Spirits in Australia

Spirits in Australia industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2006-10, and forecast to 2015). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Australia spirits market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

• The spirits market consists of the sale of brandy, gin & genever, liqueurs, rum, specialty spirits, tequila & mezcal, vodka and whisky. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2010 annual average exchange rates.
• The Australian spirits market generated total revenues of $3.8 billion in 2010, representing a compound annual growth rate (CAGR) of 4.2% for the period spanning 2006-2010.
• Whisky sales proved the most lucrative for the Australian spirits market in 2010, generating total revenues of $1.9 billion, equivalent to 48.9% of the market's overall value.
• The performance of the market is forecast to decelerate, with an anticipated CAGR of 3.6% for the five-year period 2010-2015, which is expected to lead the market to a value of $4.6 billion by the end of 2015.

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Leading company profiles reveal details of key spirits market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Australia spirits market with five year forecasts by both value and volume

Table of contents

EXECUTIVE SUMMARY

MARKET OVERVIEW
Market definition
Research highlights
Market analysis

MARKET VALUE

MARKET VOLUME

MARKET SEGMENTATION I

MARKET SEGMENTATION II

MARKET SHARE

FIVE FORCES ANALYSIS
Summary
Buyer power
Supplier power
New entrants
Substitutes
Rivalry

LEADING COMPANIES
Diageo plc
Fortune Brands, Inc.
Foster's Group Ltd.

MARKET DISTRIBUTION

MARKET FORECASTS
Market value forecast
Market volume forecast

MACROECONOMIC INDICATORS

APPENDIX
Methodology
Industry associations
Related Datamonitor research
Disclaimer

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LIST OF TABLES
Table 1: Australia spirits market value: $ million, 2006–10
Table 2: Australia spirits market volume: million liters, 2006–10
Table 3: Australia spirits market segmentation I:% share, by value, 2010
Table 4: Australia spirits market segmentation II: % share, by value, 2010
Table 5: Australia spirits market share: % share, by volume, 2010
Table 6: Diageo plc: key facts
Table 7: Diageo plc: key financials ($)
Table 8: Diageo plc: key financials (£)
Table 9: Diageo plc: key financial ratios
Table 10: Fortune Brands, Inc.: key facts
Table 11: Fortune Brands, Inc.: key financials ($)
Table 12: Fortune Brands, Inc.: key financial ratios
Table 13: Foster's Group Ltd.: key facts
Table 14: Foster's Group Ltd.: key financials ($)
Table 15: Foster's Group Ltd.: key financials (A$)
Table 16: Foster's Group Ltd.: key financial ratios
Table 17: Australia spirits market distribution: % share, by volume, 2010
Table 18: Australia spirits market value forecast: $ million, 2010–15
Table 19: Australia spirits market volume forecast: million liters, 2010–15
Table 20: Australia size of population (million), 2006–10
Table 21: Australia gdp (constant 2000 prices, $ billion), 2006–10
Table 22: Australia gdp (current prices, $ billion), 2006–10
Table 23: Australia inflation, 2006–10
Table 24: Australia consumer price index (absolute), 2006–10
Table 25: Australia exchange rate, 2006–10

LIST OF FIGURES
Figure 1: Australia spirits market value: $ million, 2006–10
Figure 2: Australia spirits market volume: million liters, 2006–10
Figure 3: Australia spirits market segmentation I:% share, by value, 2010
Figure 4: Australia spirits market segmentation II: % share, by value, 2010
Figure 5: Australia spirits market share: % share, by volume, 2010
Figure 6: Forces driving competition in the spirits market in Australia, 2010
Figure 7: Drivers of buyer power in the spirits market in Australia, 2010
Figure 8: Drivers of supplier power in the spirits market in Australia, 2010
Figure 9: Factors influencing the likelihood of new entrants in the spirits market in Australia, 2010
Figure 10: Factors influencing the threat of substitutes in the spirits market in Australia, 2010
Figure 11: Drivers of degree of rivalry in the spirits market in Australia, 2010
Figure 12: Diageo plc: revenues & profitability
Figure 13: Diageo plc: assets & liabilities
Figure 14: Fortune Brands, Inc.: revenues & profitability
Figure 15: Fortune Brands, Inc.: assets & liabilities
Figure 16: Foster's Group Ltd.: revenues & profitability
Figure 17: Foster's Group Ltd.: assets & liabilities
Figure 18: Australia spirits market distribution: % share, by volume, 2010
Figure 19: Australia spirits market value forecast: $ million, 2010–15
Figure 20: Australia spirits market volume forecast: million liters, 2010–15

Related research categories

By sector: Spirits

By market: Australia (in Oceania)