Spirits in Australia

Spirits registered growth of 2% in both volume and value terms in 2011. In an environment of consumer uncertainty and reduced discretionary spending, the category has essentially been held steady by consumers responding favourably to competitive price platforms for premium spirits. Over the review period, strong growth was recorded in 2009 following the so-called “alcopop” tax, which saw the price of ready-to-drink (RTD) premixes increase as the products attracted the same excise as full...

Euromonitor International's Spirits in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Spirits market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin and Other Blended Scotch Whisky Price Band Methodology
Summary 1 Benchmark Brands 2011
Category Data
Table 1 Sales of Spirits by Category: Total Volume 2006-2011
Table 2 Sales of Spirits by Category: Total Value 2006-2011
Table 3 Sales of Spirits by Category: % Total Volume Growth 2006-2011
Table 4 Sales of Spirits by Category: % Total Value Growth 2006-2011
Table 5 Sales of Spirits by On-trade vs Off-trade Split: Volume 2006-2011
Table 6 Sales of Spirits by On-trade vs Off-trade Split: Value 2006-2011
Table 7 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2006-2011
Table 8 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2006-2011
Table 9 Sales of Gin by Price Platform 2006-2011
Table 10 Sales of Other Blended Scotch Whisky by Price Platform 2006-2011
Table 11 Sales of Vodka by Price Platform 2006-2011
Table 12 Sales of Flavoured vs Non-flavoured Vodka 2006-2011
Table 13 Spirits Production, Imports and Exports: Total Volume 2005-2010
Table 14 Spirits Imports by Country of Origin: Total Volume 2005-2010
Table 15 Spirits Imports by Country of Origin: Total Value 2005-2010
Table 16 Spirits Exports by Country of Destination: Total Volume 2005-2010
Table 17 Spirits Exports by Country of Destination: Total Value 2005-2010
Table 18 Brandy & Cognac Production, Imports and Exports: Total Volume 2005-2010
Table 19 Gin Production, Imports and Exports: Total Volume 2005-2010
Table 20 Rum Production, Imports and Exports: Total Volume 2005-2010
Table 21 Vodka Production, Imports and Exports: Total Volume 2005-2010
Table 22 Whiskies Production, Imports and Exports: Total Volume 2005-2010
Table 23 Company Shares of Spirits by National Brand Owner 2007-2011
Table 24 Company Shares of Spirits by Global Brand Owner 2007-2011
Table 25 Brand Shares of Spirits 2008-2011
Table 26 Forecast Sales of Spirits by Category: Total Volume 2011-2016
Table 27 Forecast Sales of Spirits by Category: Total Value 2011-2016
Table 28 Forecast Sales of Spirits by Category: % Total Volume Growth 2011-2016
Table 29 Forecast Sales of Spirits by Category: % Total Value Growth 2011-2016
De Bortoli Wines Pty Ltd in Alcoholic Drinks (australia)
Strategic Direction
Key Facts
Summary 2 De Bortoli Wines Pty Ltd: Key Facts
Company Background
Production
Competitive Positioning
Vok Beverages Pty Ltd in Alcoholic Drinks (australia)
Strategic Direction
Key Facts
Summary 3 Vok Beverages Pty Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 Vok Beverages Pty Ltd: Competitive Position 2011
Executive Summary
Low Consumer Confidence Contributes To Atmosphere of Moderation
Challenging the Notion of A "nation of Beer Drinkers"
Foster's on Top Despite Demerging Beer and Wine Divisions
Sales of Alcohol Increasingly Concentrated in the "big Two" Grocery Retailers
Creative Solutions To Diversified Usage Occasions To Drive Future Growth
Key Trends and Developments
"premiumisation": the Market Shifts Towards More Discerning Drinkers
A "sense of Place" Gains Relevance in Australia
Tax: A Price on Carbon and A Growing Focus on Volumes
Key New Product Launches
Summary 5 Key New Product Developments 2010-2011
Specialist Retailers
Summary 6 Leading Specialist Retailers 2011
Market Merger and Acquisition Activity
Summary 7 Merger and Acquisition Activity 2010-2011
Market Background
Legislation
Table 30 Number of On-trade Establishments by Type 2006-2010
Taxation and Duty Levies
Summary 8 Taxation and Duty Levies on Alcoholic Drinks 2011
Table 31 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2011
Table 32 Selling Margin of a Typical Beer Brand 2011 - Victoria Bitter
Table 33 Selling Margin of a Typical Wine Brand 2011
Table 34 Selling Margin of a Typical Spirits Brand 2011 - Johnny Walker Red Label
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 35 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011
Market Data
Table 36 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011
Table 37 Sales of Alcoholic Drinks by Category: Total Value 2006-2011
Table 38 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011
Table 39 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011
Table 41 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011
Table 42 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011
Table 43 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011
Table 44 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011
Table 45 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011
Table 46 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2011
Table 47 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 48 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 49 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 50 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Definitions
Published Data Comparisons
Summary 9 Research Sources

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By sector: Spirits

By market: Australia (in Oceania)