Spirits in Belgium to 2014
Report description
This databook provides key data and information on the spirits market in Belgium. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope- Contains information on eight categories; whisk(e)y, gin & genever, liqueurs, vodka, tequila & mezcal, rum, specialty spirits and brandy
- Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data
- Category level company and brand share as well as distribution share information for 2008 and 2009
- Review of the top two companies within the spirits market, including company overview, key facts and business description
The market for spirits in Belgium decreased at a compound annual growth rate of 0.1% between 2004 and 2009.
The gin & genever category led the spirits market in Belgium, accounting for a share of 25.7%.
Leading players in Belgian spirits market include Diageo plc, Pernod Ricard and Fortune Brands, Inc.
Reasons to Purchase- Develop business strategies by understanding the quantitative trends within the spirits market in Belgium
- Design effective marketing and sales strategies by identifying key market categories and segments
- Identify key players within the market to plan lucrative M&A, partnerships and agreements
Table of contents
Chapter 1 Executive Summary
Summary market level: spirits
Summary category level: brandy
Summary category level: liqueurs
Summary category level: rum
Summary category level: specialty spirits
Summary category level: gin & genever
Summary category level: whisk(e)y
Summary category level: tequila & mezcal
Summary category level: vodka
Chapter 2 Introduction
What is this report about?
How to use this report
Market definition
Chapter 3 Market Overview
Value analysis (Euro), 2004-09
Value analysis (Euro), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita
Chapter 4 Leading Company Profiles
Diageo plc
Pernod Ricard
Chapter 5 Category Analysis: Brandy
Value analysis (Euro), 2004-09
Value analysis (Euro), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita
Chapter 6 Category Analysis: Liqueurs
Value analysis (Euro), 2004-09
Value analysis (Euro), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita
Chapter 7 Category Analysis: Rum
Value analysis (Euro), 2004-09
Value analysis (Euro), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita
Chapter 8 Category Analysis: Specialty Spirits
Value analysis (Euro), 2004-09
Value analysis (Euro), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita
Chapter 9 Category Analysis: Gin & Genever
Value analysis (Euro), 2004-09
Value analysis (Euro), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita
Chapter 10 Category Analysis: Whisk(e)y
Value analysis (Euro), 2004-09
Value analysis (Euro), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita
Chapter 11 Category Analysis: Tequila & Mezcal
Value analysis (Euro), 2004-09
Value analysis (Euro), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita
Chapter 12 Category Analysis: Vodka
Value analysis (Euro), 2004-09
Value analysis (Euro), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita
Chapter 13 Country Comparison
Value
Volume
Market share
Chapter 14 New Product Development
Product launches over time
Recent product launches
Chapter 15 Macroeconomic Profile
Macroeconomic Indicators
Chapter 16 Research Methodology
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research
Chapter 17 Appendix
Future readings
How to contact experts in your industry
Disclaimer
LIST OF FIGURES
Figure 1: Spirits, Belgium, value by category (€m), 2004-14
Figure 2: Spirits, Belgium, category growth comparison, by value, 2004-14
Figure 3: Spirits, Belgium, volume by category (liters, million), 2004-14
Figure 4: Spirits, Belgium, category growth comparison, by volume, 2004-14
Figure 5: Spirits, Belgium, company share by volume (%), 2008-09
Figure 6: Spirits, Belgium, distribution channels by volume (%), 2008-09
Figure 7: Brandy, Belgium, value by segment (€m), 2004-14
Figure 8: Brandy, Belgium, category growth comparison, by value, 2004-14
Figure 9: Brandy, Belgium, volume by segment (liters, million), 2004-14
Figure 10: Brandy, Belgium, category growth comparison, by volume, 2004-14
