Spirits in Austria

Published: November 2013

Publisher: Euromonitor Plc

Product ref: 188621

Pages: 41

Format: PDF

Delivery: Immediate download

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Price: $ 900.00

Report description

Total volume sales of spirits grew by around 1% in 2012. Within spirits, vodka is the largest and one of the fastest growing categories, posting a total volume increase of 4%. In 2012, spirits enjoyed greater popularity in Austria, particularly premium variants, as the category is characterised by a desire for pleasure and is largely associated with emotions and a quest for luxury.

Euromonitor International's Spirits in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Spirits market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin, Other Blended Scotch, Dark and White Rum and Whisky Price Band Methodology
Summary 1 Benchmark Brands 2012
Category Data
Table 1 Sales of Spirits by Category: Total Volume 2007-2012
Table 2 Sales of Spirits by Category: Total Value 2007-2012
Table 3 Sales of Spirits by Category: % Total Volume Growth 2007-2012
Table 4 Sales of Spirits by Category: % Total Value Growth 2007-2012
Table 5 Sales of Spirits by On-trade vs Off-trade: Volume 2007-2012
Table 6 Sales of Spirits by On-trade vs Off-trade: Value 2007-2012
Table 7 Sales of Spirits by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 8 Sales of Spirits by On-trade vs Off-trade: % Value Growth 2007-2012
Table 9 Sales of Dark Rum by Price Platform: % Total Volume 2007-2012
Table 10 Sales of White Rum by Price Platform: % Total Volume 2007-2012
Table 11 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2007-2012
Table 12 Sales of Gin by Price Platform: % Total Volume 2007-2012
Table 13 Sales of Vodka by Price Platform: % Total Volume 2007-2012
Table 14 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2007-2012
Table 15 GBO Company Shares of Spirits: % Total Volume 2008-2012
Table 16 NBO Company Shares of Spirits: % Total Volume 2008-2012
Table 17 LBN Brand Shares of Spirits: % Total Volume 2009-2012
Table 18 Production, Imports and Exports of Spirits: Total Volume 2006-2011
Table 19 Imports of Spirits by Country of Origin: Total Volume 2006-2011
Table 20 Imports of Spirits by Country of Origin: Total Value 2006-2011
Table 21 Exports of Spirits by Country of Destination: Total Volume 2006-2011
Table 22 Exports of Spirits by Country of Destination: Total Value 2006-2011
Table 23 Production, Imports and Exports of Brandy & Cognac: Total Volume 2006-2011
Table 24 Production, Imports and Exports of Rum: Total Volume 2006-2011
Table 25 Production, Imports and Exports of Tequila: Total Volume 2006-2011
Table 26 Production, Imports and Exports of Whiskies: Total Volume 2006-2011
Table 27 Production, Imports and Exports of Gin: Total Volume 2006-2011
Table 28 Production, Imports and Exports of Vodka: Total Volume 2006-2011
Table 29 Forecast Sales of Spirits by Category: Total Volume 2012-2017
Table 30 Forecast Sales of Spirits by Category: Total Value 2012-2017
Table 31 Forecast Sales of Spirits by Category: % Total Volume Growth 2012-2017
Table 32 Forecast Sales of Spirits by Category: % Total Value Growth 2012-2017
Schlumberger Wein- & Sektkellerei AG in alcoholic drinks (Austria)
Strategic Direction
Key Facts
Summary 2 Schlumberger Wein- & Sektkellerei AG: Key Facts
Summary 3 Schlumberger Wein- & Sektkellerei AG: Operational Indicators
Company Background
Production
Summary 4 Schlumberger Wein- & Sektkellerei AG: Production Statistics 2012
Competitive Positioning
Summary 5 Schlumberger Wein- & Sektkellerei AG: Competitive Position 2012
Executive Summary
Alcoholic Drinks Market Remains Stable in 2012
Premiumisation A Growing Trend in Austria
Local Player Brau-union Osterreich AG Remains the Leading Manufacturer
Off-trade Grows While On-trade Loses Out
Slight Decline Ahead
Key Trends and Developments
Austrians Enjoy High Levels of Disposable Income
Consuming Fewer But Better Products
National Brands Have Huge Importance in Austria
Key New Product Launches
Summary 6 Key New Product Developments 2012
Specialist Retailer
Summary 7 Leading Specialist Retailers 2012
Market Merger and Acquisition Activity
Summary 8 Merger and Acquisition Activity 2012
Market Background
Legislation
Table 33 Number of On-trade Establishments by Type 2007-2012
Taxation and Duty Levies
Table 34 Taxation and Duty Levies on Alcoholic Drinks 2012
Table 35 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2012
Table 36 Selling Margin of a Typical Beer Brand 2012 incl Wholesaler
Table 37 Selling Margin of a Typical Beer Brand 2012 excl Wholesaler
Table 38 Selling Margin of a Typical Wine Brand 2012 incl Wholesaler
Table 39 Selling Margin of a Typical Wine Brand 2012 excl Wholesaler
Table 40 Selling Margin of a Typical Spirits Brand 2012 incl Wholesaler
Table 41 Selling Margin of a Typical Spirits Brand 2012 excl Wholesaler
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 42 Retail Consumer Expenditure on Alcoholic Drinks 2007-2012
Market Data
Table 43 Sales of Alcoholic Drinks by Category: Total Volume 2007-2012
Table 44 Sales of Alcoholic Drinks by Category: Total Value 2007-2012
Table 45 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2007-2012
Table 46 Sales of Alcoholic Drinks by Category: % Total Value Growth 2007-2012
Table 48 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Value 2012
Table 49 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Volume 2012
Table 50 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Value 2012
Table 51 GBO Company Shares of Alcoholic Drinks: % Total Volume 2008-2012
Table 52 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2007-2012
Table 53 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2012
Table 54 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 55 Forecast Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 56 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 57 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Definitions
Published Data Comparisons
Sources
Summary 9 Research Sources













Price: $ 900.00

Related research categories

By sector: Spirits

By market: Austria (in Europe)