Spirits - Greece

2010 was a year of unprecedented shock for spirits, which was caught in the turmoil of both the economic downturn and swingeing tax increases. In this context, there was a trend towards beer, wine and RTDs, which, besides being cheaper, are also a safer choice, given the boom in alcohol doctoring amidst the steep price increases. At the same time, spirits continues to be influenced by wider consumer habits, which favour low-alcohol, lighter drinks and cocktails at the expense of stronger...

Euromonitor International's Spirits in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whisk(e)y, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Spirits market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Spirits in Greece
Euromonitor International
February 2011
List of Contents and Tables
Executive Summary
Alcoholic Drinks See Negative Growth As A Result of the Economic Downturn
Tax Hikes Hit the Off-trade Channel
Athenian Brewery Continues To Drive Sales
Supermarkets Gain Ground at the Expense of Specialist Retailers
A Gloomy Future Is Foreseen
Key Trends and Developments
Shrinking Disposable Income Negatively Affects Sales
Decline in Tourism Further Hits the On-trade Channel
Consecutive Tax Increases Squeeze Market Growth
Rtd Cocktails in the Spotlight of New Product Developments
Summary 1 Key New Product Developments 2009-2010
Specialist Retailers Lose Ground To Supermarkets/hypermarkets
Fewer Brand Buyouts in Second Half of 2009 and 2010
Summary 2 Merger and Acquisition Activity 2009-2010
Summary 3 Speculated Merger and Acquisition Activity 2010-2011
Legislation
Taxation and Duty Levies
Summary 4 Taxation and Duty Levies on Alcoholic Drinks 2010
Table 1 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2010
Table 2 Selling Margin of a Typical Beer Brand 2010 - Amstel
Table 3 Selling Margin of a Typical Wine Brand 2010 - Retsina Malamatina
Table 4 Selling Margin of a Typical Spirits Brand 2010 - Johnnie Walker Red Label
Operating Environment
Market Indicators
Table 5 Retail Consumer Expenditure on Alcoholic Drinks 2005-2010
Market Data
Table 6 Sales of Alcoholic Drinks by Category: Total Volume 2005-2010
Table 7 Sales of Alcoholic Drinks by Category: Total Value 2005-2010
Table 8 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2005-2010
Table 9 Sales of Alcoholic Drinks by Category: % Total Value Growth 2005-2010
Table 10 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2010
Table 11 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2010
Table 12 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2010
Table 13 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2010
Table 14 Company Shares of Alcoholic Drinks by Global Brand Owner 2006-2010
Table 15 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2005-2010
Table 16 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2010
Table 17 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 18 Forecast Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 19 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 20 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Definitions
Sources
Summary 5 Research Sources
Amvyx SA
Strategic Direction
Key Facts
Summary 6 Amvyx SA: Key Facts
Summary 7 Amvyx SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 8 Amvyx SA: Competitive Position 2010
Athenian Brewery SA
Strategic Direction
Key Facts
Summary 9 Athenian Brewery SA: Key Facts
Summary 10 Athenian Brewery SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 11 Athenian Brewery SA: Competitive Position 2010
Boutaris, J, & Son Vinicultural SA
Strategic Direction
Key Facts
Summary 12 J Boutari & Son Vinicultural SA: Key Facts
Summary 13 J Boutari & Son Vinicultural SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 14 Summary J Boutari & Son Vinicultural SA: Competitive Position 2010
Mythos Brewery SA
Strategic Direction
Key Facts
Summary 15 Mythos Brewery SA: Key Facts
Summary 16 Mythos Brewery SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 17 Mythos Brewery SA: Competitive Position 2010
Ok Athens Ltd
Strategic Direction
Key Facts
Summary 18 Ok Athens ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 19 Summary Ok Athens ltd: Competitive Position 2010
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Sector Background
Vodka, Gin and Other Blended Scotch Whisky Price Band Methodology
Category Data
Table 21 Sales of Spirits by Category: Total Volume 2005-2010
Table 22 Sales of Spirits by Category: Total Value 2005-2010
Table 23 Sales of Spirits by Category: % Total Volume Growth 2005-2010
Table 24 Sales of Spirits by Category: % Total Value Growth 2005-2010
Table 25 Sales of Spirits by On-trade vs Off-trade Split: Volume 2005-2010
Table 26 Sales of Spirits by On-trade vs Off-trade Split: Value 2005-2010
Table 27 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2005-2010
Table 28 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2005-2010
Table 29 Sales of Gin by Price Platform 2005-2010
Table 30 Sales of Other Blended Scotch Whisky by Price Platform 2005-2010
Table 31 Sales of Vodka by Price Platform 2005-2010
Table 32 Sales of Flavoured vs Non-flavoured Vodka 2005-2010
Table 33 Spirits Production, Imports and Exports: Total Volume 2004-2009
Table 34 Spirits Exports by Country of Destination: Total Volume 2004-2009
Table 35 Spirits Exports by Country of Destination: Total Value 2004-2009
Table 36 Spirits Imports by Country of Origin: Total Volume 2004-2009
Table 37 Spirits Imports by Country of Origin: Total Value 2004-2009
Table 38 Brandy & Cognac Production, Imports and Exports: Total Volume 2004-2009
Table 39 Gin Production, Imports and Exports: Total Volume 2004-2009
Table 40 Liqueurs Production, Imports and Exports: Total Volume 2004-2009
Table 41 Rum Production, Imports and Exports: Total Volume 2004-2009
Table 42 Tequila Production, Imports and Exports: Total Volume 2004-2009
Table 43 Vodka Production, Imports and Exports: Total Volume 2004-2009
Table 44 Whisk(e)y Production, Imports and Exports: Total Volume 2004-2009
Table 45 Company Shares of Spirits by National Brand Owner 2006-2010
Table 46 Company Shares of Spirits by Global Brand Owner 2006-2010
Table 47 Brand Shares of Spirits 2007-2010
Table 48 Forecast Sales of Spirits by Category: Total Volume 2010-2015
Table 49 Forecast Sales of Spirits by Category: Total Value 2010-2015
Table 50 Forecast Sales of Spirits by Category: % Total Volume Growth 2010-2015
Table 51 Forecast Sales of Spirits by Category: % Total Value Growth 2010-2015
Summary 20 Benchmark Brands 2010

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Related research categories

By sector: Spirits

By market: Greece (in Europe)