Spirits in Eastern Europe to 2014

Published: June 2010

Publisher: Datamonitor

Product ref: 92636

Pages: 154

Format: PDF

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Report description

Introduction

This databook provides key data and information on the spirits market covering 11 countries in Eastern Europe. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope
  • Contains information on eight categories; whisk(e)y, specialty spirits, rum, brandy, gin & genever, vodka, liqueurs, and tequila & mezcal
  • Market, category and segment level information on value and volume with historic (2004-09) and forecast (2010-14) data
  • Category level company share as well as distribution share information for 2008 and 2009
  • Review of the top two companies within the spirits market, including company overview, key facts and business description
Highlights

The market for spirits in Eastern Europe increased at a compound annual growth rate of 1.6% between 2004 and 2009.

The vodka category led the spirits market in Eastern Europe, accounting for a share of 50.3%.

The leading players in the Eastern European spirits market include Kristall, Veda and Pernod Ricard.

Reasons to Purchase
  • Develop business strategies by understanding the quantitative trends within the spirits market in Eastern Europe
  • Design effective marketing and sales strategies by identifying key market categories and segments
  • Identify key players within the market to plan lucrative M&A, partnerships and agreements

Table of contents

Chapter 1 Executive Summary
Summary market level: spirits
Summary category level: brandy
Summary category level: liqueurs
Summary category level: rum
Summary category level: specialty spirits
Summary category level: gin & genever
Summary category level: whisk(e)y
Summary category level: tequila & mezcal
Summary category level: vodka

Chapter 2 Introduction
What is this report about?
How to use this report
Market definition

Chapter 3 Overview
Value Analysis
Volume Analysis

Chapter 4 Eastern Europe Spirits: Market Overview
Value analysis (US Dollar), 2004-09
Value analysis (US Dollar), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 5 Leading Company Profile
Pernod Ricard SA

Chapter 6 Category Analysis: Brandy
Value analysis (US Dollar), 2004-09
Value analysis (US Dollar), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 7 Category Analysis: Liqueurs
Value analysis (US Dollar), 2004-09
Value analysis (US Dollar), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 8 Category Analysis: Rum
Value analysis (US Dollar), 2004-09
Value analysis (US Dollar), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 9 Category Analysis: Specialty Spirits
Value analysis (US Dollar), 2004-09
Value analysis (US Dollar), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 10 Category Analysis: Gin & Genever
Value analysis (US Dollar), 2004-09
Value analysis (US Dollar), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 11 Category Analysis: Whisk(e)y
Value analysis (US Dollar), 2004-09
Value analysis (US Dollar), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 12 Category Analysis: Tequila & Mezcal
Value analysis (US Dollar), 2004-09
Value analysis (US Dollar), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 13 Category Analysis: Vodka
Value analysis (US Dollar), 2004-09
Value analysis (US Dollar), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 14 Research Methodology
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research

Chapter 15 Appendix
Future readings
How to contact experts in your industry
Disclaimer

