Spirits - Finland

Total sales of spirits declined almost 4% in Finland in 2010 suffering from increases in retail prices due to tax hikes in October 2009, and to some extent also the effects of the economic recession, which made consumers more careful with their money. In particular, on-trade volume sales and premium spirits suffered from the downturn in the Finnish economy in 2010. Spirits is also a mature category, which prevented volume sales from growing.

Euromonitor International's Spirits in Finland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whisk(e)y, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Spirits market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Spirits in Finland
Euromonitor International
December 2010
List of Contents and Tables
Executive Summary
Consumption Declines Marginally in 2010
Boom in Champagne in Uncertain Economic Situation
Stable Market Led by Sinebrychoff Oy Ab in 2010
Another Poor Year in On-trade Following Recession
Limited Growth To Return As Economy Recovers
Key Trends and Developments
Economic Situation Stabilises in Finland, But Remains Far From Positive
U-turn on Alcohol Taxes Hinders Volume Growth
Dramatic Shifts in Packaging - Cans Growing From Marginal To Central
Product Development Central on Mature and Competitive Market
Summary 1 Key New Product Developments 2009-2010
Specialist Retailer: Alko Oy's Monopoly Position Undermined by Court Decision
Summary 2 Leading Specialist Retailers 2009
Market Merger and Acquisition Activity
Market Background
Legislation
Table 1 Number of On-trade Establishments by Type 2005-2009
Taxation and Duty Levies
Table 2 Taxation and Duty Levies on Alcoholic Drinks 2010
Table 3 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2010
Table 4 Selling Margin of a Typical Beer Brand 2010
Table 5 Selling Margin of a Typical Wine Brand 2010
Table 6 Selling Margin of a Typical Spirits Brand 2010
Operating Environment
Contraband/parallel Trade
Duty-free
Cross-border/private Imports
Table 7 Consumption of Alcoholic Drinks In Finland by 100% Pure Alcohol in 2004-2009
Market Indicators
Table 8 Retail Consumer Expenditure on Alcoholic Drinks 2005-2010
Market Data
Table 9 Sales of Alcoholic Drinks by Category: Total Volume 2005-2010
Table 10 Sales of Alcoholic Drinks by Category: Total Value 2005-2010
Table 11 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2005-2010
Table 12 Sales of Alcoholic Drinks by Category: % Total Value Growth 2005-2010
Table 13 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2010
Table 14 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2010
Table 15 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2010
Table 16 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2010
Table 17 Company Shares of Alcoholic Drinks by Global Brand Owner 2006-2010
Table 18 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2005-2010
Table 19 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2010
Table 20 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 21 Forecast Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 22 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 23 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Definitions
Published Data Comparisons
Summary 3 Research Sources
Alko Oy
Strategic Direction
Key Facts
Summary 4 Alko Oy: Key Facts
Summary 5 Alko Oy: Operational Indicators
Company Background
Private Label
Competitive Positioning
Summary 6 Alko Oy: Competitive Position 2010
Altia Oyj
Strategic Direction
Key Facts
Summary 7 Altia Oyj: Key Facts
Summary 8 Altia Oyj: Operational Indicators
Company Background
Production
Summary 9 Altia Oyj: Production Statistics 2009
Competitive Positioning
Summary 10 Altia Oyj: Competitive Position 2010
Laitilan Wirvoitusjuomatehdas Oy
Strategic Direction
Key Facts
Summary 11 Laitilan Wirvoitusjuomatehdas Oy: Key Facts
Summary 12 Laitilan Wirvoitusjuomatehdas Oy: Operational Indicators
Company Background
Production
Summary 13 Laitilan Wirvoitusjuomatehdas Oy: Production Statistics 2010
Competitive Positioning
Summary 14 Laitilan Wirvoitusjuomatehdas Oy: Competitive Position 2010
Lignell & Piispanen
Strategic Direction
Key Facts
Summary 15 Lignell & Piispanen: Key Facts
Summary 16 Lignell & Piispanen: Operational Indicators
Company Background
Production
Summary 17 Lignell & Piispanen: Production Statistics 2010
Competitive Positioning
Summary 18 Lignell & Piispanen: Competitive Position 2010
Olvi Oyj
Strategic Direction
Key Facts
Summary 19 Olvi Oyj: Key Facts
Summary 20 Olvi Oyj: Operational Indicators
Company Background
Production
Summary 21 Olvi Oyj: Production Statistics 2010
Competitive Positioning
Summary 22 Olvi Oyj: Competitive Position 2010
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin and Other Blended Scotch Whisky Price Band Methodology
Category Data
Summary 23 Benchmark Brands 2010
Table 24 Sales of Spirits by Category: Total Volume 2005-2010
Table 25 Sales of Spirits by Category: Total Value 2005-2010
Table 26 Sales of Spirits by Category: % Total Volume Growth 2005-2010
Table 27 Sales of Spirits by Category: % Total Value Growth 2005-2010
Table 28 Sales of Spirits by On-trade vs Off-trade Split: Volume 2005-2010
Table 29 Sales of Spirits by On-trade vs Off-trade Split: Value 2005-2010
Table 30 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2005-2010
Table 31 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2005-2010
Table 32 Sales of Gin by Price Platform 2005-2010
Table 33 Sales of Other Blended Scotch Whisky by Price Platform 2005-2010
Table 34 Sales of Vodka by Price Platform 2005-2010
Table 35 Sales of Flavoured vs Non-flavoured Vodka 2005-2010
Table 36 Spirits Production, Imports and Exports: Total Volume 2004-2009
Table 37 Spirits Exports by Country of Destination: Total Volume 2004-2009
Table 38 Spirits Exports by Country of Destination: Total Value 2004-2009
Table 39 Spirits Imports by Country of Origin: Total Volume 2004-2009
Table 40 Spirits Imports by Country of Origin: Total Value 2004-2009
Table 41 Brandy & Cognac Production, Imports and Exports: Total Volume 2004-2009
Table 42 Gin Production, Imports and Exports: Total Volume 2004-2009
Table 43 Liqueurs Production, Imports and Exports: Total Volume 2004-2009
Table 44 Rum Production, Imports and Exports: Total Volume 2004-2009
Table 45 Tequila Production, Imports and Exports: Total Volume 2004-2009
Table 46 Vodka Production, Imports and Exports: Total Volume 2004-2009
Table 47 Whisk(e)y Production, Imports and Exports: Total Volume 2004-2009
Table 48 Company Shares of Spirits by National Brand Owner 2006-2010
Table 49 Company Shares of Spirits by Global Brand Owner 2006-2010
Table 50 Brand Shares of Spirits 2007-2010
Table 51 Forecast Sales of Spirits by Category: Total Volume 2010-2015
Table 52 Forecast Sales of Spirits by Category: Total Value 2010-2015
Table 53 Forecast Sales of Spirits by Category: % Total Volume Growth 2010-2015
Table 54 Forecast Sales of Spirits by Category: % Total Value Growth 2010-2015

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Related research categories

By sector: Spirits

By market: Finland (in Europe)