Spirits - Chile

In 2010, spirits was driven by consumers’ increasing willingness to try new products, as had been the trend in recent years. This started with rum, with many Chileans switching from pisco, the traditional spirit, to rum. Now, other areas are emerging and gaining interest as well. Vodka is the big story, as it is seeing strong growth in popularity, following the path rum did earlier. In whiskies, Irish whiskey and bourbon are seeing strong growth as well, albeit from a small base.

Euromonitor International's Spirits in Chile report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whisk(e)y, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Spirits market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Spirits in Chile
Euromonitor International
January 2011
List of Contents and Tables
Executive Summary
Positive Rebound for Alcoholic Drinks
Earthquake Affects Several Areas of the Market
CCU SA Remains the Market Leader
Specialists Remain the Preferred Format
Premium Brands Expected To Drive the Market Going Forward
Key Trends and Developments
Premium Products Continue To Grow
Wine Sees Packaging Innovation
Neighbours Continue Attempts To Limit Operation of On-trade Establishments
Key New Product Launches
Summary 1 Key New Product Developments 2009-2010
Specialist Retailers
Summary 2 Leading Specialist Retailers 2009
Market Merger and Acquisition Activity
Summary 3 Merger and Acquisition Activity 2009-2010
Summary 4 Speculated Merger and Acquisition Activity 2010-2011
Market Background
Legislation
Summary 5 Penalties for Different Levels of Impairment and the Damage Caused
Table 1 Number of On-trade Establishments by Type 2005-2009
Taxation and Duty Levies
Table 2 Taxation and Duty Levies on Alcoholic Drinks 2010
Table 3 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2010
Table 4 Selling Margin of a Typical Beer Brand 2010 (Cristal)
Table 5 Selling Margin of a Typical Wine Brand 2010 (Gato Negro)
Table 6 Selling Margin of a Typical Spirits Brand 2010 (Pisco Capel)
Operating Environment
Market Indicators
Table 7 Retail Consumer Expenditure on Alcoholic Drinks 2005-2010
Market Data
Table 8 Sales of Alcoholic Drinks by Category: Total Volume 2005-2010
Table 9 Sales of Alcoholic Drinks by Category: Total Value 2005-2010
Table 10 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2005-2010
Table 11 Sales of Alcoholic Drinks by Category: % Total Value Growth 2005-2010
Table 12 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2010
Table 13 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2010
Table 14 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2010
Table 15 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2010
Table 16 Company Shares of Alcoholic Drinks by Global Brand Owner 2006-2010
Table 17 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2005-2010
Table 18 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2010
Table 19 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 20 Forecast Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 21 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 22 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Definitions
Published Data Comparisons
Summary 6 Research Sources
Cía Pisquera De Chile SA
Strategic Direction
Key Facts
Summary 7 Cía Pisquera de Chile SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 8 Cía Pisquera de Chile: Competitive Position 2010
Cooperativa Agrícola Pisquera De Elqui Ltda
Strategic Direction
Key Facts
Summary 9 Cooperativa Agrícola Pisquera de Elqui Ltda: Key Facts
Company Background
Production
Competitive Positioning
Summary 10 Cooperativa Agrícola Pisquera de Elqui Ltda: Competitive Position 2010
Licores Mitjans SA
Strategic Direction
Key Facts
Summary 11 Licores Mitjans SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 12 Licores Mitjans SA: Competitive Position 2010
Sdt Ltda
Strategic Direction
Key Facts
Summary 13 SDT Ltda: Key Facts
Company Background
Chart 1 SDT Ltda: Liquidos in Las Condes, Santiago
Private Label
Competitive Positioning
Viña Santa Rita SA
Strategic Direction
Key Facts
Summary 14 Viña Santa Rita SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 15 Viña Santa Rita: Competitive Position 2010
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Sector Background
Vodka, Gin and Other Blended Scotch Whisky Price Band Methodology
Category Data
Summary 16 Benchmark Brands 2010
Table 23 Sales of Spirits by Category: Total Volume 2005-2010
Table 24 Sales of Spirits by Category: Total Value 2005-2010
Table 25 Sales of Spirits by Category: % Total Volume Growth 2005-2010
Table 26 Sales of Spirits by Category: % Total Value Growth 2005-2010
Table 27 Sales of Spirits by On-trade vs Off-trade Split: Volume 2005-2010
Table 28 Sales of Spirits by On-trade vs Off-trade Split: Value 2005-2010
Table 29 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2005-2010
Table 30 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2005-2010
Table 31 Sales of Gin by Price Platform 2005-2010
Table 32 Sales of Other Blended Scotch Whisky by Price Platform 2005-2010
Table 33 Sales of Vodka by Price Platform 2005-2010
Table 34 Sales of Flavoured vs Non-flavoured Vodka 2005-2010
Table 35 Spirits Production, Imports and Exports: Total Volume 2004-2009
Table 36 Spirits Exports by Country of Destination: Total Volume 2004-2009
Table 37 Spirits Exports by Country of Destination: Total Value 2004-2009
Table 38 Spirits Imports by Country of Origin: Total Volume 2004-2009
Table 39 Spirits Imports by Country of Origin: Total Value 2004-2009
Table 40 Brandy & Cognac Production, Imports and Exports: Total Volume 2004-2009
Table 41 Gin Production, Imports and Exports: Total Volume 2004-2009
Table 42 Liqueurs Production, Imports and Exports: Total Volume 2004-2009
Table 43 Rum Production, Imports and Exports: Total Volume 2004-2009
Table 44 Vodka Production, Imports and Exports: Total Volume 2004-2009
Table 45 Whisk(e)y Production, Imports and Exports: Total Volume 2004-2009
Table 46 Company Shares of Spirits by National Brand Owner 2006-2010
Table 47 Company Shares of Spirits by Global Brand Owner 2006-2010
Table 48 Brand Shares of Spirits 2007-2010
Table 49 Forecast Sales of Spirits by Category: Total Volume 2010-2015
Table 50 Forecast Sales of Spirits by Category: Total Value 2010-2015
Table 51 Forecast Sales of Spirits by Category: % Total Volume Growth 2010-2015
Table 52 Forecast Sales of Spirits by Category: % Total Value Growth 2010-2015

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Related research categories

By sector: Spirits

By market: Chile (in South America)