Spirits in Canada

After a somewhat difficult 2010, not least due to changes in taxes and drunk-driving laws as well as slow economic recovery, the spirits sales in Canada showed signs of recovery in 2011. Total volume of sales saw positive growth to reach a total of 154 million litres in sales. At the same time, the overall value of spirits sales increased 3% in current terms to C$8.7 billion.

Euromonitor International's Spirits in Canada report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Spirits market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin and Other Blended Scotch Whisky Price Band Methodology
Summary 1 Benchmark Brands 2011
Category Data
Table 1 Sales of Spirits by Category: Total Volume 2006-2011
Table 2 Sales of Spirits by Category: Total Value 2006-2011
Table 3 Sales of Spirits by Category: % Total Volume Growth 2006-2011
Table 4 Sales of Spirits by Category: % Total Value Growth 2006-2011
Table 5 Sales of Spirits by On-trade vs Off-trade Split: Volume 2006-2011
Table 6 Sales of Spirits by On-trade vs Off-trade Split: Value 2006-2011
Table 7 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2006-2011
Table 8 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2006-2011
Table 9 Sales of Gin by Price Platform 2006-2011
Table 10 Sales of Other Blended Scotch Whisky by Price Platform 2006-2011
Table 11 Sales of Vodka by Price Platform 2006-2011
Table 12 Sales of Flavoured vs Non-flavoured Vodka 2006-2011
Table 13 Spirits Production, Imports and Exports: Total Volume 2005-2010
Table 14 Spirits Imports by Country of Origin: Total Volume 2005-2010
Table 15 Spirits Imports by Country of Origin: Total Value 2005-2010
Table 16 Spirits Exports by Country of Destination: Total Volume 2005-2010
Table 17 Spirits Exports by Country of Destination: Total Value 2005-2010
Table 18 Brandy & Cognac Production, Imports and Exports: Total Volume 2005-2010
Table 19 Gin Production, Imports and Exports: Total Volume 2005-2010
Table 20 Liqueurs Production, Imports and Exports: Total Volume 2005-2010
Table 21 Rum Production, Imports and Exports: Total Volume 2005-2010
Table 22 Tequila Production, Imports and Exports: Total Volume 2005-2010
Table 23 Vodka Production, Imports and Exports: Total Volume 2005-2010
Table 24 Whiskies Production, Imports and Exports: Total Volume 2005-2010
Table 25 Other Spirits Production, Imports and Exports: Total Volume 2005-2010
Table 26 Company Shares of Spirits by National Brand Owner 2007-2011
Table 27 Company Shares of Spirits by Global Brand Owner 2007-2011
Table 28 Brand Shares of Spirits 2008-2011
Table 29 Forecast Sales of Spirits by Category: Total Volume 2011-2016
Table 30 Forecast Sales of Spirits by Category: Total Value 2011-2016
Table 31 Forecast Sales of Spirits by Category: % Total Volume Growth 2011-2016
Table 32 Forecast Sales of Spirits by Category: % Total Value Growth 2011-2016
Executive Summary
Dollar Value Shows Improvement But Overall Volume Remains Slow
Still Grape Wine Is the Alcoholic Drink of Choice for Increased Numbers of Canadians
Product Development Helps To Liven Up Competitive Landscape
Foodservice Sales Gain Strength, Whilst Bulk of Sales Comes From Government-controlled Retail Outlets
Alcoholic Drinks Will Experience Modest Growth
Key Trends and Developments
Although Slow, Recovery Helps Sales Growth, Aided Also by Weather
Craft Beers Are Seen As Opportunity for Growth in Otherwise Difficult Beer Category
Canadian Wines Enjoy Industry and Consumer Support
New Product Launches Seek To Liven Up Demand and Sales
Specialist Retailer
Summary 2 Leading Specialist Retailers 2011
Market Merger and Acquisition Activity
Summary 3 Merger and Acquisition Activity 2010-2011
Market Background
Legislation
Table 33 Number of On-trade Establishments by Type 2006-2010
Taxation and Duty Levies
Table 34 Taxation and Duty Levies on Alcoholic Drinks 2011
Table 35 Typical Wholesaler and Retailer Off-trade Markups by Selected Categories 2011
Table 36 Selling Margin of a Typical Beer Brand 2011
Table 37 Selling Margin of a Typical Wine Brand 2011
Table 38 Selling Margin of a Typical Spirits Brand 2011
Operating Environment
Market Indicators
Table 39 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011
Market Data
Table 40 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011
Table 41 Sales of Alcoholic Drinks by Category: Total Value 2006-2011
Table 42 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011
Table 43 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011
Table 44 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011
Table 45 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011
Table 46 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011
Table 47 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011
Table 48 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011
Table 49 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011
Table 50 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2011
Table 51 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 52 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 53 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 54 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Definitions
Published Data Comparisons
Sources
Summary 4 Research Sources

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Related research categories

By sector: Spirits

By market: Canada (in North America)