Figure 11: Brandy, Belgium, company share by volume (%), 2008-09
Figure 12: Brandy, Belgium, distribution channels by volume (%), 2008-09
Figure 13: Liqueurs, Belgium, value by segment (€m), 2004-14
Figure 14: Liqueurs, Belgium, category growth comparison, by value, 2004-14
Figure 15: Liqueurs, Belgium, volume by segment (liters, million), 2004-14
Figure 16: Liqueurs, Belgium, category growth comparison, by volume, 2004-14
Figure 17: Liqueurs, Belgium, distribution channels by volume (%), 2008-09
Figure 18: Rum, Belgium, value by segment (€m), 2004-14
Figure 19: Rum, Belgium, category growth comparison, by value, 2004-14
Figure 20: Rum, Belgium, volume by segment (liters, million), 2004-14
Figure 21: Rum, Belgium, category growth comparison, by volume, 2004-14
Figure 22: Rum, Belgium, company share by volume (%), 2008-09
Figure 23: Rum, Belgium, distribution channels by volume (%), 2008-09
Figure 24: Specialty spirits, Belgium, value by segment (€m), 2004-14
Figure 25: Specialty spirits, Belgium, volume by segment (liters, million), 2004-14
Figure 26: Specialty spirits, Belgium, company share by volume (%), 2008-09
Figure 27: Specialty spirits, Belgium, distribution channels by volume (%), 2008-09
Figure 28: Gin & genever, Belgium, value (€m), 2004-14
Figure 29: Gin & genever, Belgium, volume (liters, million), 2004-14
Figure 30: Gin & genever, Belgium, distribution channels by volume (%), 2008-09
Figure 31: Whisk(e)y, Belgium, value by segment (€m), 2004-14
Figure 32: Whisk(e)y, Belgium, category growth comparison, by value, 2004-14
Figure 33: Whisk(e)y, Belgium, volume by segment (liters, million), 2004-14
Figure 34: Whisk(e)y, Belgium, category growth comparison, by volume, 2004-14
Figure 35: Whisk(e)y, Belgium, company share by volume (%), 2008-09
Figure 36: Whisk(e)y, Belgium, distribution channels by volume (%), 2008-09
Figure 37: Tequila & mezcal, Belgium, value (€m), 2004-14
Figure 38: Tequila & mezcal, Belgium, volume (liters, million), 2004-14
Figure 39: Tequila & mezcal, Belgium, company share by volume (%), 2008-09
Figure 40: Tequila & mezcal, Belgium, distribution channels by volume (%), 2008-09
Figure 41: Vodka, Belgium, value by segment (€m), 2004-14
Figure 42: Vodka, Belgium, category growth comparison, by value, 2004-14
Figure 43: Vodka, Belgium, volume by segment (liters, million), 2004-14
Figure 44: Vodka, Belgium, category growth comparison, by volume, 2004-14
Figure 45: Vodka, Belgium, company share by volume (%), 2008-09
Figure 46: Vodka, Belgium, distribution channels by volume (%), 2008-09
Figure 47: Global spirits market split (value terms, 2009), top five countries
Figure 48: Global spirits market value, 2004–09, top five countries
Figure 49: Global spirits market split (volume terms, 2009), top five countries
Figure 50: Global spirits market volume, 2004–09, top five countries
Figure 51: Annual data review process
LIST OF TABLES
Table 1: Spirits category definitions
Table 2: Spirits distribution channels
Table 3: Spirits, Belgium, value by category (€m), 2004-09
Table 4: Spirits, Belgium, value forecast by category (€m), 2009-14
Table 5: Spirits, Belgium, value by category ($m), 2004-09
Table 6: Spirits, Belgium, value forecast by category ($m), 2009-14
Table 7: Spirits, Belgium, volume by category (liters, million), 2004-09
Table 8: Spirits, Belgium, volume forecast by category (liters, million), 2009-14
Table 9: Part (A) Spirits, Belgium, brand share by volume (%), 2008-09
Table 10: Part(B) Spirits, Belgium, brand share by volume (%), 2008-09
Table 11: Part(A) Spirits, Belgium, volume by brand (liters, million), 2008-09
Table 12: Part(B) Spirits, Belgium, volume by brand (liters, million), 2008-09
Table 13: Spirits, Belgium, company share by volume (%), 2008-09
Table 14: Spirits, Belgium, volume by company (liters, million), 2008-09
Table 15: Spirits, Belgium, distribution channels by volume (%), 2008-09
Table 16: Spirits, Belgium, volume by distribution channel (liters, million), 2008-09
Table 17: Spirits, Belgium, expenditure per capita (€), 2004-09
Table 18: Spirits, Belgium, forecast expenditure per capita (€), 2009-14
