Spirits - Guatemala

Spirits is set to experience a 3% total volume growth in 2010, to reach 35 million litres. Contraband products continued to have a negative impact on total spirits sales over 2010. According to industry sources, approximately 50% of the total market volume of spirits is covered by contraband products, which manage to enter into the country because of lax control from authorities, and are very successful because of their sensibly lower prices when compared to their legal counterparts. The...

Euromonitor International's Spirits in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whisk(e)y, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Spirits market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Spirits in Guatemala
Euromonitor International
December 2010
List of Contents and Tables
Executive Summary
Recovery From Crisis
Off-trade Consumption Continues To Dominate
Leadership Remains With Domestic Companies
Modernisation in Progress
Great Potential for Future Growth
Market Background
Legislation
Taxation and Duty Levies
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2010
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2010
Table 3 Selling Margin of a Typical Beer Brand 2010
Table 4 Selling Margin of a Typical Wine Brand 2010
Table 5 Selling Margin of a Typical Spirits Brand 2010
Operating Environment
Key New Product Launches
Summary 1 Key New Product Developments 2009-2010
Market Indicators
Table 6 Retail Consumer Expenditure on Alcoholic Drinks 2005-2010
Market Data
Table 7 Sales of Alcoholic Drinks by Category: Total Volume 2005-2010
Table 8 Sales of Alcoholic Drinks by Category: Total Value 2005-2010
Table 9 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2005-2010
Table 10 Sales of Alcoholic Drinks by Category: % Total Value Growth 2005-2010
Table 11 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2010
Table 12 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2010
Table 13 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2010
Table 14 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2010
Table 15 Company Shares of Alcoholic Drinks by Global Brand Owner 2006-2010
Table 16 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2010
Table 17 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2010
Table 18 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 19 Forecast Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 20 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 21 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Definitions
Published Data Comparisons
Summary 2 Research Sources
Cervecería Centroamericana SA
Strategic Direction
Key Facts
Summary 3 Cervecería Centroamericana SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 Cervecería Centroamericana SA: Competitive Position 2010
Grupo Umbral SA
Strategic Direction
Key Facts
Summary 5 Grupo Umbral SA.: Key Facts
Summary 6 Vinoteca: Operational Indicators
Company Background
Chart 1 Grupo Umbral SA: Vinoteca in Guatemala, Guatemala
Private Label
Competitive Positioning
Summary 7 Grupo Umbral SA: Competitive Position 2010
Industrias Licoreras De Guatemala
Strategic Direction
Key Facts
Summary 8 Industrias Licoreras de Guatemala SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 9 Industrias Licoreras de Guatemala: Competitive Position 2010
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 22 Sales of Spirits by Category: Total Volume 2005-2010
Table 23 Sales of Spirits by Category: Total Value 2005-2010
Table 24 Sales of Spirits by Category: % Total Volume Growth 2005-2010
Table 25 Sales of Spirits by Category: % Total Value Growth 2005-2010
Table 26 Sales of Spirits by On-trade vs Off-trade Split: Volume 2005-2010
Table 27 Sales of Spirits by On-trade vs Off-trade Split: Value 2005-2010
Table 28 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2005-2010
Table 29 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2005-2010
Table 30 Spirits Production, Imports and Exports: Total Volume 2004-2009
Table 31 Spirits Exports by Country of Destination: Total Volume 2004-2009
Table 32 Spirits Exports by Country of Destination: Total Value 2004-2009
Table 33 Spirits Imports by Country of Origin: Total Volume 2004-2009
Table 34 Spirits Imports by Country of Origin: Total Value 2004-2009
Table 35 Whisk(e)y Production, Imports and Exports: Total Volume 2004-2009
Table 36 Brandy & Cognac Production, Imports and Exports: Total Volume 2004-2009
Table 37 Vodka Production, Imports and Exports: Total Volume 2004-2009
Table 38 Gin Production, Imports and Exports: Total Volume 2004-2009
Table 39 Rum Production, Imports and Exports: Total Volume 2004-2009
Table 40 Liqueurs Production, Imports and Exports: Total Volume 2004-2009
Table 41 Company Shares of Spirits by National Brand Owner 2006-2010
Table 42 Company Shares of Spirits by Global Brand Owner 2006-2010
Table 43 Brand Shares of Spirits 2007-2010
Table 44 Forecast Sales of Spirits by Category: Total Volume 2010-2015
Table 45 Forecast Sales of Spirits by Category: Total Value 2010-2015
Table 46 Forecast Sales of Spirits by Category: % Total Volume Growth 2010-2015
Table 47 Forecast Sales of Spirits by Category: % Total Value Growth 2010-2015

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Related research categories

By sector: Spirits

By market: Guatemala (in North America)