Spirits in China

A revised road traffic safety law took effect from 1 May 2011. According to the amendment, drink drivers in China faced more severe punishment, eg revocation of their driver's licence. Following the revocation, drivers would have to wait five years to recover the licence, according to the amendment. in light of the strict regulations introduced by the government and their strong publicity in the media, people chose to call taxis or hire a temporary driver when drinking. However, according to...

Euromonitor international's Spirits in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Spirits market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor international has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor international has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin and Other Blended Scotch Whisky Price Band Methodology
Summary 1 Benchmark Brands 2011
Category Data
Table 1 Sales of Spirits by Category: Total Volume 2006-2011
Table 2 Sales of Spirits by Category: Total Value 2006-2011
Table 3 Sales of Spirits by Category: % Total Volume Growth 2006-2011
Table 4 Sales of Spirits by Category: % Total Value Growth 2006-2011
Table 5 Sales of Spirits by On-trade vs Off-trade Split: Volume 2006-2011
Table 6 Sales of Spirits by On-trade vs Off-trade Split: Value 2006-2011
Table 7 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2006-2011
Table 8 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2006-2011
Table 9 Sales of Gin by Price Platform 2006-2011
Table 10 Sales of Other Blended Scotch Whisky by Price Platform 2006-2011
Table 11 Sales of Vodka by Price Platform 2006-2011
Table 12 Sales of Flavoured vs Non-flavoured Vodka 2006-2011
Table 13 Spirits Production, Imports and Exports: Total Volume 2005-2010
Table 14 Spirits Imports by Country of Origin: Total Volume 2005-2010
Table 15 Spirits Imports by Country of Origin: Total Value 2005-2010
Table 16 Spirits Exports by Country of Destination: Total Volume 2005-2010
Table 17 Spirits Exports by Country of Destination: Total Value 2005-2010
Table 18 Brandy & Cognac Production, Imports and Exports: Total Volume 2005-2010
Table 19 Gin Production, Imports and Exports: Total Volume 2005-2010
Table 20 Rum Production, Imports and Exports: Total Volume 2005-2010
Table 21 Vodka Production, Imports and Exports: Total Volume 2005-2010
Table 22 Whiskies Production, Imports and Exports: Total Volume 2005-2010
Table 23 Other Spirits Production, Imports and Exports: Total Volume 2005-2010
Table 24 Company Shares of Spirits by National Brand Owner 2007-2011
Table 25 Company Shares of Spirits by Global Brand Owner 2007-2011
Table 26 Brand Shares of Spirits 2008-2011
Table 27 Forecast Sales of Spirits by Category: Total Volume 2011-2016
Table 28 Forecast Sales of Spirits by Category: Total Value 2011-2016
Table 29 Forecast Sales of Spirits by Category: % Total Volume Growth 2011-2016
Table 30 Forecast Sales of Spirits by Category: % Total Value Growth 2011-2016
Jiangsu Yanghe Distillery in Alcoholic Drinks (China)
Strategic Direction
Key Facts
Summary 2 Jiangsu Yanghe Distillery: Key Facts
Summary 3 Jiangsu Yanghe Distillery: Operational indicators
Company Background
Production
Competitive Positioning
Summary 4 Jiangsu Yanghe Distillery: Competitive Position 2011
Sichuan Yibin Wuliangye Distillery Co Ltd in Alcoholic Drinks (China)
Strategic Direction
Key Facts
Summary 5 Sichuan Yibin Wuliangye Distillery Co Ltd: Key Facts
Summary 6 Sichuan Yibin Wuliangye Distillery Co Ltd: Operational indicators
Company Background
Production
Competitive Positioning
Summary 7 Sichuan Yibin Wuliangye Distillery Co Ltd: Competitive Position 2011
Yantai Changyu Pioneer Wine Co Ltd in Alcoholic Drinks (China)
Strategic Direction
Key Facts
Summary 8 Yantai Changyu Pioneer Wine Co Ltd: Key Facts
Summary 9 Yantai Changyu Pioneer Wine Co Ltd: Operational indicators
Company Background
Production
Competitive Positioning
Summary 10 Yantai Changyu Pioneer Wine Co Ltd: Competitive Position 2011
Executive Summary
New Drink-driving Law Leads To Slower Volume Growth
Super-high-end Products and Imported Alcohol increase Their Presence
Domestic Companies Strengthen Through Mergers and Acquisitions
Internet retailing and Specialist Stores Booming in the Alcoholic Drinks industry
Sales Growth To Rebound in 2012 and Then Remain Healthy From 2013 To 2016
Key Trends and Developments
Greater Presence of Super-premium Alcoholic Drinks
New Drink-driving Law Impacts on Drinking Behaviour
New-style Sales Channels Driving Alcoholic Drinks Development
Key New Product Launches
Summary 11 Key New Product Developments 2010-2011
Specialist Retailers
Market Merger and Acquisition Activity
Summary 12 Merger and Acquisition Activity 2010-2011
Summary 13 Speculated Merger and Acquisition Activity 2011-2012
Territory Key Trends and Developments
East China
Mid China
North and Northeast China
Northwest China
South China
Southwest China
Legislation
Taxation and Duty Levies
Summary 14 Taxation and Duty Levies on Alcoholic Drinks 2011
Table 31 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2011
Table 32 Selling Margin of a Typical Beer Brand 2011
Table 33 Selling Margin of a Typical Wine Brand 2011
Table 34 Selling Margin of a Typical Spirits Brand 2011
Operating Environment
Market indicators
Table 35 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011
Market Data
Table 36 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011
Table 37 Sales of Alcoholic Drinks by Category: Total Value 2006-2011
Table 38 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011
Table 39 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011
Table 40 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011
Table 41 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011
Table 42 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011
Table 43 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011
Table 44 Sales of Alcoholic Drinks by Region: Total Volume 2006-2011
Table 45 Sales of Alcoholic Drinks by Region: Total Value 2006-2011
Table 46 Sales of Alcoholic Drinks by Region: % Total Volume Growth 2006-2011
Table 47 Sales of Alcoholic Drinks by Region: % Total Value Growth 2006-2011
Table 48 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011
Table 49 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011
Table 50 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2011
Table 51 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 52 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 53 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 54 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Table 55 Forecast Sales of Alcoholic Drinks by Region: Total Volume 2011-2016
Table 56 Forecast Sales of Alcoholic Drinks by Region: Total Value 2011-2016
Table 57 Forecast Sales of Alcoholic Drinks by Region: % Total Volume Growth 2011-2016
Table 58 Forecast Sales of Alcoholic Drinks by Region: % Total Value Growth 2011-2016
Definitions
Published Data Comparisons
Sources
Summary 15 Research Sources

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Related research categories

By sector: Spirits

By market: China (in Asia), China (in BRICM)