Table 19: Spirits, Belgium, expenditure per capita ($), 2004-09
Table 20: Spirits, Belgium, forecast expenditure per capita ($), 2009-14
Table 21: Spirits, Belgium, consumption per capita (liters), 2004-09
Table 22: Spirits, Belgium, forecast consumption per capita (liters), 2009-14
Table 23: Diageo plc key facts
Table 24: Pernod Ricard key facts
Table 25: Brandy, Belgium, value by segment (€m), 2004-09
Table 26: Brandy, Belgium, value forecast by segment (€m), 2009-14
Table 27: Brandy, Belgium, value by segment ($m), 2004-09
Table 28: Brandy, Belgium, value forecast by segment ($m), 2009-14
Table 29: Brandy, Belgium, volume by segment (liters, million), 2004-09
Table 30: Brandy, Belgium, volume forecast by segment (liters, million), 2009-14
Table 31: Brandy, Belgium, brand share by volume (%), 2008-09
Table 32: Brandy, Belgium, volume by brand (liters, million), 2008-09
Table 33: Brandy, Belgium, company share by volume (%), 2008-09
Table 34: Brandy, Belgium, volume by company (liters, million), 2008-09
Table 35: Brandy, Belgium, distribution channels by volume (%), 2008-09
Table 36: Brandy, Belgium, volume by distribution channel (liters, million), 2008-09
Table 37: Brandy, Belgium, expenditure per capita (€), 2004-09
Table 38: Brandy, Belgium, forecast expenditure per capita (€), 2009-14
Table 39: Brandy, Belgium, expenditure per capita ($), 2004-09
Table 40: Brandy, Belgium, forecast expenditure per capita ($), 2009-14
Table 41: Brandy, Belgium, consumption per capita (liters), 2004-09
Table 42: Brandy, Belgium, forecast consumption per capita (liters), 2009-14
Table 43: Liqueurs, Belgium, value by segment (€m), 2004-09
Table 44: Liqueurs, Belgium, value forecast by segment (€m), 2009-14
Table 45: Liqueurs, Belgium, value by segment ($m), 2004-09
Table 46: Liqueurs, Belgium, value forecast by segment ($m), 2009-14
Table 47: Liqueurs, Belgium, volume by segment (liters, million), 2004-09
Table 48: Liqueurs, Belgium, volume forecast by segment (liters, million), 2009-14
Table 49: Liqueurs, Belgium, brand share by volume (%), 2008-09
Table 50: Liqueurs, Belgium, volume by brand (liters, million), 2008-09
Table 51: Liqueurs, Belgium, company share by volume (%), 2008-09
Table 52: Liqueurs, Belgium, volume by company (liters, million), 2008-09
Table 53: Liqueurs, Belgium, distribution channels by volume (%), 2008-09
Table 54: Liqueurs, Belgium, volume by distribution channel (liters, million), 2008-09
Table 55: Liqueurs, Belgium, expenditure per capita (€), 2004-09
Table 56: Liqueurs, Belgium, forecast expenditure per capita (€), 2009-14
Table 57: Liqueurs, Belgium, expenditure per capita ($), 2004-09
Table 58: Liqueurs, Belgium, forecast expenditure per capita ($), 2009-14
Table 59: Liqueurs, Belgium, consumption per capita (liters), 2004-09
Table 60: Liqueurs, Belgium, forecast consumption per capita (liters), 2009-14
Table 61: Rum, Belgium, value by segment (€m), 2004-09
Table 62: Rum, Belgium, value forecast by segment (€m), 2009-14
Table 63: Rum, Belgium, value by segment ($m), 2004-09
Table 64: Rum, Belgium, value forecast by segment ($m), 2009-14
Table 65: Rum, Belgium, volume by segment (liters, million), 2004-09
Table 66: Rum, Belgium, volume forecast by segment (liters, million), 2009-14
Table 67: Rum, Belgium, brand share by volume (%), 2008-09
Table 68: Rum, Belgium, volume by brand (liters, million), 2008-09
Table 69: Rum, Belgium, company share by volume (%), 2008-09
Table 70: Rum, Belgium, volume by company (liters, million), 2008-09
Table 71: Rum, Belgium, distribution channels by volume (%), 2008-09
Table 72: Rum, Belgium, volume by distribution channel (liters, million), 2008-09
Table 73: Rum, Belgium, expenditure per capita (€), 2004-09
Table 74: Rum, Belgium, forecast expenditure per capita (€), 2009-14
Table 75: Rum, Belgium, expenditure per capita ($), 2004-09
Table 76: Rum, Belgium, forecast expenditure per capita ($), 2009-14
Table 77: Rum, Belgium, consumption per capita (liters), 2004-09
Table 78: Rum, Belgium, forecast consumption per capita (liters), 2009-14
Table 79: Specialty spirits, Belgium, value by segment (€m), 2004-09