LIST OF FIGURES
Figure 1: Spirits, Eastern Europe, value by category ($m), 2004-14
Figure 2: Spirits, Eastern Europe, category growth comparison, by value, 2004-14
Figure 3: Spirits, Eastern Europe, volume by category (liters, million), 2004-14
Figure 4: Spirits, Eastern Europe, category growth comparison, by volume, 2004-14
Figure 5: Spirits, Eastern Europe, company share (top five companies) by volume (%), 2008-09
Figure 6: Spirits, Eastern Europe, distribution channels by volume (%), 2008-09
Figure 7: Brandy, Eastern Europe, value by segment ($m), 2004-14
Figure 8: Brandy, Eastern Europe, category growth comparison, by value, 2004-14
Figure 9: Brandy, Eastern Europe, volume by segment (liters, million), 2004-14
Figure 10: Brandy, Eastern Europe, category growth comparison, by volume, 2004-14
Figure 11: Brandy, Eastern Europe, company share (top five companies) by volume (%), 2008-09
Figure 12: Brandy, Eastern Europe, distribution channels by volume (%), 2008-09
Figure 13: Liqueurs, Eastern Europe, value by segment ($m), 2004-14
Figure 14: Liqueurs, Eastern Europe, category growth comparison, by value, 2004-14
Figure 15: Liqueurs, Eastern Europe, volume by segment (liters, million), 2004-14
Figure 16: Liqueurs, Eastern Europe, category growth comparison, by volume, 2004-14
Figure 17: Liqueurs, Eastern Europe, company share (top five companies) by volume (%), 2008-09
Figure 18: Liqueurs, Eastern Europe, distribution channels by volume (%), 2008-09
Figure 19: Rum, Eastern Europe, value by segment ($m), 2004-14
Figure 20: Rum, Eastern Europe, category growth comparison, by value, 2004-14
Figure 21: Rum, Eastern Europe, volume by segment (liters, million), 2004-14
Figure 22: Rum, Eastern Europe, category growth comparison, by volume, 2004-14
Figure 23: Rum, Eastern Europe, company share (top five companies) by volume (%), 2008-09
Figure 24: Rum, Eastern Europe, distribution channels by volume (%), 2008-09
Figure 25: Specialty spirits, Eastern Europe, value by segment ($m), 2004-14
Figure 26: Specialty spirits, Eastern Europe, volume by segment (liters, million), 2004-14
Figure 27: Specialty spirits, Eastern Europe, company share (top five companies) by volume (%), 2008-09
Figure 28: Specialty spirits, Eastern Europe, distribution channels by volume (%), 2008-09
Figure 29: Gin & genever, Eastern Europe, value ($m), 2004-14
Figure 30: Gin & genever, Eastern Europe, volume (liters, million), 2004-14
Figure 31: Gin & genever, Eastern Europe, company share (top five companies) by volume (%), 2008-09
Figure 32: Gin & genever, Eastern Europe, distribution channels by volume (%), 2008-09
Figure 33: Whisk(e)y, Eastern Europe, value by segment ($m), 2004-14
Figure 34: Whisk(e)y, Eastern Europe, category growth comparison, by value, 2004-14
Figure 35: Whisk(e)y, Eastern Europe, volume by segment (liters, million), 2004-14
Figure 36: Whisk(e)y, Eastern Europe, category growth comparison, by volume, 2004-14
Figure 37: Whisk(e)y, Eastern Europe, company share (top five companies) by volume (%), 2008-09
Figure 38: Whisk(e)y, Eastern Europe, distribution channels by volume (%), 2008-09
Figure 39: Tequila & mezcal, Eastern Europe, value ($m), 2004-14
Figure 40: Tequila & mezcal, Eastern Europe, volume (liters, million), 2004-14
Figure 41: Tequila & mezcal, Eastern Europe, company share (top five companies) by volume (%), 2008-09
Figure 42: Tequila & mezcal, Eastern Europe, distribution channels by volume (%), 2008-09
Figure 43: Vodka, Eastern Europe, value by segment ($m), 2004-14
Figure 44: Vodka, Eastern Europe, category growth comparison, by value, 2004-14
Figure 45: Vodka, Eastern Europe, volume by segment (liters, million), 2004-14
Figure 46: Vodka, Eastern Europe, category growth comparison, by volume, 2004-14
Figure 47: Vodka, Eastern Europe, company share (top five companies) by volume (%), 2008-09
Figure 48: Vodka, Eastern Europe, distribution channels by volume (%), 2008-09
Figure 49: Annual data review process

