Appendix
Future readings
How to contact experts in your industry
Disclaimer

LIST OF FIGURES
Figure 1: Spirits, France, value by category (€m), 2004-14
Figure 2: Spirits, France, category growth comparison, by value, 2004-14
Figure 3: Spirits, France, volume by category (liters, million), 2004-14
Figure 4: Spirits, France, category growth comparison, by volume, 2004-14
Figure 5: Spirits, France, company share by volume (%), 2008-09
Figure 6: Spirits, France, distribution channels by volume (%), 2008-09
Figure 7: Brandy, France, value by segment (€m), 2004-14
Figure 8: Brandy, France, category growth comparison, by value, 2004-14
Figure 9: Brandy, France, volume by segment (liters, million), 2004-14
Figure 10: Brandy, France, category growth comparison, by volume, 2004-14
Figure 11: Brandy, France, company share by volume (%), 2008-09
Figure 12: Brandy, France, distribution channels by volume (%), 2008-09
Figure 13: Liqueurs, France, value by segment (€m), 2004-14
Figure 14: Liqueurs, France, category growth comparison, by value, 2004-14
Figure 15: Liqueurs, France, volume by segment (liters, million), 2004-14
Figure 16: Liqueurs, France, category growth comparison, by volume, 2004-14
Figure 17: Liqueurs, France, company share by volume (%), 2008-09
Figure 18: Liqueurs, France, distribution channels by volume (%), 2008-09
Figure 19: Rum, France, value by segment (€m), 2004-14
Figure 20: Rum, France, category growth comparison, by value, 2004-14
Figure 21: Rum, France, volume by segment (liters, million), 2004-14
Figure 22: Rum, France, category growth comparison, by volume, 2004-14
Figure 23: Rum, France, company share by volume (%), 2008-09
Figure 24: Rum, France, distribution channels by volume (%), 2008-09
Figure 25: Specialty spirits, France, value by segment (€m), 2004-14
Figure 26: Specialty spirits, France, volume by segment (liters, million), 2004-14
Figure 27: Specialty spirits, France, company share by volume (%), 2008-09
Figure 28: Specialty spirits, France, distribution channels by volume (%), 2008-09
Figure 29: Gin & genever, France, value (€m), 2004-14
Figure 30: Gin & genever, France, volume (liters, million), 2004-14
Figure 31: Gin & genever, France, company share by volume (%), 2008-09
Figure 32: Gin & genever, France, distribution channels by volume (%), 2008-09
Figure 33: Whisk(e)y, France, value by segment (€m), 2004-14
Figure 34: Whisk(e)y, France, category growth comparison, by value, 2004-14
Figure 35: Whisk(e)y, France, volume by segment (liters, million), 2004-14
Figure 36: Whisk(e)y, France, category growth comparison, by volume, 2004-14
Figure 37: Whisk(e)y, France, company share by volume (%), 2008-09
Figure 38: Whisk(e)y, France, distribution channels by volume (%), 2008-09
Figure 39: Tequila & mezcal, France, value (€m), 2004-14
Figure 40: Tequila & mezcal, France, volume (liters, million), 2004-14
Figure 41: Tequila & mezcal, France, company share by volume (%), 2008-09
Figure 42: Tequila & mezcal, France, distribution channels by volume (%), 2008-09
Figure 43: Vodka, France, value by segment (€m), 2004-14
Figure 44: Vodka, France, category growth comparison, by value, 2004-14
Figure 45: Vodka, France, volume by segment (liters, million), 2004-14
Figure 46: Vodka, France, category growth comparison, by volume, 2004-14
Figure 47: Vodka, France, company share by volume (%), 2008-09
Figure 48: Vodka, France, distribution channels by volume (%), 2008-09
Figure 49: Global spirits market split (value terms, 2009), top five countries
Figure 50: Global spirits market value, 2004–09, top five countries
Figure 51: Global spirits market split (volume terms, 2009), top five countries
Figure 52: Global spirits market volume, 2004–09, top five countries
Figure 53: Annual data review process

LIST OF TABLES
Table 1: Spirits category definitions
Table 2: Spirits distribution channels
Table 3: Spirits, France, value by category (€m), 2004-09
Table 4: Spirits, France, value forecast by category (€m), 2009-14
Table 5: Spirits, France, value by category ($m), 2004-09
Table 6: Spirits, France, value forecast by category ($m), 2009-14
Table 7: Spirits, France, volume by category (liters, million), 2004-09
Table 8: Spirits, France, volume forecast by category (liters, million), 2009-14
