Spirits in China

Published: July 2013

Publisher: Euromonitor Plc

Product ref: 176988

Pages: 68

Format: PDF

Delivery: Immediate download

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Price: $ 900.00

Report description

Other spirits represented 98% of total volume sales of spirits in China in 2012, with many high-end other spirits purchased by public funds for entertainment. The slower volume growth stemmed from the central government’s ban on the use of public funds for wining and dining in 2012, which resulted in slower volume growth of other spirits compared to the year before, alongside the decelerating local economy and rising health awareness among consumers.

Euromonitor International's Spirits in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Spirits market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin, Other Blended Scotch and Dark and White Rum Whisky Price Band Methodology
Summary 1 Benchmark Brands 2012
Category Data
Table 1 Sales of Spirits by Category: Total Volume 2007-2012
Table 2 Sales of Spirits by Category: Total Value 2007-2012
Table 3 Sales of Spirits by Category: % Total Volume Growth 2007-2012
Table 4 Sales of Spirits by Category: % Total Value Growth 2007-2012
Table 5 Sales of Spirits by On-trade vs Off-trade: Volume 2007-2012
Table 6 Sales of Spirits by On-trade vs Off-trade: Value 2007-2012
Table 7 Sales of Spirits by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 8 Sales of Spirits by On-trade vs Off-trade: % Value Growth 2007-2012
Table 9 Sales of Dark Rum by Price Platform: % Total Volume 2007-2012
Table 10 Sales of White Rum by Price Platform: % Total Volume 2007-2012
Table 11 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2007-2012
Table 12 Sales of Gin by Price Platform: % Total Volume 2007-2012
Table 13 Sales of Vodka by Price Platform: % Total Volume 2007-2012
Table 14 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2007-2012
Table 15 GBO Company Shares of Spirits: % Total Volume 2008-2012
Table 16 NBO Company Shares of Spirits: % Total Volume 2008-2012
Table 17 LBN Brand Shares of Spirits: % Total Volume 2009-2012
Table 18 Production, Imports and Exports of Spirits: Total Volume 2006-2011
Table 19 Imports of Spirits by Country of Origin: Total Volume 2006-2011
Table 20 Imports of Spirits by Country of Origin: Total Value 2006-2011
Table 21 Exports of Spirits by Country of Destination: Total Volume 2006-2011
Table 22 Exports of Spirits by Country of Destination: Total Value 2006-2011
Table 23 Production, Imports and Exports of Brandy & Cognac: Total Volume 2006-2011
Table 24 Production, Imports and Exports of Rum: Total Volume 2006-2011
Table 25 Production, Imports and Exports of Whiskies: Total Volume 2006-2011
Table 26 Production, Imports and Exports of Gin: Total Volume 2006-2011
Table 27 Production, Imports and Exports of Vodka: Total Volume 2006-2011
Table 28 Production, Imports and Exports of Other Spirits: Total Volume 2006-2011
Table 29 Forecast Sales of Spirits by Category: Total Volume 2012-2017
Table 30 Forecast Sales of Spirits by Category: Total Value 2012-2017
Table 31 Forecast Sales of Spirits by Category: % Total Volume Growth 2012-2017
Table 32 Forecast Sales of Spirits by Category: % Total Value Growth 2012-2017
Jiangsu Yanghe Distillery in Alcoholic Drinks (china)
Strategic Direction
Key Facts
Summary 2 Jiangsu Yanghe Distillery: Key Facts
Summary 3 Jiangsu Yanghe Distillery: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Jiangsu Yanghe Distillery: Competitive Position 2012
Sichuan Yibin Wuliangye Distillery Co Ltd in Alcoholic Drinks (china)
Strategic Direction
Key Facts
Summary 5 Sichuan Yibin Wuliangye Distillery Co Ltd: Key Facts
Summary 6 Sichuan Yibin Wuliangye Distillery Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Sichuan Yibin Wuliangye Distillery Co Ltd: Competitive Position 2012
Yantai Changyu Pioneer Wine Co Ltd in Alcoholic Drinks (china)
Strategic Direction
Key Facts
Summary 8 Yantai Changyu Pioneer Co Ltd: Key Facts
Summary 9 Yantai Changyu Pioneer Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 Yantai Changyu Pioneer Wine Co Ltd: Competitive Position 2012
Executive Summary
Decelerating Local Economy Leads To A Slowdown of the Alcoholic Drinks Market
Publication of How Public Funds Are Used To Buy High-end Local Spirits Severely Affects the Market
Leading Players Further Concentrate in This Fragmented Market
Small Independent Grocers and Supermarkets Lead in Distribution
Steady Growth Expected for the Forecast Period
Key Trends and Developments
Unfavourable Economy Dampens the Overall Alcoholic Drinks Market
Publication of Public Funds Spent on Wining and Dining Impacts High-end Alcoholic Drinks
Upgraded Drink-driving Law Changes Drinking Behaviour
Key New Product Launches
Summary 11 Key New Product Developments 2012
Specialist Retailer
Merger and Acquisition Activities
Summary 12 Merger and Acquisition Activity 2011-2012
Summary 13 Speculated Merger and Acquisition Activity 2012-2013
Territory Key Trends and Developments
East China
Mid China
North and Northeast China
Northwest China
South China
Southwest China
Market Background
Legislation
Table 33 Number of On-trade Establishments by Type 2007-2012
Taxation and Duty Levies
Summary 14 Taxation and Duty Levies on Alcoholic Drinks 2012
Table 34 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2012
Table 35 Selling Margin of a Typical Beer Brand in Retail Channel that uses Wholesalers 2012
Table 36 Selling Margin of a Typical Beer Brand in Retail Channel that does not use Wholesalers 2012
Table 37 Selling Margin of a Typical Wine Brand in Retail Channel that uses Wholesalers 2012
Table 38 Selling Margin of a Typical Wine Brand in Retail Channel that Does Not Use Wholesalers 2012
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 39 Retail Consumer Expenditure on Alcoholic Drinks 2007-2012
Market Data
Table 40 Sales of Alcoholic Drinks by Category: Total Volume 2007-2012
Table 41 Sales of Alcoholic Drinks by Category: Total Value 2007-2012
Table 42 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2007-2012
Table 43 Sales of Alcoholic Drinks by Category: % Total Value Growth 2007-2012
Table 44 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Volume 2012
Table 45 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Value 2012
Table 46 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Volume 2012
Table 47 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Value 2012
Table 48 Sales of Alcoholic Drinks by Region: Total Volume 2007-2012
Table 49 Sales of Alcoholic Drinks by Region: Total Value 2007-2012
Table 50 Sales of Alcoholic Drinks by Region: % Total Volume Growth 2007-2012
Table 51 Sales of Alcoholic Drinks by Region: % Total Value Growth 2007-2012
Table 52 GBO Company Shares of Alcoholic Drinks: % Total Volume 2008-2012
Table 53 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2007-2012
Table 54 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2012
Table 55 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 56 Forecast Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 57 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 58 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 59 Forecast Sales of Alcoholic Drinks by Region: Total Volume 2012-2017
Table 60 Forecast Sales of Alcoholic Drinks by Region: Total Value 2012-2017
Table 61 Forecast Sales of Alcoholic Drinks by Region: % Total Volume Growth 2012-2017
Table 62 Forecast Sales of Alcoholic Drinks by Region: % Total Value Growth 2012-2017
Definitions
Published Data Comparisons
Sources
Summary 15 Research Sources













Price: $ 900.00

Related research categories

By sector: Spirits

By market: China (in Asia), China (in BRICM)