LIST OF TABLES
Table 1: Spirits category definitions
Table 2: Spirits distribution channels
Table 3: Spirits, Eastern Europe, value (country-wise), 2004-09 ($m)
Table 4: Spirits, Eastern Europe, value (country-wise) forecast, 2009-14 ($m)
Table 5: Spirits, Eastern Europe, volume (country-wise), 2004-09 (liters, million)
Table 6: Spirits, Eastern Europe, volume (country-wise) forecast, 2009-14 (liters, million)
Table 7: Spirits, Eastern Europe, value by category ($m), 2004-09
Table 8: Spirits, Eastern Europe, value forecast by category ($m), 2009-14
Table 9: Spirits, Eastern Europe, volume by category (liters, million), 2004-09
Table 10: Spirits, Eastern Europe, volume forecast by category (liters, million), 2009-14
Table 11: Spirits, Eastern Europe, company share (top 20 companies) by volume (%), 2008-09
Table 12: Spirits, Eastern Europe, volume by company (liters, million), 2008-09
Table 13: Spirits, Eastern Europe, distribution channels by volume (%), 2008-09
Table 14: Spirits, Eastern Europe, volume by distribution channel (liters, million), 2008-09
Table 15: Spirits, Eastern Europe, expenditure per capita ($), 2004-09
Table 16: Spirits, Eastern Europe, forecast expenditure per capita ($), 2009-14
Table 17: Spirits, Eastern Europe, consumption per capita (liters), 2004-09
Table 18: Spirits, Eastern Europe, forecast consumption per capita (liters), 2009-14
Table 19: Pernod Ricard SA key facts
Table 20: Brandy, Eastern Europe, value by segment ($m), 2004-09
Table 21: Brandy, Eastern Europe, value forecast by segment ($m), 2009-14
Table 22: Brandy, Eastern Europe, volume by segment (liters, million), 2004-09
Table 23: Brandy, Eastern Europe, volume forecast by segment (liters, million), 2009-14
Table 24: Brandy, Eastern Europe, company share (top 20 companies) by volume (%), 2008-09
Table 25: Brandy, Eastern Europe, volume by company (liters, million), 2008-09
Table 26: Brandy, Eastern Europe, distribution channels by volume (%), 2008-09
Table 27: Brandy, Eastern Europe, volume by distribution channel (liters, million), 2008-09
Table 28: Brandy, Eastern Europe, expenditure per capita ($), 2004-09
Table 29: Brandy, Eastern Europe, forecast expenditure per capita ($), 2009-14
Table 30: Brandy, Eastern Europe, consumption per capita (liters), 2004-09
Table 31: Brandy, Eastern Europe, forecast consumption per capita (liters), 2009-14
Table 32: Liqueurs, Eastern Europe, value by segment ($m), 2004-09
Table 33: Liqueurs, Eastern Europe, value forecast by segment ($m), 2009-14
Table 34: Liqueurs, Eastern Europe, volume by segment (liters, million), 2004-09
Table 35: Liqueurs, Eastern Europe, volume forecast by segment (liters, million), 2009-14
Table 36: Liqueurs, Eastern Europe, company share (top 20 companies) by volume (%), 2008-09
Table 37: Liqueurs, Eastern Europe, volume by company (liters, million), 2008-09
Table 38: Liqueurs, Eastern Europe, distribution channels by volume (%), 2008-09
Table 39: Liqueurs, Eastern Europe, volume by distribution channel (liters, million), 2008-09
Table 40: Liqueurs, Eastern Europe, expenditure per capita ($), 2004-09
Table 41: Liqueurs, Eastern Europe, forecast expenditure per capita ($), 2009-14
Table 42: Liqueurs, Eastern Europe, consumption per capita (liters), 2004-09
Table 43: Liqueurs, Eastern Europe, forecast consumption per capita (liters), 2009-14
Table 44: Rum, Eastern Europe, value by segment ($m), 2004-09
Table 45: Rum, Eastern Europe, value forecast by segment ($m), 2009-14
Table 46: Rum, Eastern Europe, volume by segment (liters, million), 2004-09
Table 47: Rum, Eastern Europe, volume forecast by segment (liters, million), 2009-14
Table 48: Rum, Eastern Europe, company share (top 20 companies) by volume (%), 2008-09
Table 49: Rum, Eastern Europe, volume by company (liters, million), 2008-09
Table 50: Rum, Eastern Europe, distribution channels by volume (%), 2008-09
Table 51: Rum, Eastern Europe, volume by distribution channel (liters, million), 2008-09
Table 52: Rum, Eastern Europe, expenditure per capita ($), 2004-09
Table 53: Rum, Eastern Europe, forecast expenditure per capita ($), 2009-14
Table 54: Rum, Eastern Europe, consumption per capita (liters), 2004-09
Table 55: Rum, Eastern Europe, forecast consumption per capita (liters), 2009-14
Table 56: Specialty spirits, Eastern Europe, value by segment ($m), 2004-09
Table 57: Specialty spirits, Eastern Europe, value forecast by segment ($m), 2009-14
Table 58: Specialty spirits, Eastern Europe, volume by segment (liters, million), 2004-09
Table 59: Specialty spirits, Eastern Europe, volume forecast by segment (liters, million), 2009-14
Table 60: Specialty spirits, Eastern Europe, company share (top 20 companies) by volume (%), 2008-09