Table 80: Specialty spirits, Belgium, value forecast by segment (€m), 2009-14
Table 81: Specialty spirits, Belgium, value by segment ($m), 2004-09
Table 82: Specialty spirits, Belgium, value forecast by segment ($m), 2009-14
Table 83: Specialty spirits, Belgium, volume by segment (liters, million), 2004-09
Table 84: Specialty spirits, Belgium, volume forecast by segment (liters, million), 2009-14
Table 85: Specialty spirits, Belgium, brand share by volume (%), 2008-09
Table 86: Specialty spirits, Belgium, volume by brand (liters, million), 2008-09
Table 87: Specialty spirits, Belgium, company share by volume (%), 2008-09
Table 88: Specialty spirits, Belgium, volume by company (liters, million), 2008-09
Table 89: Specialty spirits, Belgium, distribution channels by volume (%), 2008-09
Table 90: Specialty spirits, Belgium, volume by distribution channel (liters, million), 2008-09
Table 91: Specialty spirits, Belgium, expenditure per capita (€), 2004-09
Table 92: Specialty spirits, Belgium, forecast expenditure per capita (€), 2009-14
Table 93: Specialty spirits, Belgium, expenditure per capita ($), 2004-09
Table 94: Specialty spirits, Belgium, forecast expenditure per capita ($), 2009-14
Table 95: Specialty spirits, Belgium, consumption per capita (liters), 2004-09
Table 96: Specialty spirits, Belgium, forecast consumption per capita (liters), 2009-14
Table 97: Gin & genever, Belgium, value (€m), 2004-09
Table 98: Gin & genever, Belgium, value forecast (€m), 2009-14
Table 99: Gin & genever, Belgium, value ($m), 2004-09
Table 100: Gin & genever, Belgium, value forecast ($m), 2009-14
Table 101: Gin & genever, Belgium, volume (liters, million), 2004-09
Table 102: Gin & genever, Belgium, volume forecast (liters, million), 2009-14
Table 103: Gin & genever, Belgium, brand share by volume (%), 2008-09
Table 104: Gin & genever, Belgium, volume by brand (liters, million), 2008-09
Table 105: Gin & genever, Belgium, company share by volume (%), 2008-09
Table 106: Gin & genever, Belgium, volume by company (liters, million), 2008-09
Table 107: Gin & genever, Belgium, distribution channels by volume (%), 2008-09
Table 108: Gin & genever, Belgium, volume by distribution channel (liters, million), 2008-09
Table 109: Gin & genever, Belgium, expenditure per capita (€), 2004-09
Table 110: Gin & genever, Belgium, forecast expenditure per capita (€), 2009-14
Table 111: Gin & genever, Belgium, expenditure per capita ($), 2004-09
Table 112: Gin & genever, Belgium, forecast expenditure per capita ($), 2009-14
Table 113: Gin & genever, Belgium, consumption per capita (liters), 2004-09
Table 114: Gin & genever, Belgium, forecast consumption per capita (liters), 2009-14
Table 115: Whisk(e)y, Belgium, value by segment (€m), 2004-09
Table 116: Whisk(e)y, Belgium, value forecast by segment (€m), 2009-14
Table 117: Whisk(e)y, Belgium, value by segment ($m), 2004-09
Table 118: Whisk(e)y, Belgium, value forecast by segment ($m), 2009-14
Table 119: Whisk(e)y, Belgium, volume by segment (liters, million), 2004-09
Table 120: Whisk(e)y, Belgium, volume forecast by segment (liters, million), 2009-14
Table 121: Whisk(e)y, Belgium, brand share by volume (%), 2008-09
Table 122: Whisk(e)y, Belgium, volume by brand (liters, million), 2008-09
Table 123: Whisk(e)y, Belgium, company share by volume (%), 2008-09
Table 124: Whisk(e)y, Belgium, volume by company (liters, million), 2008-09
Table 125: Whisk(e)y, Belgium, distribution channels by volume (%), 2008-09
Table 126: Whisk(e)y, Belgium, volume by distribution channel (liters, million), 2008-09
Table 127: Whisk(e)y, Belgium, expenditure per capita (€), 2004-09
Table 128: Whisk(e)y, Belgium, forecast expenditure per capita (€), 2009-14
Table 129: Whisk(e)y, Belgium, expenditure per capita ($), 2004-09
Table 130: Whisk(e)y, Belgium, forecast expenditure per capita ($), 2009-14
Table 131: Whisk(e)y, Belgium, consumption per capita (liters), 2004-09
Table 132: Whisk(e)y, Belgium, forecast consumption per capita (liters), 2009-14
Table 133: Tequila & mezcal, Belgium, value (€m), 2004-09
Table 134: Tequila & mezcal, Belgium, value forecast (€m), 2009-14