Table 9: Spirits, France, brand share by volume (%), 2008-09
Table 10: Spirits, France, volume by brand (liters, million), 2008-09
Table 11: Spirits, France, company share by volume (%), 2008-09
Table 12: Spirits, France, volume by company (liters, million), 2008-09
Table 13: Spirits, France, distribution channels by volume (%), 2008-09
Table 14: Spirits, France, volume by distribution channel (liters, million), 2008-09
Table 15: Spirits, France, expenditure per capita (€), 2004-09
Table 16: Spirits, France, forecast expenditure per capita (€), 2009-14
Table 17: Spirits, France, expenditure per capita ($), 2004-09
Table 18: Spirits, France, forecast expenditure per capita ($), 2009-14
Table 19: Spirits, France, consumption per capita (liters), 2004-09
Table 20: Spirits, France, forecast consumption per capita (liters), 2009-14
Table 21: Pernod Ricard key facts
Table 22: Brandy, France, value by segment (€m), 2004-09
Table 23: Brandy, France, value forecast by segment (€m), 2009-14
Table 24: Brandy, France, value by segment ($m), 2004-09
Table 25: Brandy, France, value forecast by segment ($m), 2009-14
Table 26: Brandy, France, volume by segment (liters, million), 2004-09
Table 27: Brandy, France, volume forecast by segment (liters, million), 2009-14
Table 28: Brandy, France, brand share by volume (%), 2008-09
Table 29: Brandy, France, volume by brand (liters, million), 2008-09
Table 30: Brandy, France, company share by volume (%), 2008-09
Table 31: Brandy, France, volume by company (liters, million), 2008-09
Table 32: Brandy, France, distribution channels by volume (%), 2008-09
Table 33: Brandy, France, volume by distribution channel (liters, million), 2008-09
Table 34: Brandy, France, expenditure per capita (€), 2004-09
Table 35: Brandy, France, forecast expenditure per capita (€), 2009-14
Table 36: Brandy, France, expenditure per capita ($), 2004-09
Table 37: Brandy, France, forecast expenditure per capita ($), 2009-14
Table 38: Brandy, France, consumption per capita (liters), 2004-09
Table 39: Brandy, France, forecast consumption per capita (liters), 2009-14
Table 40: Liqueurs, France, value by segment (€m), 2004-09
Table 41: Liqueurs, France, value forecast by segment (€m), 2009-14
Table 42: Liqueurs, France, value by segment ($m), 2004-09
Table 43: Liqueurs, France, value forecast by segment ($m), 2009-14
Table 44: Liqueurs, France, volume by segment (liters, million), 2004-09
Table 45: Liqueurs, France, volume forecast by segment (liters, million), 2009-14
Table 46: Liqueurs, France, brand share by volume (%), 2008-09
Table 47: Liqueurs, France, volume by brand (liters, million), 2008-09
Table 48: Liqueurs, France, company share by volume (%), 2008-09
Table 49: Liqueurs, France, volume by company (liters, million), 2008-09
Table 50: Liqueurs, France, distribution channels by volume (%), 2008-09
Table 51: Liqueurs, France, volume by distribution channel (liters, million), 2008-09
Table 52: Liqueurs, France, expenditure per capita (€), 2004-09
Table 53: Liqueurs, France, forecast expenditure per capita (€), 2009-14
Table 54: Liqueurs, France, expenditure per capita ($), 2004-09
Table 55: Liqueurs, France, forecast expenditure per capita ($), 2009-14
Table 56: Liqueurs, France, consumption per capita (liters), 2004-09
Table 57: Liqueurs, France, forecast consumption per capita (liters), 2009-14
Table 58: Rum, France, value by segment (€m), 2004-09
Table 59: Rum, France, value forecast by segment (€m), 2009-14
Table 60: Rum, France, value by segment ($m), 2004-09
Table 61: Rum, France, value forecast by segment ($m), 2009-14
Table 62: Rum, France, volume by segment (liters, million), 2004-09
Table 63: Rum, France, volume forecast by segment (liters, million), 2009-14
Table 64: Rum, France, brand share by volume (%), 2008-09
Table 65: Rum, France, volume by brand (liters, million), 2008-09
Table 66: Rum, France, company share by volume (%), 2008-09
Table 67: Rum, France, volume by company (liters, million), 2008-09
Table 68: Rum, France, distribution channels by volume (%), 2008-09
Table 69: Rum, France, volume by distribution channel (liters, million), 2008-09
Table 70: Rum, France, expenditure per capita (€), 2004-09
Table 71: Rum, France, forecast expenditure per capita (€), 2009-14