Table 61: Specialty spirits, Eastern Europe, volume by company (liters, million), 2008-09
Table 62: Specialty spirits, Eastern Europe, distribution channels by volume (%), 2008-09
Table 63: Specialty spirits, Eastern Europe, volume by distribution channel (liters, million), 2008-09
Table 64: Specialty spirits, Eastern Europe, expenditure per capita ($), 2004-09
Table 65: Specialty spirits, Eastern Europe, forecast expenditure per capita ($), 2009-14
Table 66: Specialty spirits, Eastern Europe, consumption per capita (liters), 2004-09
Table 67: Specialty spirits, Eastern Europe, forecast consumption per capita (liters), 2009-14
Table 68: Gin & genever, Eastern Europe, value ($m), 2004-09
Table 69: Gin & genever, Eastern Europe, value forecast ($m), 2009-14
Table 70: Gin & genever, Eastern Europe, volume (liters, million), 2004-09
Table 71: Gin & genever, Eastern Europe, volume forecast (liters, million), 2009-14
Table 72: Gin & genever, Eastern Europe, company share (top 20 companies) by volume (%), 2008-09
Table 73: Gin & genever, Eastern Europe, volume by company (liters, million), 2008-09
Table 74: Gin & genever, Eastern Europe, distribution channels by volume (%), 2008-09
Table 75: Gin & genever, Eastern Europe, volume by distribution channel (liters, million), 2008-09
Table 76: Gin & genever, Eastern Europe, expenditure per capita ($), 2004-09
Table 77: Gin & genever, Eastern Europe, forecast expenditure per capita ($), 2009-14
Table 78: Gin & genever, Eastern Europe, consumption per capita (liters), 2004-09
Table 79: Gin & genever, Eastern Europe, forecast consumption per capita (liters), 2009-14
Table 80: Whisk(e)y, Eastern Europe, value by segment ($m), 2004-09
Table 81: Whisk(e)y, Eastern Europe, value forecast by segment ($m), 2009-14
Table 82: Whisk(e)y, Eastern Europe, volume by segment (liters, million), 2004-09
Table 83: Whisk(e)y, Eastern Europe, volume forecast by segment (liters, million), 2009-14
Table 84: Whisk(e)y, Eastern Europe, company share (top 20 companies) by volume (%), 2008-09
Table 85: Whisk(e)y, Eastern Europe, volume by company (liters, million), 2008-09
Table 86: Whisk(e)y, Eastern Europe, distribution channels by volume (%), 2008-09
Table 87: Whisk(e)y, Eastern Europe, volume by distribution channel (liters, million), 2008-09
Table 88: Whisk(e)y, Eastern Europe, expenditure per capita ($), 2004-09
Table 89: Whisk(e)y, Eastern Europe, forecast expenditure per capita ($), 2009-14
Table 90: Whisk(e)y, Eastern Europe, consumption per capita (liters), 2004-09
Table 91: Whisk(e)y, Eastern Europe, forecast consumption per capita (liters), 2009-14
Table 92: Tequila & mezcal, Eastern Europe, value ($m), 2004-09
Table 93: Tequila & mezcal, Eastern Europe, value forecast ($m), 2009-14
Table 94: Tequila & mezcal, Eastern Europe, volume (liters, million), 2004-09
Table 95: Tequila & mezcal, Eastern Europe, volume forecast (liters, million), 2009-14
Table 96: Tequila & mezcal, Eastern Europe, company share (top 20 companies) by volume (%), 2008-09
Table 97: Tequila & mezcal, Eastern Europe, volume by company (liters, million), 2008-09
Table 98: Tequila & mezcal, Eastern Europe, distribution channels by volume (%), 2008-09
Table 99: Tequila & mezcal, Eastern Europe, volume by distribution channel (liters, million), 2008-09
Table 100: Tequila & mezcal, Eastern Europe, expenditure per capita ($), 2004-09
Table 101: Tequila & mezcal, Eastern Europe, forecast expenditure per capita ($), 2009-14
Table 102: Tequila & mezcal, Eastern Europe, consumption per capita (liters), 2004-09
Table 103: Tequila & mezcal, Eastern Europe, forecast consumption per capita (liters), 2009-14
Table 104: Vodka, Eastern Europe, value by segment ($m), 2004-09
Table 105: Vodka, Eastern Europe, value forecast by segment ($m), 2009-14
Table 106: Vodka, Eastern Europe, volume by segment (liters, million), 2004-09
Table 107: Vodka, Eastern Europe, volume forecast by segment (liters, million), 2009-14
Table 108: Vodka, Eastern Europe, company share (top 20 companies) by volume (%), 2008-09
Table 109: Vodka, Eastern Europe, volume by company (liters, million), 2008-09
Table 110: Vodka, Eastern Europe, distribution channels by volume (%), 2008-09
Table 111: Vodka, Eastern Europe, volume by distribution channel (liters, million), 2008-09
Table 112: Vodka, Eastern Europe, expenditure per capita ($), 2004-09
Table 113: Vodka, Eastern Europe, forecast expenditure per capita ($), 2009-14
Table 114: Vodka, Eastern Europe, consumption per capita (liters), 2004-09
Table 115: Vodka, Eastern Europe, forecast consumption per capita (liters), 2009-14

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Related research categories

By sector: Spirits

By market: Europe