Spirits in Brazil

Spirits registered a decline of 2% in total volume terms in 2011. This was mostly due to decreased sales of cachaça – a traditional spirit in Brazil, which accounted for 82% in total spirits’ volume in the country at the end of the review period. This was due to consumers trading up from popular alcoholic drinks to premium spirits and even beer. Despite this, over the review period spirits suffered a negative volume CAGR of 4%.

Euromonitor International's Spirits in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Spirits market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin and Other Blended Scotch Whisky Price Band Methodology
Summary 1 Benchmark Brands 2011
Category Data
Table 1 Sales of Spirits by Category: Total Volume 2006-2011
Table 2 Sales of Spirits by Category: Total Value 2006-2011
Table 3 Sales of Spirits by Category: % Total Volume Growth 2006-2011
Table 4 Sales of Spirits by Category: % Total Value Growth 2006-2011
Table 5 Sales of Spirits by On-trade vs Off-trade Split: Volume 2006-2011
Table 6 Sales of Spirits by On-trade vs Off-trade Split: Value 2006-2011
Table 7 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2006-2011
Table 8 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2006-2011
Table 9 Sales of Gin by Price Platform 2006-2011
Table 10 Sales of Other Blended Scotch Whisky by Price Platform 2006-2011
Table 11 Sales of Vodka by Price Platform 2006-2011
Table 12 Sales of Flavoured vs Non-flavoured Vodka 2006-2011
Table 13 Spirits Production, Imports and Exports: Total Volume 2005-2010
Table 14 Spirits Imports by Country of Origin: Total Volume 2005-2010
Table 15 Spirits Imports by Country of Origin: Total Value 2005-2010
Table 16 Spirits Exports by Country of Destination: Total Volume 2005-2010
Table 17 Spirits Exports by Country of Destination: Total Value 2005-2010
Table 18 Brandy & Cognac Production, Imports and Exports: Total Volume 2005-2010
Table 19 Gin Production, Imports and Exports: Total Volume 2005-2010
Table 20 Rum Production, Imports and Exports: Total Volume 2005-2010
Table 21 Vodka Production, Imports and Exports: Total Volume 2005-2010
Table 22 Whiskies Production, Imports and Exports: Total Volume 2005-2010
Table 23 Company Shares of Spirits by National Brand Owner 2007-2011
Table 24 Company Shares of Spirits by Global Brand Owner 2007-2011
Table 25 Brand Shares of Spirits 2008-2011
Table 26 Forecast Sales of Spirits by Category: Total Volume 2011-2016
Table 27 Forecast Sales of Spirits by Category: Total Value 2011-2016
Table 28 Forecast Sales of Spirits by Category: % Total Volume Growth 2011-2016
Table 29 Forecast Sales of Spirits by Category: % Total Value Growth 2011-2016
Cia Müller De Bebidas in Alcoholic Drinks (brazil)
Strategic Direction
Key Facts
Summary 2 Cia Müller de Bebidas: Key Facts
Summary 3 Cia Müller de Bebidas: Operational Indicators
Company Background
Production
Summary 4 Cia Müller de Bebidas: Production Statistics 2011
Competitive Positioning
Summary 5 Cia Müller de Bebidas: Competitive Position 2011
Indústrias Reunidas De Bebidas Tatuzinho / 3 Fazendas Ltda in Alcoholic Drinks (brazil)
Strategic Direction
Key Facts
Summary 6 Indústrias Reunidas de Bebidas Tatuzinho 3 Fazendas Ltda: Key Facts
Company Background
Competitive Positioning
Summary 7 Indústrias Reunidas de Bebidas Tatuzinho 3 Fazendas: Competitive Position 2011
Vinhos Salton SA Indústria E Comércio in Alcoholic Drinks (brazil)
Strategic Direction
Key Facts
Summary 8 Vinhos Salton SA Indústria e Comércio: Key Facts
Summary 9 VINHOS SALTON SA INDÚSTRIA E COMÉRCIO: Operational Indicators
Company Background
Production
Summary 10 Vinhos Salton SA Indústria e Comércio: Production Statistics 2011
Competitive Positioning
Summary 11 Vinhos Salton SA Indústria e Comércio: Competitive Position 2011
Ypióca Agroindustrial Ltda in Alcoholic Drinks (brazil)
Strategic Direction
Key Facts
Summary 12 Ypióca Agroindustrial Ltda: Key Facts
Summary 13 Ypióca Agroindustrial Ltda: Operational Indicators
Company Background
Production
Summary 14 Ypióca Agroindustrial Ltda: Production Statistics 2011
Competitive Positioning
Summary 15 Ypióca Agroindustrial Ltda: Competitive Position 2011
Executive Summary
Alcoholic Drinks Market Sees Performance Above Historic Average in 2011
Acquisitions Move the Brazilian Alcoholic Drinks Industry
Top Four Leading Companies in Alcoholic Drinks Are Beer Manufacturers
On-trade Channels Lead Sales of Alcoholic Drinks
Positive Outlook Expected Over Forecast Period
Key Trends and Developments
New Product Launches
Summary 16 Key New Product Developments 2010-2011
Specialist Retailers
Summary 17 Leading Specialist Retailers 2011
Two Important Acquisitions Move Brazilian Alcoholic Drinks Market
Summary 18 Merger and Acquisition Activity 2010-2011
Discount Deals in Collective Purchases Attract Brazilians Due To Up To 90% Price Discounts
Government of São Paulo State Implements Rigorous Law
Beer Producers Lead Sales of Overall Alcoholic Drinks Market
Market Background
Legislation
Table 30 Number of On-trade Establishments by Type 2006-2011
Taxation and Duty Levies
Summary 19 Taxation and Duty Levies on Alcoholic Drinks 2011
Table 31 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2011
Table 32 Selling Margin of a Typical Beer Brand 2011
Table 34 Selling Margin of a Typical Spirits Brand 2011
Operating Environment
Market Indicators
Table 35 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011
Market Data
Table 36 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011
Table 37 Sales of Alcoholic Drinks by Category: Total Value 2006-2011
Table 38 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011
Table 39 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011
Table 40 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011
Table 41 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011
Table 42 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011
Table 43 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011
Table 44 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011
Table 45 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011
Table 46 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2011
Table 47 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 48 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 49 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 50 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Definitions
Published Data Comparisons
Sources
Summary 20 Research Sources

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Related research categories

By sector: Spirits

By market: Brazil (in South America), Brazil (in BRICM)