Spirits in Belgium

During the last couple of years of the review period, sales of spirits were marked by a rather strong trend reversal. While sales were governed by vodka and white rum during the bulk of the review period, such white spirits became less trendy in 2010/2011and mainly suffered from the cannibalisation from RTD/high-strength premixes. Indeed, this category strongly recovered in the middle of the review period, mainly in the area of high-strength premixes that are mainly consumed at home. Meanwhile,...

Euromonitor International's Spirits in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Spirits market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin and Other Blended Scotch Whisky Price Band Methodology
Summary 1 Benchmark Brands 2011
Category Data
Table 1 Sales of Spirits by Category: Total Volume 2006-2011
Table 2 Sales of Spirits by Category: Total Value 2006-2011
Table 3 Sales of Spirits by Category: % Total Volume Growth 2006-2011
Table 4 Sales of Spirits by Category: % Total Value Growth 2006-2011
Table 5 Sales of Spirits by On-trade vs Off-trade Split: Volume 2006-2011
Table 6 Sales of Spirits by On-trade vs Off-trade Split: Value 2006-2011
Table 7 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2006-2011
Table 8 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2006-2011
Table 9 Sales of Gin by Price Platform 2006-2011
Table 10 Sales of Other Blended Scotch Whisky by Price Platform 2006-2011
Table 11 Sales of Vodka by Price Platform 2006-2011
Table 12 Sales of Flavoured vs Non-flavoured Vodka 2006-2011
Table 13 Spirits Production, Imports and Exports: Total Volume 2005-2010
Table 14 Spirits Imports by Country of Origin: Total Volume 2005-2010
Table 15 Spirits Imports by Country of Origin: Total Value 2005-2010
Table 16 Spirits Exports by Country of Destination: Total Volume 2005-2010
Table 17 Spirits Exports by Country of Destination: Total Value 2005-2010
Table 18 Brandy & Cognac Production, Imports and Exports: Total Volume 2005-2010
Table 19 Gin Production, Imports and Exports: Total Volume 2005-2010
Table 20 Rum Production, Imports and Exports: Total Volume 2005-2010
Table 21 Tequila Production, Imports and Exports: Total Volume 2005-2010
Table 22 Vodka Production, Imports and Exports: Total Volume 2005-2010
Table 23 Whiskies Production, Imports and Exports: Total Volume 2005-2010
Table 24 Company Shares of Spirits by National Brand Owner 2007-2011
Table 25 Company Shares of Spirits by Global Brand Owner 2007-2011
Table 26 Brand Shares of Spirits 2008-2011
Table 27 Forecast Sales of Spirits by Category: Total Volume 2011-2016
Table 28 Forecast Sales of Spirits by Category: Total Value 2011-2016
Table 29 Forecast Sales of Spirits by Category: % Total Volume Growth 2011-2016
Table 30 Forecast Sales of Spirits by Category: % Total Value Growth 2011-2016
Bruggeman NV in Alcoholic Drinks (belgium)
Strategic Direction
Key Facts
Summary 2 Bruggeman NV: Key Facts
Summary 3 Bruggeman NV: Operational Indicators
Company Background & Production
Summary 4 Bruggeman NV: Production Statistics 2011
Competitive Positioning
Summary 5 Bruggeman NV: Competitive Position 2011
Executive Summary
Positive Growth But Ambivalent Performance for Alcoholic Drinks in 2011
Consumption Is Becoming Increasingly Bipolar
Some Local Players Dynamic, Yet Multinationals Still Lead the Pack
Supermarkets Benefit From the Homing Trend
Modest Performance Anticipated
Key Trends and Developments
Fragile Economic Recovery To Result in A Temporary Improvement
Polarisation Between Health and Wellness and Indulgent Products
Home Consumption Continues To Impact On-trade Sales
Key New Product Launches
Summary 6 Key New Product Developments 2010-2011
Specialist Retailer
Summary 7 Leading Specialist Retailers 2011
Market Merger and Acquisition Activity
Summary 8 Merger and Acquisition Activity 2010-2011
Market Background
Legislation
Table 31 Number of On-trade Establishments by Type 2006-2011
Taxation and Duty Levies
Summary 9 Taxation and Duty Levies on Alcoholic Drinks 2011
Table 32 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2011
Table 33 Selling Margin of a Typical Beer Brand 2011 - Jupiler
Table 34 Selling Margin of a Typical Wine Brand 2011 - Jacob's Creek
Table 35 Selling Margin of a Typical Spirits Brand 2011 - Bacardi
Operating Environment
Contraband/parallel Trade
Market Indicators
Table 36 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011
Market Data
Table 37 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011
Table 38 Sales of Alcoholic Drinks by Category: Total Value 2006-2011
Table 39 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011
Table 40 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011
Table 41 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011
Table 42 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011
Table 43 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011
Table 44 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011
Table 45 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011
Table 46 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011
Table 47 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2011
Table 48 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 49 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 50 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 51 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Definitions
Published Data Comparisons
Summary 10 Research Sources

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By sector: Spirits

By market: Belgium (in Europe)