Spirits in Cameroon

In 2011, major domestic spirits producers continued to introduce smaller pack sizes that cost less than CFAF150. Distribution of these smaller pack sizes was increased in on-trade channels, with some companies using mobile sales vehicles to visit busy beer parlours and similar establishments every day and sell directly to consumers. Together with new launches and sustained investment in advertising, this practice helped to ensure that growth in total spirits volume sales was up on 2010, and...

Euromonitor International's Spirits in Cameroon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Spirits market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Spirits by Category: Total Volume 2006-2011
Table 2 Sales of Spirits by Category: Total Value 2006-2011
Table 3 Sales of Spirits by Category: % Total Volume Growth 2006-2011
Table 4 Sales of Spirits by Category: % Total Value Growth 2006-2011
Table 5 Sales of Spirits by On-trade vs Off-trade Split: Volume 2006-2011
Table 6 Sales of Spirits by On-trade vs Off-trade Split: Value 2006-2011
Table 7 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2006-2011
Table 8 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2006-2011
Table 9 Company Shares of Spirits by National Brand Owner 2007-2011
Table 10 Company Shares of Spirits by Global Brand Owner 2007-2011
Table 11 Brand Shares of Spirits 2008-2011
Table 12 Forecast Sales of Spirits by Category: Total Volume 2011-2016
Table 13 Forecast Sales of Spirits by Category: Total Value 2011-2016
Table 14 Forecast Sales of Spirits by Category: % Total Volume Growth 2011-2016
Table 15 Forecast Sales of Spirits by Category: % Total Value Growth 2011-2016
Executive Summary
Alcoholic Drinks Consumption Continues To Rise in Cameroon
Leading Players Invest Heavily in Corporate Social Responsibility Programmes
Brasseries Du Cameroun Remains the Dominant Market Player
Personal Safety Concerns and Competitive Prices Bolster Off-trade Consumption
Outlook for Alcoholic Drinks Over 2011-2016 Remains Favourable
Market Background
Legislation
Taxation and Duty Levies
Table 16 Taxation and Duty Levies on Alcoholic Drinks 2011
Table 17 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2011
Table 18 Selling Margin of a Typical Beer Brand 2011
Table 19 Selling Margin of a Typical Imported Wine Brand 2011
Table 20 Selling Margin of a Typical Imported Spirits Brand 2011
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Market Data
Table 21 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011
Table 22 Sales of Alcoholic Drinks by Category: Total Value 2006-2011
Table 23 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011
Table 24 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011
Table 25 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011
Table 26 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011
Table 27 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011
Table 28 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011
Table 29 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011
Table 30 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011
Table 31 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2011
Table 32 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 33 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 34 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 35 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Definitions
Sources
Summary 1 Research Sources

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Related research categories

By sector: Spirits

By market: Cameroon (in Africa)