Spirits in Bulgaria to 2014

Published: April 2011

Publisher: Datamonitor

Product ref: 113308

Pages: 208

Format: PDF

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Report description

Introduction

This databook provides key data and information on the spirits market in Bulgaria. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope
  • Contains information on eight categories; whisk(e)y, gin & genever, liqueurs, vodka, tequila & mezcal, rum, specialty spirits and brandy
  • Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data
  • Category level company and brand share as well as distribution share information for 2008 and 2009
  • Review of the top two companies within the spirits market, including company overview, key facts and business description
Highlights
  • The market for spirits in Bulgaria increased at a compound annual growth rate of 3.6% between 2004 and 2009.
  • The whisk(e)y category led the spirits market in Bulgaria, accounting for a share of 59.2%.
  • Leading players in the Bulgarian spirits market include Diageo plc, Vinprom Peshtera SA and Brown-Forman Corporation.
Reasons to Purchase
  • Develop business strategies by understanding the quantitative trends within the spirits market in Bulgaria
  • Design effective marketing and sales strategies by identifying key market categories and segments
  • Identify key players within the spirits market to plan lucrative M&A, partnerships and agreements

Table of contents

Chapter 1 Executive Summary
Summary market level: spirits
Market value
Market value forecast
Market volume
Market volume forecast
Market segmentation
Market share
Summary category level: brandy
Market value
Market value forecast
Market volume
Market volume forecast
Market segmentation
Market share
Summary category level: liqueurs
Market value
Market value forecast
Market volume
Market volume forecast
Market segmentation
Market share
Summary category level: rum
Market value
Market value forecast
Market volume
Market volume forecast
Market segmentation
Market share
Summary category level: specialty spirits
Market value
Market value forecast
Market volume
Market volume forecast
Summary category level: gin & genever
Market value
Market value forecast
Market volume
Market volume forecast
Market share
Summary category level: whisk(e)y
Market value
Market value forecast
Market volume
Market volume forecast
Market segmentation
Market share
Summary category level: tequila & mezcal
Market value
Market value forecast
Market volume
Market volume forecast
Market share
Summary category level: vodka
Market value
Market value forecast
Market volume
Market volume forecast
Market segmentation
Market share

Chapter 2 Introduction
What is this report about?
How to use this report
Market definition

TABLE OF CONTENTS

LIST OF FIGURES

LIST OF TABLES

Chapter 3 Market Overview
Value analysis (Bulgarian Lev), 2004-09
Value analysis (Bulgarian Lev), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 4 Leading Company Profiles
Diageo plc
Brown-Forman Corporation

Chapter 5 Category Analysis: Brandy
Value analysis (Bulgarian Lev), 2004-09
Value analysis (Bulgarian Lev), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 6 Category Analysis: Liqueurs
Value analysis (Bulgarian Lev), 2004-09
Value analysis (Bulgarian Lev), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 7 Category Analysis: Rum
Value analysis (Bulgarian Lev), 2004-09
Value analysis (Bulgarian Lev), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 8 Category Analysis: Specialty Spirits
Value analysis (Bulgarian Lev), 2004-09
Value analysis (Bulgarian Lev), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 9 Category Analysis: Gin & Genever
Value analysis (Bulgarian Lev), 2004-09
Value analysis (Bulgarian Lev), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 10 Category Analysis: Whisk(e)y
Value analysis (Bulgarian Lev), 2004-09
Value analysis (Bulgarian Lev), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 11 Category Analysis: Tequila & Mezcal
Value analysis (Bulgarian Lev), 2004-09
Value analysis (Bulgarian Lev), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 12 Category Analysis: Vodka
Value analysis (Bulgarian Lev), 2004-09
Value analysis (Bulgarian Lev), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 13 Country Comparison
Value
Volume
Market share

Chapter 14 New Product Development
Product launches over time
Recent product launches

Chapter 15 Macroeconomic Profile
Macroeconomic Indicators

Chapter 16 Research Methodology
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research

Chapter 17 Appendix
Future readings
How to contact experts in your industry
Disclaimer

Price: $ 495.00

Related research categories

By sector: Spirits

By market: Bulgaria (in Europe)