Table 72: Rum, France, expenditure per capita ($), 2004-09
Table 73: Rum, France, forecast expenditure per capita ($), 2009-14
Table 74: Rum, France, consumption per capita (liters), 2004-09
Table 75: Rum, France, forecast consumption per capita (liters), 2009-14
Table 76: Specialty spirits, France, value by segment (€m), 2004-09
Table 77: Specialty spirits, France, value forecast by segment (€m), 2009-14
Table 78: Specialty spirits, France, value by segment ($m), 2004-09
Table 79: Specialty spirits, France, value forecast by segment ($m), 2009-14
Table 80: Specialty spirits, France, volume by segment (liters, million), 2004-09
Table 81: Specialty spirits, France, volume forecast by segment (liters, million), 2009-14
Table 82: Specialty spirits, France, brand share by volume (%), 2008-09
Table 83: Specialty spirits, France, volume by brand (liters, million), 2008-09
Table 84: Specialty spirits, France, company share by volume (%), 2008-09
Table 85: Specialty spirits, France, volume by company (liters, million), 2008-09
Table 86: Specialty spirits, France, distribution channels by volume (%), 2008-09
Table 87: Specialty spirits, France, volume by distribution channel (liters, million), 2008-09
Table 88: Specialty spirits, France, expenditure per capita (€), 2004-09
Table 89: Specialty spirits, France, forecast expenditure per capita (€), 2009-14
Table 90: Specialty spirits, France, expenditure per capita ($), 2004-09
Table 91: Specialty spirits, France, forecast expenditure per capita ($), 2009-14
Table 92: Specialty spirits, France, consumption per capita (liters), 2004-09
Table 93: Specialty spirits, France, forecast consumption per capita (liters), 2009-14
Table 94: Gin & genever, France, value (€m), 2004-09
Table 95: Gin & genever, France, value forecast (€m), 2009-14
Table 96: Gin & genever, France, value ($m), 2004-09
Table 97: Gin & genever, France, value forecast ($m), 2009-14
Table 98: Gin & genever, France, volume (liters, million), 2004-09
Table 99: Gin & genever, France, volume forecast (liters, million), 2009-14
Table 100: Gin & genever, France, brand share by volume (%), 2008-09
Table 101: Gin & genever, France, volume by brand (liters, million), 2008-09
Table 102: Gin & genever, France, company share by volume (%), 2008-09
Table 103: Gin & genever, France, volume by company (liters, million), 2008-09
Table 104: Gin & genever, France, distribution channels by volume (%), 2008-09
Table 105: Gin & genever, France, volume by distribution channel (liters, million), 2008-09
Table 106: Gin & genever, France, expenditure per capita (€), 2004-09
Table 107: Gin & genever, France, forecast expenditure per capita (€), 2009-14
Table 108: Gin & genever, France, expenditure per capita ($), 2004-09
Table 109: Gin & genever, France, forecast expenditure per capita ($), 2009-14
Table 110: Gin & genever, France, consumption per capita (liters), 2004-09
Table 111: Gin & genever, France, forecast consumption per capita (liters), 2009-14
Table 112: Whisk(e)y, France, value by segment (€m), 2004-09
Table 113: Whisk(e)y, France, value forecast by segment (€m), 2009-14
Table 114: Whisk(e)y, France, value by segment ($m), 2004-09
Table 115: Whisk(e)y, France, value forecast by segment ($m), 2009-14
Table 116: Whisk(e)y, France, volume by segment (liters, million), 2004-09
Table 117: Whisk(e)y, France, volume forecast by segment (liters, million), 2009-14
Table 118: Whisk(e)y, France, brand share by volume (%), 2008-09
Table 119: Whisk(e)y, France, volume by brand (liters, million), 2008-09
Table 120: Whisk(e)y, France, company share by volume (%), 2008-09
Table 121: Whisk(e)y, France, volume by company (liters, million), 2008-09
Table 122: Whisk(e)y, France, distribution channels by volume (%), 2008-09
Table 123: Whisk(e)y, France, volume by distribution channel (liters, million), 2008-09
Table 124: Whisk(e)y, France, expenditure per capita (€), 2004-09
Table 125: Whisk(e)y, France, forecast expenditure per capita (€), 2009-14
Table 126: Whisk(e)y, France, expenditure per capita ($), 2004-09
Table 127: Whisk(e)y, France, forecast expenditure per capita ($), 2009-14
Table 128: Whisk(e)y, France, consumption per capita (liters), 2004-09
Table 129: Whisk(e)y, France, forecast consumption per capita (liters), 2009-14
