Spirits - Hong Kong, China

Spirits experienced a rise in demand in 2010 as the economy recovered further from the global recession. Whiskies and white spirits were the better performers as consumers traded up to more premium offerings led by higher disposable incomes. Brandy and cognac on the other hand, continued to see a decline in popularity especially amongst the younger consumers due to the its positioning towards the older segment of the population.

Euromonitor International's Spirits in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whisk(e)y, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Spirits market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Spirits in Hong Kong, China
Euromonitor International
December 2010
List of Contents and Tables
Executive Summary
Economic Recovery Drives Growth for Alcoholic Drinks in Hong Kong
Fifa World Cup Boosts On-trade Sales
San Miguel Brewery Hong Kong Ltd Remains As Overall Leader
Sales of Alcoholic Drinks Concentrated Through Supermarkets/hypermarkets
Positive Outlook Due To Further Recovery of the Economy
Key Trends and Developments
Fifa World Cup Impacts On-trade and Off-trade Sales
Further Governmental Restriction on Time Period of Alcoholic Drink Sales in Bars
Customer-oriented Marketing Strategy Adopted by Retailers
Key New Product Launches
Summary 1 Key New Product Developments 2009-2010
Specialist Retailer
Summary 2 Leading Specialist Retailers 2009
Market Merger and Acquisition Activity
Market Background
Legislation
Table 1 Number of On-trade Establishments by Type 2005-2009
Taxation and Duty Levies
Table 2 Taxation and Duty Levies on Alcoholic Drinks 2010
Table 3 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2010
Table 4 Selling Margin of a Typical Beer Brand 2010
Table 5 Selling Margin of a Typical Wine Brand 2010
Table 6 Selling Margin of a Typical Spirits Brand 2010
Operating Environment
Market Indicators
Table 7 Retail Consumer Expenditure on Alcoholic Drinks 2005-2010
Market Data
Table 8 Sales of Alcoholic Drinks by Category: Total Volume 2005-2010
Table 9 Sales of Alcoholic Drinks by Category: Total Value 2005-2010
Table 10 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2005-2010
Table 11 Sales of Alcoholic Drinks by Category: % Total Value Growth 2005-2010
Table 12 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2010
Table 13 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2010
Table 14 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2010
Table 15 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2010
Table 16 Company Shares of Alcoholic Drinks by Global Brand Owner 2006-2010
Table 17 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2005-2010
Table 18 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2010
Table 19 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 20 Forecast Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 21 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 22 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Definitions
Published Data Comparisons
Summary 3 Research Sources
Jebsen & Co Ltd
Strategic Direction
Key Facts
Summary 4 Jebsen & Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Jebsen & Co Ltd: Competitive Position 2010
Maxxium Hong Kong Ltd
Strategic Direction
Key Facts
Summary 6 Maxxium Hong Kong Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 7 Maxxium Hong Kong Ltd: Competitive Position 2010
San Miguel Brewery Hong Kong Ltd
Strategic Direction
Key Facts
Summary 8 San Miguel Brewery Hong Kong Ltd: Key Facts
Summary 9 San Miguel Brewery Hong Kong Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 San Miguel Brewery Hong Kong Ltd: Competitive Position 2010
Telford International Co Ltd
Strategic Direction
Key Facts
Summary 11 Telford International Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 12 Telford International Co Ltd: Competitive Position 2010
Watson's Wine Cellar
Strategic Direction
Key Facts
Summary 13 Watson's Wine Cellar: Key Facts
Company Background
Production
Competitive Positioning
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin and Other Blended Scotch Whisky Price Band Methodology
Category Data
Summary 14 Benchmark Brands 2010
Table 23 Sales of Spirits by Category: Total Volume 2005-2010
Table 24 Sales of Spirits by Category: Total Value 2005-2010
Table 25 Sales of Spirits by Category: % Total Volume Growth 2005-2010
Table 26 Sales of Spirits by Category: % Total Value Growth 2005-2010
Table 27 Sales of Spirits by On-trade vs Off-trade Split: Volume 2005-2010
Table 28 Sales of Spirits by On-trade vs Off-trade Split: Value 2005-2010
Table 29 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2005-2010
Table 30 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2005-2010
Table 31 Sales of Gin by Price Platform 2005-2010
Table 32 Sales of Other Blended Scotch Whisky by Price Platform 2005-2010
Table 33 Sales of Vodka by Price Platform 2005-2010
Table 34 Sales of Flavoured vs Non-flavoured Vodka 2005-2010
Table 35 Spirits Production, Imports and Exports: Total Volume 2004-2009
Table 36 Spirits Exports by Country of Destination: Total Volume 2004-2009
Table 37 Spirits Exports by Country of Destination: Total Value 2004-2009
Table 38 Spirits Imports by Country of Origin: Total Volume 2004-2009
Table 39 Spirits Imports by Country of Origin: Total Value 2004-2009
Table 40 Brandy & Cognac Production, Imports and Exports: Total Volume 2004-2009
Table 41 Gin Production, Imports and Exports: Total Volume 2004-2009
Table 42 Liqueurs Production, Imports and Exports: Total Volume 2004-2009
Table 43 Rum Production, Imports and Exports: Total Volume 2004-2009
Table 44 Vodka Production, Imports and Exports: Total Volume 2004-2009
Table 45 Whisk(e)y Production, Imports and Exports: Total Volume 2004-2009
Table 46 Company Shares of Spirits by National Brand Owner 2006-2010
Table 47 Company Shares of Spirits by Global Brand Owner 2006-2010
Table 48 Brand Shares of Spirits 2007-2010
Table 49 Forecast Sales of Spirits by Category: Total Volume 2010-2015
Table 50 Forecast Sales of Spirits by Category: Total Value 2010-2015
Table 51 Forecast Sales of Spirits by Category: % Total Volume Growth 2010-2015
Table 52 Forecast Sales of Spirits by Category: % Total Value Growth 2010-2015

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By sector: Spirits

By market: China (in Asia), Hong Kong (in Asia), China (in BRICM)