Table 135: Tequila & mezcal, Belgium, value ($m), 2004-09
Table 136: Tequila & mezcal, Belgium, value forecast ($m), 2009-14
Table 137: Tequila & mezcal, Belgium, volume (liters, million), 2004-09
Table 138: Tequila & mezcal, Belgium, volume forecast (liters, million), 2009-14
Table 139: Tequila & mezcal, Belgium, brand share by volume (%), 2008-09
Table 140: Tequila & mezcal, Belgium, volume by brand (liters, million), 2008-09
Table 141: Tequila & mezcal, Belgium, company share by volume (%), 2008-09
Table 142: Tequila & mezcal, Belgium, volume by company (liters, million), 2008-09
Table 143: Tequila & mezcal, Belgium, distribution channels by volume (%), 2008-09
Table 144: Tequila & mezcal, Belgium, volume by distribution channel (liters, million), 2008-09
Table 145: Tequila & mezcal, Belgium, expenditure per capita (€), 2004-09
Table 146: Tequila & mezcal, Belgium, forecast expenditure per capita (€), 2009-14
Table 147: Tequila & mezcal, Belgium, expenditure per capita ($), 2004-09
Table 148: Tequila & mezcal, Belgium, forecast expenditure per capita ($), 2009-14
Table 149: Tequila & mezcal, Belgium, consumption per capita (liters), 2004-09
Table 150: Tequila & mezcal, Belgium, forecast consumption per capita (liters), 2009-14
Table 151: Vodka, Belgium, value by segment (€m), 2004-09
Table 152: Vodka, Belgium, value forecast by segment (€m), 2009-14
Table 153: Vodka, Belgium, value by segment ($m), 2004-09
Table 154: Vodka, Belgium, value forecast by segment ($m), 2009-14
Table 155: Vodka, Belgium, volume by segment (liters, million), 2004-09
Table 156: Vodka, Belgium, volume forecast by segment (liters, million), 2009-14
Table 157: Vodka, Belgium, brand share by volume (%), 2008-09
Table 158: Vodka, Belgium, volume by brand (liters, million), 2008-09
Table 159: Vodka, Belgium, company share by volume (%), 2008-09
Table 160: Vodka, Belgium, volume by company (liters, million), 2008-09
Table 161: Vodka, Belgium, distribution channels by volume (%), 2008-09
Table 162: Vodka, Belgium, volume by distribution channel (liters, million), 2008-09
Table 163: Vodka, Belgium, expenditure per capita (€), 2004-09
Table 164: Vodka, Belgium, forecast expenditure per capita (€), 2009-14
Table 165: Vodka, Belgium, expenditure per capita ($), 2004-09
Table 166: Vodka, Belgium, forecast expenditure per capita ($), 2009-14
Table 167: Vodka, Belgium, consumption per capita (liters), 2004-09
Table 168: Vodka, Belgium, forecast consumption per capita (liters), 2009-14
Table 169: Global spirits market value, 2009
Table 170: Global spirits market split (value terms ($m), 2009), top five countries
Table 171: Global spirits market volume, 2009
Table 172: Global spirits market split (volume terms, 2009), top five countries
Table 173: Leading players, top five countries
Table 174: Belgium spirits new product launches reports, by company (top five companies), 2009
Table 175: Belgium spirits new product launches SKUs, by company (top five companies), 2009
Table 176: Belgium spirits new product launches (reports), by flavor and fragrances (top 10 flavors), 2009
Table 177: Belgium spirits new product launches (reports), by ingredients, 2009
Table 178: Belgium spirits new product launches (reports), by package tags or claims, 2009
Table 179: Belgium spirits new product launches - recent five launches (2009)
Table 180: Belgium population, by age group, 2004-09 (millions)
Table 181: Belgium population forecast, by age group, 2009-14 (millions)
Table 182: Belgium population, by gender, 2004-09 (millions)
Table 183: Belgium population forecast, by gender, 2009-14 (millions)
Table 184: Belgium nominal GDP, 2004-09 (€bn, nominal prices)
Table 185: Belgium nominal GDP forecast, 2009-14 (€bn, nominal prices)
Table 186: Belgium real GDP, 2004-09 (€bn, 2000 prices)
Table 187: Belgium real GDP forecast, 2009-14 (€bn, 2000 prices)
Table 188: Belgium real GDP, 2004-09 ($bn, 2000 prices)
Table 189: Belgium real GDP forecast, 2009-14 ($bn, 2000 prices)
Table 190: Belgium consumer price index, 2004-09 (2000=100)
Table 191: Belgium consumer price index, 2009-14 (2000=100)
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