Spirits - Canada

After a slowdown observed in 2009, spirits in Canada is showing signs of being a sector entering the maturity phase. After the relatively high growth observed over the review period, total retail volume only progressed by 1% in 2010. Retail value, while also slowing, also increased by 1% over the same period.

Euromonitor International's Spirits in Canada report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whisk(e)y, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Spirits market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Spirits in Canada
Euromonitor International
November 2010
List of Contents and Tables
Executive Summary
Alcoholic Drinks Recovers From Recession But Faces New Challenges
External Factors Help Boost Beer Demand While Wine Sees Continuing Growth
Beer and Spirits Reach Maturity While Wine Is Characterised by Fragmentation
Alcohol Retailing in Canada Remains Mostly A Government Monopoly
Modest Growth Is Expected Over the Forecast Period
Key Trends and Developments
International Sports Events Boost Demand for Alcoholic Drinks in 2010
Wine Industry Benefits From Investment in Product Development and Tourism
Key New Product Launches
Summary 1 Key New Product Developments 2009-2010
Specialist Retailer
Summary 2 Leading Specialist Retailers 2009-2010
Market Merger and Acquisition Activity
Summary 3 Merger and Acquisition Activity 2009-2010
Market Background
Legislation
Taxation and Duty Levies
Other Provincial Taxes
Vat
Minimum Retail Prices
On-trade Taxes and Levies
Table 1 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2010
Table 2 Selling Margin of a Typical Beer Brand 2010
Table 3 Selling Margin of a Typical Wine Brand 2010
Table 4 Selling Margin of a Typical Spirits Brand 2010
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 5 Retail Consumer Expenditure on Alcoholic Drinks 2005-2010
Market Data
Table 6 Sales of Alcoholic Drinks by Category: Total Volume 2005-2010
Table 7 Sales of Alcoholic Drinks by Category: Total Value 2005-2010
Table 8 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2005-2010
Table 9 Sales of Alcoholic Drinks by Category: % Total Value Growth 2005-2010
Table 10 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2010
Table 11 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2010
Table 12 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2010
Table 13 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2010
Table 14 Company Shares of Alcoholic Drinks by Global Brand Owner 2006-2010
Table 15 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2005-2010
Table 16 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2010
Table 17 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 18 Forecast Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 19 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 20 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Definitions
Summary 4 Research Sources
Andrew Peller Ltd
Strategic Direction
Key Facts
Summary 5 Andrew Peller Limited: Key Facts
Summary 6 Andrew Peller Limited: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Andrew Peller Ltd: Competitive Position 2010
Big Rock Brewery Income Trust
Strategic Direction
Key Facts
Summary 8 Big Rock Brewery Income Trust: Key Facts
Summary 9 Big Rock Brewery Income Trust: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 Big Rock Brewery Income Trust: Competitive Position 2010
Brick Brewing Co Ltd
Strategic Direction
Key Facts
Summary 11 Brick Brewing Co Ltd: Key Facts
Summary 12 Brick Brewing Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 13 Brick Brewing Co Ltd: Competitive Position 2010
Les Brasseurs Du Nord Inc
Strategic Direction
Key Facts
Summary 14 Les Brasseurs du Nord Inc: Key Facts
Company Background
Production
Competitive Positioning
Liquor Control Board of Ontario
Strategic Direction
Key Facts
Summary 15 Liquor Control Board of Ontario (LCBO): Key Facts
Summary 16 Liquor Board of Ontario (LCBO): Operational Indicators
Company Background
Chart 1 LCBO: LCBO in Toronto Downtown (1)
Chart 2 LCBO: LCBO in Toronto Downtown (2)
Competitive Positioning
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Sector Background
Vodka, Gin and Other Blended Scotch Whisky Price Band Methodology
Category Data
Table 21 Sales of Spirits by Category: Total Volume 2005-2010
Table 22 Sales of Spirits by Category: Total Value 2005-2010
Table 23 Sales of Spirits by Category: % Total Volume Growth 2005-2010
Table 24 Sales of Spirits by Category: % Total Value Growth 2005-2010
Table 25 Sales of Spirits by On-trade vs Off-trade Split: Volume 2005-2010
Table 26 Sales of Spirits by On-trade vs Off-trade Split: Value 2005-2010
Table 27 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2005-2010
Table 28 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2005-2010
Table 29 Sales of Gin by Price Platform 2005-2010
Table 31 Sales of Vodka by Price Platform 2005-2010
Table 32 Sales of Flavoured vs Non-flavoured Vodka 2005-2010
Table 33 Spirits Production, Imports and Exports: Total Volume 2004-2009
Table 34 Spirits Exports by Country of Destination: Total Volume 2004-2009
Table 35 Spirits Exports by Country of Destination: Total Value 2004-2009
Table 36 Spirits Imports by Country of Origin: Total Volume 2004-2009
Table 37 Spirits Imports by Country of Origin: Total Value 2004-2009
Table 38 Brandy & Cognac Production, Imports and Exports: Total Volume 2004-2009
Table 39 Gin Production, Imports and Exports: Total Volume 2004-2009
Table 40 Liqueurs Production, Imports and Exports: Total Volume 2004-2009
Table 41 Rum Production, Imports and Exports: Total Volume 2004-2009
Table 42 Tequila Production, Imports and Exports: Total Volume 2004-2009
Table 43 Vodka Production, Imports and Exports: Total Volume 2004-2009
Table 44 Whisk(e)y Production, Imports and Exports: Total Volume 2004-2009
Table 45 Other Spirits Production, Imports and Exports: Total Volume 2004-2009
Table 46 Company Shares of Spirits by National Brand Owner 2006-2010
Table 47 Company Shares of Spirits by Global Brand Owner 2006-2010
Table 48 Brand Shares of Spirits 2007-2010
Summary 17 Benchmark Brands 2010
Table 49 Forecast Sales of Spirits by Category: Total Volume 2010-2015
Table 50 Forecast Sales of Spirits by Category: Total Value 2010-2015
Table 51 Forecast Sales of Spirits by Category: % Total Volume Growth 2010-2015
Table 52 Forecast Sales of Spirits by Category: % Total Value Growth 2010-2015

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Related research categories

By sector: Spirits

By market: Canada (in North America)