Spirits in Egypt

Spirits witnessed drops in volume terms in Egypt primarily as a result of the sharp decline in tourism and hospitality industries due to the recent political uprising and economic turmoil. Spirits are extremely dependant on on-trade channels, which were the most affected channels during the early months after the uprising. This was mainly due to a curfew that was put in place and subsequent decline in horeca sales, mainly represented by hotels and other such travel accommodation and are which...

Euromonitor International's Spirits in Egypt report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Spirits market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Sector Background
Vodka, Gin and Other Blended Scotch Whisky Price Band Methodology
Summary 1 Benchmark Brands 2011
Category Data
Table 1 Sales of Spirits by Category: Total Volume 2006-2011
Table 2 Sales of Spirits by Category: Total Value 2006-2011
Table 3 Sales of Spirits by Category: % Total Volume Growth 2006-2011
Table 4 Sales of Spirits by Category: % Total Value Growth 2006-2011
Table 5 Sales of Spirits by On-trade vs Off-trade Split: Volume 2006-2011
Table 6 Sales of Spirits by On-trade vs Off-trade Split: Value 2006-2011
Table 7 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2006-2011
Table 8 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2006-2011
Table 9 Sales of Gin by Price Platform 2006-2011
Table 10 Sales of Other Blended Scotch Whisky by Price Platform 2006-2011
Table 11 Sales of Vodka by Price Platform 2006-2011
Table 12 Sales of Flavoured vs Non-flavoured Vodka 2006-2011
Table 13 Company Shares of Spirits by National Brand Owner 2007-2011
Table 14 Company Shares of Spirits by Global Brand Owner 2007-2011
Table 15 Brand Shares of Spirits 2008-2011
Table 16 Forecast Sales of Spirits by Category: Total Volume 2011-2016
Table 17 Forecast Sales of Spirits by Category: Total Value 2011-2016
Table 18 Forecast Sales of Spirits by Category: % Total Volume Growth 2011-2016
Table 19 Forecast Sales of Spirits by Category: % Total Value Growth 2011-2016
Al Ahram Beverages Co (abc) in Alcoholic Drinks (egypt)
Strategic Direction
Key Facts
Summary 2 Al Ahram Beverages Co (ABC): Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Al Ahram Beverages Co (ABC): Competitive Position 2011
Executive Summary
Economic Turmoil Slows Alcoholic Drinks Growth
Black Market Continues To Hinder Spirits' Sales
Al Ahram Beverages Continues To Dominate the Market
the On-trade Remains the Most Popular Channel Despite Challenges
Forecast Performance Is Expected To Improve Despite Scepticism
Key Trends and Developments
Political Instability Leads To Uncertainty Around the Market's Future
Extreme Taxation
Advertising Increases Throughout Egypt
Limited New Product Launches
Summary 4 Key New Product Developments 2011-2012
Specialist Retailers Remain the Only Form of Off-trade
Summary 5 Leading Specialist Retailers 2012
Market Merger and Acquisition Activity
Market Background
Legal Drinking Age
Drink Driving
Advertising
Table 20 Number of On-trade Establishments by Type 2005-2010
Taxation and Duty Levies
Table 21 Taxation and Duty Levies on Alcoholic Drinks 2011
Table 22 Typical Wholesaler and Retailer Off-trade Mark-ups by Category 2011
Table 23 Selling Margin of a Typical Domestically-produced Beer Brand 2011 - Fayrouz
Table 24 Selling Margin of a Typical Wine Brand 2011 - Omar Khayyam
Table 25 Selling Margin of a Typical Spirits Brand 2011 - Johnnie Walker
Operating Environment
Contraband/parallel Trade
Market Indicators
Table 26 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011
Market Data
Table 27 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011
Table 28 Sales of Alcoholic Drinks by Category: Total Value 2006-2011
Table 29 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011
Table 30 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011
Table 31 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011
Table 32 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011
Table 33 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011
Table 34 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011
Table 35 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011
Table 36 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011
Table 37 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2011
Table 38 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 39 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 40 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 41 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Definitions
Published Data Comparisons
Summary 6 Research Sources

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Related research categories

By sector: Spirits

By market: Egypt (in Africa)