Table 130: Tequila & mezcal, France, value (€m), 2004-09
Table 131: Tequila & mezcal, France, value forecast (€m), 2009-14
Table 132: Tequila & mezcal, France, value ($m), 2004-09
Table 133: Tequila & mezcal, France, value forecast ($m), 2009-14
Table 134: Tequila & mezcal, France, volume (liters, million), 2004-09
Table 135: Tequila & mezcal, France, volume forecast (liters, million), 2009-14
Table 136: Tequila & mezcal, France, brand share by volume (%), 2008-09
Table 137: Tequila & mezcal, France, volume by brand (liters, million), 2008-09
Table 138: Tequila & mezcal, France, company share by volume (%), 2008-09
Table 139: Tequila & mezcal, France, volume by company (liters, million), 2008-09
Table 140: Tequila & mezcal, France, distribution channels by volume (%), 2008-09
Table 141: Tequila & mezcal, France, volume by distribution channel (liters, million), 2008-09
Table 142: Tequila & mezcal, France, expenditure per capita (€), 2004-09
Table 143: Tequila & mezcal, France, forecast expenditure per capita (€), 2009-14
Table 144: Tequila & mezcal, France, expenditure per capita ($), 2004-09
Table 145: Tequila & mezcal, France, forecast expenditure per capita ($), 2009-14
Table 146: Tequila & mezcal, France, consumption per capita (liters), 2004-09
Table 147: Tequila & mezcal, France, forecast consumption per capita (liters), 2009-14
Table 148: Vodka, France, value by segment (€m), 2004-09
Table 149: Vodka, France, value forecast by segment (€m), 2009-14
Table 150: Vodka, France, value by segment ($m), 2004-09
Table 151: Vodka, France, value forecast by segment ($m), 2009-14
Table 152: Vodka, France, volume by segment (liters, million), 2004-09
Table 153: Vodka, France, volume forecast by segment (liters, million), 2009-14
Table 154: Vodka, France, brand share by volume (%), 2008-09
Table 155: Vodka, France, volume by brand (liters, million), 2008-09
Table 156: Vodka, France, company share by volume (%), 2008-09
Table 157: Vodka, France, volume by company (liters, million), 2008-09
Table 158: Vodka, France, distribution channels by volume (%), 2008-09
Table 159: Vodka, France, volume by distribution channel (liters, million), 2008-09
Table 160: Vodka, France, expenditure per capita (€), 2004-09
Table 161: Vodka, France, forecast expenditure per capita (€), 2009-14
Table 162: Vodka, France, expenditure per capita ($), 2004-09
Table 163: Vodka, France, forecast expenditure per capita ($), 2009-14
Table 164: Vodka, France, consumption per capita (liters), 2004-09
Table 165: Vodka, France, forecast consumption per capita (liters), 2009-14
Table 166: Global spirits market value, 2009
Table 167: Global spirits market split (value terms ($m), 2009), top five countries
Table 168: Global spirits market volume, 2009
Table 169: Global spirits market split (volume terms, 2009), top five countries
Table 170: Leading players, top five countries
Table 171: France spirits new product launches reports, by company (top five companies), 2009
Table 172: France spirits new product launches SKUs, by company (top five companies), 2009
Table 173: France spirits new product launches (reports), by flavor and fragrances (top 10 flavors), 2009
Table 174: France spirits new product launches (reports), by ingredients (top 10 ingredients), 2009
Table 175: France spirits new product launches (reports), by package tags or claims, 2009
Table 176: France spirits new product launches - recent five launches (2009)
Table 177: France population, by age group, 2004-09 (millions)
Table 178: France population forecast, by age group, 2009-14 (millions)
Table 179: France population, by gender, 2004-09 (millions)
Table 180: France population forecast, by gender, 2009-14 (millions)
Table 181: France nominal GDP, 2004-09 (€bn, nominal prices)
Table 182: France nominal GDP forecast, 2009-14 (€bn, nominal prices)
Table 183: France real GDP, 2004-09 (€bn, 2000 prices)
Table 184: France real GDP forecast, 2009-14 (€bn, 2000 prices)
Table 185: France real GDP, 2004-09 ($bn, 2000 prices)
Table 186: France real GDP forecast, 2009-14 ($bn, 2000 prices)
Table 187: France consumer price index, 2004-09 (2000=100)
Table 188: France consumer price index, 2009-14 (2000=100)

Related research categories

By sector: Spirits

By market: France (in Europe)